Visions on communication com kc


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • xxxxxxxxxxxxxxx 01/09/13 xxxxxxxxxxxxx
  • Visions on communication com kc

    1. 1.
    2. 2. Harold Dwight Lasswell(February 13, 1902 — December 18, 1978)• Who Says What In Which Channel To Whom With What Effect Who Sender Says what Message In which Channel channel / medium To Whom Receiver With what Effect Effect CommunicationKnowledgeCenter
    3. 3. Some questions an organizationalcommunication expert has toanswer:• the organizational problem,• who actually influences this problem• which individuals should be influenced in what they know, feel and do,• which media they use,• which places they visit,• to which people and brands they are open,• for what message they may be sensitive. CommunicationKnowledgeCenter
    4. 4. Stimulus – Response modelStimulus  ResponseSRIn communication:Sender  message  Receiver/ Stimulus / medium/ stimulus / Response/ Effect S : Sender; R : ReceiverS x R x: message : medium CommunicationKnowledgeCenter
    5. 5. Shannon & Weaver CommunicationKnowledgeCenter
    6. 6. Coding& decoding by means ofa code CommunicationKnowledgeCenter
    7. 7. An ancient telegraph : fire and waterThe first recorded telegraph was built by a Greek military author named Aeneas around 350 BC.Aeneas was frustrated by the limitations of beacon signals - you can only signal that something has happened, not what has happened. He used water to add time division - allowing different messages to be sent.A flaming torch gave the start signal for both sender and receiver to allow the water to run out of out of identically sized vessels in which corks were floating, with rods attached.As the water went down, so would the rods, each marked with a series of possible messages.When the desired message aligned with the rim of the jar, the sender would signal again with the torch, and the other station to replace the bung. The receiver would then read off the message shown on the rod. http://www.connected-The Roman historian Polybius (ca. 200-118 BC) says this hydraulic telegraph was used to send military messages from Sicily to unicationsage/Thetelegraph/F Carthage during the First Punic War (264-241 BC). irststeps/index.htm CommunicationKnowledgeCenter
    8. 8. Realms of understanding(Fill 2002) CommunicationKnowledgeCenter
    9. 9. Masculine versus feminine viewMasculine Feminine• Hunting. • Gathering.• Communication is sending. • Communication is making common.• Expanding the realm of influence. • Maintaining norms and values.• The more we send, the better we • Quality of communication counts, not communicate. quantity.• The bigger the communication budget, • The communication budget should be the better. big enough to guarantee good• The sender is the dominant party. communication.• You are the target and I shoot my • People are equal participants in a knowledge on it. process.• I know something and I teach you. • We all possess information, lets tell• As a result we both know what I know. each other about it and conclude what we can do with it.• Stimulus evokes response. • As a result we all know more than• Linear vision. before we met.• Action of expanding the amount of • People create their own reality. people who agree with me. • Circular vision.• Action targeted on a goal; stops when • Process of group formation. goal is reached.• • Process, aimed at continuity. Communicate to. •
    10. 10. Environment Environment Employees Employees Manage Manage -ment -mentCommunicationKnowledgeCenter
    11. 11. Similarities between danceand communication: (Clampitt 2005 p14)• Communication is used for Multiple Purposes (such as: to entertain, inform, persuade, incite and seduce).• Communication Involves the Coordination of Meanings• Communication Involves Co-Orientation• Communication Is Rule-Governed• Communicators Develop a Repertoire of Skills That May Pass From the Level of Consciousness• Communication Can Be Viewed as a Patterned Activity CommunicationKnowledgeCenter
    12. 12. Newcomb’s ABX-model CommunicationKnowledgeCenter
    13. 13. One-step flow CommunicationKnowledgeCenter
    14. 14. CommunicationKnowledgeCenter
    15. 15. Multi-step flow Opinion Leader Mass Media Opinion Leader CommunicationKnowledgeCenter
    16. 16. Communicateto / with• The word ‘communication’ has been derived from the Latin word ‘communis’ which means ‘to make common’.• This can be understood as: – Communicate to: I know, I tell you, and : sending then we both know. – Communicate with: We know things, : ABX tell each other about it, together we create a common understanding. CommunicationKnowledgeCenter
    17. 17. New Media =>New Vision onCommunication• Old vision: – Communication is Sending –S ♂ – “Shoot the message”• New Vision: – Communication is sharing information – Communication is group formation ♀ – ABX – “Harmony” CommunicationKnowledgeCenter
    18. 18. Shoot message to target Attract with strong brand CommunicationKnowledgeCenter
    19. 19. Interaction In perspective of ‘’old communication’’: hunter feels hunted. CommunicationKnowledgeCenter
    20. 20. Harmony CommunicationKnowledgeCenter
    21. 21. Make love, not war…SRS  R ; A  B CommunicationKnowledgeCenter
    22. 22. Make love, not war… CommunicationKnowledgeCenter
    23. 23. Gerbner’s modelMan or machine:• Journalist• (web) camera Source/ Transmitter• etc.Perception of Event Media/ Channels: used by M to produce StatementM becomes Source: about Event• M produces Statement• about Event Factors that might affect fidelity of Perception & Media: • selection • context CommunicationKnowledgeCenter • availability
    24. 24. CommunicationKnowledgeCenter
    25. 25. Communication (according toStappers):S communication process R information processS R communication event CommunicationKnowledgeCenter
    26. 26. Sending & Receiving;Participants in a ‘game’. S R Sending & Receiving + feedback S R Sender = Receiver A B Participants in a ‘game’ CommunicationKnowledgeCenter
    27. 27. CommunicationKnowledgeCenter