Transform Awards shortlist 2014
Best use of a visual
property;
photography/
illustration/ digital

Content
Best use of a visual property; photography/
illustration/ digital
ClearSky and Clock Creative
English National Ballet and ...
Best brand
architecture solution

Content
Best brand architecture solution
GardaWorld and Bladonmore
Glasgow City Marketing Bureau
ITV
Best use of copy
style/tone of voice

Content
Best use of copy style/tone of voice
English National Ballet and The Beautiful Meme
Eurostar and The Clearing
Generator an...
Best external
stakeholder relations
during a rebrand

Process
Best external stakeholder relations
during a rebrand
Abu Dhabi Commercial Bank and StartJG
Glasgow City Marketing Bureau
N...
Best internal
communication of a
rebrand

Process
Best internal communication of a rebrand
Certas Energy
Global Blue and Goosebumps Brand Consultancy
GSK Consumer Healthcar...
Best implementation
of a rebrand

Process
Best implementation of a rebrand
Evelina London Children’s Hospital and Fishburn
Glasgow City Marketing Bureau
ITV
Lloyds ...
Best implementation
of a rebrand across
multiple markets

Process
Best implementation of a rebrand across
multiple markets
Hilton Hotels & Resorts and Tag Worldwide
London Stock Exchange G...
Best creative strategy

Strategy
Best creative strategy
Eurostar and The Clearing
ITV
Schillings and Goosebumps Brand Consultancy
Shutterstock and Lippinco...
Best brand evolution

Strategy
Best brand evolution
Access Bank and MerchantCantos
Equity Housing Group and Studio North
Eurostar and The Clearing

Gress...
Best corporate
rebrand following a
merger or acquisition

Type
Best corporate rebrand following a merger or
acquisition
Avianca and Lippincott
Bond Dickinson and Uffindell
mBank and BNA...
Best corporate
rebrand to
reflect changed
mission/values/
positioning

Type
Best corporate rebrand to reflect changed
mission/values/positioning
1st Central Insurance Management
Iberia and Interbran...
Best corporate rebrand
for a spinoff/new
company

Type
Best corporate rebrand for a spinoff/new
company
Allegion and Lippincott
Tesco and SomeOne
Zoetis and Lippincott
Best brand
consolidation

Type
Best brand consolidation
AOG and Handsome
Crystal Ski and SomeOne
DS Smith and Unreal

Hira Group and Brands of Desire
ITV...
Best rebrand of
a digital
property

Type
Best rebrand of a digital property
.Xplored for GardaWorld and Bladonmore
Green Park and Fishburn
Peregrine Communications...
Best visual identity
from a
charity/NGO/non-profit

Sector
Best visual identity from a charity/NGO/non-profit
Avenor College and Storience
CITB and Bell Integrated
English National ...
Best visual identity
from the consumer
services sector

Sector
Best visual identity from the consumer services
sector

Direct and Interbrand
The Vitamin Shoppe and Lippincott
Best visual
identity from the
energy sector

Sector
Best visual identity from the energy sector
AOG and Handsome
Atlantis and SomeOne
Energy Saving Trust and OPX
Best visual identity from
the extraction sector

Sector
Best visual identity from the extraction sector

Man Oil Group and Rare Breed
Puma Energy and MerchantCantos
Best visual identity
from the financial
services sector

Sector
Best visual identity from the financial
services sector
First Direct and The Allotment
Ixaris and Pepper

Lloyds Bank and ...
Best visual
identity from the
healthcare sector

Sector
Best visual identity from the healthcare
sector
Actavis and Lippincott
Evelina London Children’s Hospital and Fishburn

GC...
Best visual identity the
industrial and basic
material sector

Sector
Best visual identity the industrial and basic
material sector
Allegion and Lippincott

DS Smith and Unreal
Oak Tyres and D...
Best visual identity
from the professional
services sector

Sector
Best visual identity from the professional
services sector
Ash and Attract
Coursiers.com and Brand Brothers

