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Thomas Rosenmayr, Nexxar, Why they won: Online corporate reporting
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Thomas Rosenmayr, Nexxar, Why they won: Online corporate reporting

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Thomas Rosenmayr gives his insight into what works well with corporate reporting, identifying the key differences between continental Europe and the UK. Nexxar worked with BASF and were awarded the …

Thomas Rosenmayr gives his insight into what works well with corporate reporting, identifying the key differences between continental Europe and the UK. Nexxar worked with BASF and were awarded the highly commended certificate at the Digital Impact Awards 2013 in the Best online annual report category

Published in: Business
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  • 1. online reporting evolved online reporting evolved. www.nexxar.com
  • 2. nexxar. online reporting evolved clients. www.nexxar.com/en/customers.html 2
  • 3. BASF. online reporting evolved reporting. àà Building trust needs more than story telling. àà Users look for information. àà Give them choice. àà Check your stats. 3
  • 4. full html. online reporting evolved usage matters. àà 500k page views. àà 100k sessions. àà More than half of clicks to MD&A and Financial Statements. àà Usage stays strong during year. àà SEO long-tail. àà Mobile usage growing fast. The above chart shows aggregated click stats from 30 nexxar clients. 4
  • 5. future. online reporting evolved online first. àà Print runs decrease. àà Digital emerges as first point of contact. àà Put your effort where users are. All formats from one source: àà Printable PDF. àà Responsive web design embraces desktop and mobile version. àà Tablet version / on- and offline. reports.wacker.com/2012/sr 5
  • 6. contact. online reporting evolved Thomas Rosenmayr T. +43 1 596 22 68-11 Twitter: @thomasros thomas.rosenmayr@nexxar.com mariahilfer strasse 121b/4 1060 vienna austria www.nexxar.com 6
  • 7. links. online reporting evolved BASF https://www.google.com/search?q=BASF+earnings+per+share+2012 BP https://www.google.com/search?q=BP+earnings+per+share+2012 SABMiller https://www.google.com/search?q=SABmiller+earnings+per+share+2012 Coca-Cola https://www.google.com/search?q=Coca-Cola+earnings+per+share+2012 Rio Tinto https://www.google.com/search?q=Rio%20Tinto+earnings+per+share+2012 Legal & General https://www.google.com/search?q=Legal%20General+earnings+per+share+2012 7

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