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Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
Ctm2011 victor samra
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Ctm2011 victor samra

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  • Cool!! To be used..
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  • About MoMA
  • MoMA’s Collection has grown to include over 170,000 paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects. MoMA owns approximately 22,000 films and 4 million film stills. MoMA's Library and Archives hold over 300,000 books, artist books, and periodicals, and extensive individual files on more than 70,000 artists
  • Will play this video ( http://www.youtube.com/watch?v=qiP79vYsfbo ) before discussing the quote on the slide
  • Visitor photos give a different perspective
  • Member brought his monkey into MoMA and shot photos of it
  • Visitor photos taken while walking around Olafur Eliasson exhibition
  • Play the following videos, or 3-4 of them: http://youtu.be/F_V8XIFwpEU?hd=1 (Elizabeth Mart) http://youtu.be/A9R42jEdz0E?hd=1 (Tamsin Nutter) http://youtu.be/3eJwKN0zYCY?hd=1 (Sean Brown) http://youtu.be/UwYxrJx7x0o?hd=1 (Matthias Herold) http://youtu.be/lUR01JRBDxU?hd=1 (Claudia Drews) http://youtu.be/yfJ4Bw5647s?hd=1 (Ann Umland) Evergreen content
  • Marina Abramovic video feed
  • Sitter portraits on flickr
  • Fake Foursquare badge
  • Andy Warhol’s “screen tests”
  • 681 videos uploaded to flickr
  • Looked through ~7,000 submissions Have posted ~2,200 cards on moma.org/iwent
  • Response from the Smithsonian
  • Picked up on other blogs
  • New York Times and Time Out New York ads
  • # of comments
  • Transcript

    • 1. Victor Samra Digital Media Marketing Manager The Museum of Modern Art We are what we share: Digital content & audience participation
    • 2. The Museum of Modern Art
      • Founded in 1929
      • “ The world's finest collection of modern and contemporary art”
      • Collection holds over 170,000 objects, including paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects
    • 3. The Collection
      • Architecture and Design
      • Drawing
      • Film
- Media and Performance Art
- Painting and Sculpture
      • Photography
      • Prints and Illustrated Books
    • 4. “ You are what you share” Charles Leadbeater, We Think . London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo
    • 5.  
    • 6.  
    • 7. Official MoMA Group on Flickr Joined February 2009 1,772 members Over 6,200 photos Flickr
    • 8.  
    • 9.  
    • 10. Take Your Time: Olafur Eliasson
    • 11.  
    • 12.  
    • 13.  
    • 14. “ 30 Seconds” videos
    • 15. Marina Abramović: The Artist Is Present
    • 16. The Artist is Present on Flickr
    • 17.  
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    • 27. Andy Warhol: Motion Pictures
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    • 38. I Went to MoMA… campaign
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    • 56. Why participation and co-creation? • Creates a meaningful connection and a relationship between the audience and the organization •  Builds a feeling of openness, belonging and inclusion •  Generates content that users will want to share with their friends and networks •  Produces creative with a fresh perspective •  Gives insight into the audience and feedback
    • 57. Thank you! [email_address] @vsamra3

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