Edison and Th...
Best visual
identity from the
property sector

Sector
Best visual identity from the property sector
Al Wa’ab City and Unisono
Benham & Reeves and Ideas Factory

Champions and I...
Best visual identity from the
public sector

Sector
Best visual identity from the public sector
Glasgow City Marketing Bureau
ŁÓDZKIE PROVINCE and BNA Sp. z o.o
University of...
Best visual identity
from the retail sector

Sector
Best visual identity from the retail sector
Jacqson Diego Story Emporium and Pepper
Oxford Street and Goosebumps Brand Con...
Best visual identity
from the
technology, media &
telecommunications
sector

Sector
Best visual identity from the technology,
media & telecommunications sector
ITV
Murata and Living Group

PTC and Lippincot...
Best visual identity from
the tourism & leisure
sector

Sector
Best visual identity from the tourism & leisure
sector
Avianca and Lippincott
Crystal Ski and SomeOne

Eurostar and The Cl...
The winners will be announced on April 1

See you there
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Transform Awards Europe shortlist presentation

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Transform Awards Europe shortlist presentation

  1. 1. Transform Awards shortlist 2014
  2. 2. Best use of a visual property; photography/ illustration/ digital Content
  3. 3. Best use of a visual property; photography/ illustration/ digital ClearSky and Clock Creative English National Ballet and The Beautiful Meme Lloyds Bank and Rufus Leonard Special Olympics Great Britain and The House University of Birmingham and IE Design Consultancy
  4. 4. Best brand architecture solution Content
  5. 5. Best brand architecture solution GardaWorld and Bladonmore Glasgow City Marketing Bureau ITV
  6. 6. Best use of copy style/tone of voice Content
  7. 7. Best use of copy style/tone of voice English National Ballet and The Beautiful Meme Eurostar and The Clearing Generator and Bisqit Lloyds Bank and Rufus Leonard Schillings and Goosebumps Brand Consultancy
  8. 8. Best external stakeholder relations during a rebrand Process
  9. 9. Best external stakeholder relations during a rebrand Abu Dhabi Commercial Bank and StartJG Glasgow City Marketing Bureau Norton Radstock College and The House Tata Power DDL and Brands of Desire
  10. 10. Best internal communication of a rebrand Process
  11. 11. Best internal communication of a rebrand Certas Energy Global Blue and Goosebumps Brand Consultancy GSK Consumer Healthcare and Radley Yeldar London Stock Exchange Group and Rufus Leonard Transport for London and Crown
  12. 12. Best implementation of a rebrand Process
  13. 13. Best implementation of a rebrand Evelina London Children’s Hospital and Fishburn Glasgow City Marketing Bureau ITV Lloyds Bank and Rufus Leonard WorldPay Zinc and SomeOne
  14. 14. Best implementation of a rebrand across multiple markets Process
  15. 15. Best implementation of a rebrand across multiple markets Hilton Hotels & Resorts and Tag Worldwide London Stock Exchange Group and Rufus Leonard Soccerex and Designwerk Telenor Group and Pajama Consulting
  16. 16. Best creative strategy Strategy
  17. 17. Best creative strategy Eurostar and The Clearing ITV Schillings and Goosebumps Brand Consultancy Shutterstock and Lippincott The Donkey Sanctuary and The Allotment
  18. 18. Best brand evolution Strategy
  19. 19. Best brand evolution Access Bank and MerchantCantos Equity Housing Group and Studio North Eurostar and The Clearing Gressingham Food and Elmwood Schillings and Goosebumps Consultancy Telenor Group and Pajama Consulting
  20. 20. Best corporate rebrand following a merger or acquisition Type
  21. 21. Best corporate rebrand following a merger or acquisition Avianca and Lippincott Bond Dickinson and Uffindell mBank and BNA Sp. z o.o Moscow Exchange and Dragon Rouge The Abraaj Group and Bladonmore
  22. 22. Best corporate rebrand to reflect changed mission/values/ positioning Type
  23. 23. Best corporate rebrand to reflect changed mission/values/positioning 1st Central Insurance Management Iberia and Interbrand Stanley and Lippincott The Royal Bank of Scotland and TileyWoodman Creative Unify and McMillan
