• Email
  • Like
  • Save
  • Private Content
  • Embed
 
« ‹ › »
   
Communicate Magazine + Follow Processing...

Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,

by

  • 494 views

Digital Asset Management: delivering brand communications to the market after the rebrand...

Digital Asset Management: delivering brand communications to the market after the rebrand

In 2011 Eurostar unveiled their new brand. As part of the strategic planning process for this rebrand, Eurostar looked at how the new identity and marketing communications would be distributed and managed across their multiple channels and stakeholders so that brand recognition and consistency were maintained.

Eurostar share the key factors for a successful brand launch and the secrets of their brand management going forward.


Lydia Shalet, Eurostar, brand team

Jens Lundgaard, Brandworkz, CEO

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

1 Embed 1

http://a0.twimg.com 1

Statistics

Likes
0
Downloads
7
Comments
0
Embed Views
1
Views on SlideShare
493
Total Views
494
Post Comment
Edit your comment

Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard, Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard, Presentation Transcript