Tullow Oil Presentation at Reputation in Oil, Gas and Mining Conference 13/06/2013Presentation Transcript
June 2013Video in Tullow Oil
Introduction to Tullow Oil• Global independent oil and gas company• Operations in over 22 countries• Employ 1,900+ people• Explore, appraise, develop and produce oiland gas• €1 billion+ operating profit in 2012• No.27 in the FTSE 100• Market value of £11 billion• Capital spend in 2013 of $2 billion• World’s best explorer – as voted by peers
Tullow People – Who are they?
• Messaging -– Exploration led strategy– Innovation– Environment Health and Safety– Functional Excellence– Drilling, Engineering and development– Leadership Opinion– Social Performance and Projects• Channels– Online – using intranet and HTML emails– Magazine– Newsletter– Face to Face Briefings– Printed Collateral– Video• Self Filmed• Professionally filmedOur Strategy for Communications
• What we do– Documentary style footage of exploration– Documentary style footage of Development– Community projects and engagements– EHS projects and initiatives• Where we do it– Country Videos– Local Stakeholder Videos– Event videos for First Oil etc…• Who we are– Leadership and People messaging– Insights into our careers and roles• Breaking down our industry– Educating our team on the intricacies ofExploration, Development and ProductionVideo Strategy
Professionally produced video• Demonstrating the case for transparency[clip]• First Oil DVD [clip] [SD]• Finding The Prize [trailer]
In house free productions!• Tullow People Diaries – Davidson Essel• Ten Questions in Ten Minutes [clip]• First Oil at Paon-1X
Summary• We have had- over 25,000 views on our YouTube channel- Internally, our videos have been viewed by over 7000 individuals• Marketing our videos; internally, we use trailers, HTML emails, private showings/events andexternally, we use Facebook, Twitter, LinkedIn and our corporate site website• Our videos have received excellent feedback across internal and external groups ofstakeholders particularly our development and exploration videos• Having an in-house edit suite has saved our business approximately £40k per year alone• We are a relatively small company in terms of employees - but they are prominent in thecommunities/ countries where we operate - crucial in building and maintaining ourreputation.We try to tell a story with our videos - helping people tounderstand the type of company we are!