  24. 24. Best corporate rebrand for a spinoff/new company Type
  25. 25. Best corporate rebrand for a spinoff/new company Allegion and Lippincott Tesco and SomeOne Zoetis and Lippincott
  26. 26. Best brand consolidation Type
  27. 27. Best brand consolidation AOG and Handsome Crystal Ski and SomeOne DS Smith and Unreal Hira Group and Brands of Desire ITV London Stock Exchange Group and Rufus Leonard
  28. 28. Best rebrand of a digital property Type
  29. 29. Best rebrand of a digital property .Xplored for GardaWorld and Bladonmore Green Park and Fishburn Peregrine Communications Tenner for Young Enterprise and Bladonmore Unify and McMillan
  30. 30. Best visual identity from a charity/NGO/non-profit Sector
  31. 31. Best visual identity from a charity/NGO/non-profit Avenor College and Storience CITB and Bell Integrated English National Ballet and The Beautiful Meme Tenner for Young Enterprise and Bladonmore WDC, Whale and Dolphin Conservation and Conran Design Group
  32. 32. Best visual identity from the consumer services sector Sector
  33. 33. Best visual identity from the consumer services sector Direct and Interbrand The Vitamin Shoppe and Lippincott
  34. 34. Best visual identity from the energy sector Sector
  35. 35. Best visual identity from the energy sector AOG and Handsome Atlantis and SomeOne Energy Saving Trust and OPX
  36. 36. Best visual identity from the extraction sector Sector
  37. 37. Best visual identity from the extraction sector Man Oil Group and Rare Breed Puma Energy and MerchantCantos
  38. 38. Best visual identity from the financial services sector Sector
  39. 39. Best visual identity from the financial services sector First Direct and The Allotment Ixaris and Pepper Lloyds Bank and Rufus Leonard The Commercial Bank of Qatar and Industry Branding WorldPay Zinc and SomeOne
  40. 40. Best visual identity from the healthcare sector Sector
  41. 41. Best visual identity from the healthcare sector Actavis and Lippincott Evelina London Children’s Hospital and Fishburn GC Aesthetics and Truth Design Zoetis and Lippincott
  42. 42. Best visual identity the industrial and basic material sector Sector
  43. 43. Best visual identity the industrial and basic material sector Allegion and Lippincott DS Smith and Unreal Oak Tyres and Detail
  44. 44. Best visual identity from the professional services sector Sector
  45. 45. Best visual identity from the professional services sector Ash and Attract Coursiers.com and Brand Brothers Edison and The Brand Consultancy Schillings and Goosebumps Brand Consultancy
  46. 46. Best visual identity from the property sector Sector
  47. 47. Best visual identity from the property sector Al Wa’ab City and Unisono Benham & Reeves and Ideas Factory Champions and Ideas Factory Equity Housing Group and Studio North
  48. 48. Best visual identity from the public sector Sector
  49. 49. Best visual identity from the public sector Glasgow City Marketing Bureau ŁÓDZKIE PROVINCE and BNA Sp. z o.o University of Birmingham and IE Design Consultancy University of Warwick and IE Design Consultancy
  50. 50. Best visual identity from the retail sector Sector
  51. 51. Best visual identity from the retail sector Jacqson Diego Story Emporium and Pepper Oxford Street and Goosebumps Brand Consultancy Stanley and Lippincott
  52. 52. Best visual identity from the technology, media & telecommunications sector Sector
  53. 53. Best visual identity from the technology, media & telecommunications sector ITV Murata and Living Group PTC and Lippincott Tesco and SomeOne Unify and McMillan
  54. 54. Best visual identity from the tourism & leisure sector Sector
  55. 55. Best visual identity from the tourism & leisure sector Avianca and Lippincott Crystal Ski and SomeOne Eurostar and The Clearing Generator and Bisqit Hilton Hotels & Resorts and Ever After Brand
  56. 56. The winners will be announced on April 1 See you there
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