The Global Social Media & CSR Forum_SMCC2011

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The Global Social Media & CSR Forum presented by Wolfstar Consultancy at Social Media in a Corporate Context, London 2011.

The Global Social Media & CSR Forum presented by Wolfstar Consultancy at Social Media in a Corporate Context, London 2011.

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  • 1. Global Social Media and CSR Forum
    Supported by the United Nations Office for Partnerships
    #unsmcsr11 @wolfstarpr @timsinclair
  • 2. Talk about it on Twitter
    #unsmcsr11
    @wolfstarpr
    @timsinclair
    @stuartbruce
    @merranwrigley
    @oratotim
    @neilcomm
  • 3. Will Kennedy
  • 4. Global Social Media and CSR Report
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 5. Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 6. Social media is for marketing
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 7. Methodology
    FTSE Global 500
    September 2010 to May 2011
    Visible social media presence
    Blogs, Twitter, YouTube, Facebook, podcasts, other video and RSS
    Not ranking social media or CSR
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 8. Use of social platforms
    60%
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 9. Most social countries
  • 10.
  • 11. Most active companies
    46
  • 12.
  • 13. Some characteristics of success
    Stakeholder focused
    Multi-platform
    Joined-up
    Engaging
    Not top down
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 14. Embedding social media into a corporate communications strategy
    Understand and shrink the online space
    Set objectives and goals
    Incorporate social media into your corporate communications strategy
    Get board level buy-in
    Secure adequate resources
    It is rude to walk out of a conversation
    Continuous improvement
    #unsmcsr11 @stuartbruce @wolfstarpr
  • 15. sbpr.co/unsmcsr11
    wolfstarconsultancy.com
    #unsmcsr11
    @wolfstarpr