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Brand together: how companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders? What works and what doesn’t? Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, share their experiences of what has worked well – and what hasn't.
Felix Koch, Promise Communities, consultancy director