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Tfl Olympic Legacy - Stuart Ross

by on Nov 09, 2012

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Transport for London's media campaign had to be pro-active. It wasn't just about getting the media on-side - it was about clear messaging, articulate positioning and a complex story. The implications ...

Transport for London's media campaign had to be pro-active. It wasn't just about getting the media on-side - it was about clear messaging, articulate positioning and a complex story. The implications of getting it wrong would have had immense repercussions for the success of the Games.

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Tfl Olympic Legacy - Stuart Ross Tfl Olympic Legacy - Stuart Ross Presentation Transcript