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10 Top Tips & Tricks forSocial Media Success                      Josh Hoole  Circuit Rider Development Manager, Communiti...
What we’ll cover1.   Overview of Social Media2.   Plan Your Strategy3.   Who’s Doing It4.   Brand Your Elements5.   Measur...
Your Organisation - Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who ...
Improve Your Online Presence - Why1.   Your website is 1 in 270m•    Communicate efficiently•    Reach more people•    Dri...
Social Media in 2011
One Simple Aim  Mobilise the right people   to take the right action       at the right time
Plan Your Strategy5 Things Your Strategy Needs1.   Aligned to your business plan2.   Knowledge of your audience3.   Clear ...
5 Things Your Strategy NeedsAlign to Your Business Plan•   What is your mission•   What is your core business aim•   What ...
5 Things Your Strategy NeedsKnow Your Audience•   Where are they online•   What motivates them•   What do they like•   Lea...
5 Things Your Strategy NeedsSet Goals and Measurements•   What KPI’s are important to you•   SMART objectives•   Realistic...
5 Things Your Strategy NeedsSource Stories and Lightweight Media•   Who are your best story tellers•   What engaging photo...
5 Things Your Strategy NeedsIntegrate Your Efforts•   Cut across all departments•   Interlinking between all online presen...
Share ThisandFind Us On
Also think about…•   What should your online presence achieve?•   What information is most important?•   Who is your audie...
So who’s doing it      &how do we do it?
Who’s Doing It?
How do we do it?                   18
How do we do it?                   19
Brand It All Up• Integrate your efforts• It’s your organisation, not  YouTube’s!• Align look & feel across all tools• Simp...
Brand It All Up   St David’s Penknife Club - Local Fundraisers
Measure, Measure, MeasureMeaningful Metrics• Set realistic goals      Metric             Measurement  and a Measurement   ...
Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics keep track of traffic referrers • Discover the big infl...
Google Analytics
Facebook Insights
So, Top 10 Tips1. Align SocMed strategy    6. Unify your look & feel   to Business Plan         7. Track and target2. Know...
Free Resource                www.ictknowledgebase.org.uk                /introductiontosocialmedia
?Any Questions?
communities2point0.org                         @Communities2_0                         @jho3446                         @M...
Social Media Success #digivol Sep12
Social Media Success #digivol Sep12
Social Media Success #digivol Sep12
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Social Media Success #digivol Sep12

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Top 10 Tips to Social Media Success delivered at the WCVA & Communities 2.0 Volunteering in a Digital Age Conference in Sep 2012

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Transcript of "Social Media Success #digivol Sep12"

  1. 1. 10 Top Tips & Tricks forSocial Media Success Josh Hoole Circuit Rider Development Manager, Communities 2.0 Mark Smith Marketing and Communications Officer, Communities 2.0
  2. 2. What we’ll cover1. Overview of Social Media2. Plan Your Strategy3. Who’s Doing It4. Brand Your Elements5. Measure Your Success
  3. 3. Your Organisation - Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
  4. 4. Improve Your Online Presence - Why1. Your website is 1 in 270m• Communicate efficiently• Reach more people• Drive relevant traffic to your site• Increase number of members/followers/enquiries/sales
  5. 5. Social Media in 2011
  6. 6. One Simple Aim Mobilise the right people to take the right action at the right time
  7. 7. Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
  8. 8. 5 Things Your Strategy NeedsAlign to Your Business Plan• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
  9. 9. 5 Things Your Strategy NeedsKnow Your Audience• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
  10. 10. 5 Things Your Strategy NeedsSet Goals and Measurements• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress Measure, Measure, Measure
  11. 11. 5 Things Your Strategy NeedsSource Stories and Lightweight Media• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the table?
  12. 12. 5 Things Your Strategy NeedsIntegrate Your Efforts• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
  13. 13. Share ThisandFind Us On
  14. 14. Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?
  15. 15. So who’s doing it &how do we do it?
  16. 16. Who’s Doing It?
  17. 17. How do we do it? 18
  18. 18. How do we do it? 19
  19. 19. Brand It All Up• Integrate your efforts• It’s your organisation, not YouTube’s!• Align look & feel across all tools• Simple changes = large impact
  20. 20. Brand It All Up St David’s Penknife Club - Local Fundraisers
  21. 21. Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters # Newsletter subs,• Create a Metrics List RSS Subscribers spreadsheet Increase Blog Average #• Gather, analyse, act – comments comments/posts perpetual loop Visitors to stay Stick rate, average longer on site time on site Increase action # petition signatures
  22. 22. Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics keep track of traffic referrers • Discover the big influencers who drive traffic to you • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
  23. 23. Google Analytics
  24. 24. Facebook Insights
  25. 25. So, Top 10 Tips1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target2. Know your audience referrers3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act4. Source stories & 10. Adapt and be flexible lightweight media5. Integrate your efforts
  26. 26. Free Resource www.ictknowledgebase.org.uk /introductiontosocialmedia
  27. 27. ?Any Questions?
  28. 28. communities2point0.org @Communities2_0 @jho3446 @MarkSmithC200845 474 8282 slideshare.net/PAVSCRC
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