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Treat Digital Olympic Lgeacy - Michael Hawksley
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Treat Digital Olympic Lgeacy - Michael Hawksley

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Sports sponsorship isn't just about the event. Many companies have engaged with their communities, their employees, their customers and other stakeholders through sponsorship of individual Olympians …

Sports sponsorship isn't just about the event. Many companies have engaged with their communities, their employees, their customers and other stakeholders through sponsorship of individual Olympians and Paralympians. This panel discussion focuses on companies whose Olympic journey started a number of years ago when they identified athletes at the beginning of their career. For some, that journey will continue to Rio and beyond.

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  • 1. OUR OLYMPIC LEGACYMICHAEL HAWKSLEY, CEO treatdigital.com
  • 2. INVOLVEMENT 2/6 • 18 Months of social media monitoring • Benchmarking Deloitte’s Olympic footprint against the other main UK sponsorsOUR OLYMPIC LEGACY treatdigital.com
  • 3. INVOLVEMENT 3/6Perri Shakes-Drayton• Olympic 400m hurdles • Website design, build and support OUR OLYMPIC LEGACY treatdigital.com
  • 4. ENGAGEMENT 4/6 • Choosing the athlete • Promotional video • Office visits • Following and supporting • Training sessions • Joy of successOUR OLYMPIC LEGACY treatdigital.com
  • 5. THE LASTING LEGACY 5/6 • Friendship • Teamwork • Success • Your fail before you succeed • To succeed it takes dedicationOUR OLYMPIC LEGACY treatdigital.com
  • 6. Our Olympic Legacy Michael Hawksley, CEO Michael.Hawksley@treatdigital.comOUR OLYMPIC LEGACY treatdigital.com

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