• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Simulator, presentation by Steph Gray at Social Media in a Corporate Context 2012
 

Social Simulator, presentation by Steph Gray at Social Media in a Corporate Context 2012

on

  • 857 views

How would YOU handle social media in a crisis? ...

How would YOU handle social media in a crisis?

Enough of the theory - with the Social Simulation, delegates will roll up their sleeves, and put into practice the language, tools and norms of the social web for social media PR and crisis response.

Statistics

Views

Total Views
857
Views on SlideShare
682
Embed Views
175

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 175

http://www.communicatemagazine.co.uk 165
http://communicatemagazine.co.uk 10

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SG
  • SG
  • SG
  • G
  • SG

Social Simulator, presentation by Steph Gray at Social Media in a Corporate Context 2012 Social Simulator, presentation by Steph Gray at Social Media in a Corporate Context 2012 Presentation Transcript

  • Steph Graysocialsimulator.comYes, but how wouldyou do it?
  • Bad news travels faster The enviro nmental campaign nt The angry comme The customer protest The accident or The staff err The misjudged humour
  • So what makes a social media crisis? Individual Corporate External Image: http://adage.com/article/digitalnext/social-media-screw-ups-a-big- missteps/146314/
  • Retail Defence Aviation Oil & Gas Pharma
  • What’s different, what’s the same? Same Different• Ownership - clear roles and • Speed responsibilities still key • Social media is driven by• Mainstream media has a trust in people, rather than vital role organisations• People want clear, • People have the tools to straightforward information investigate, speculate and mobilise
  • Source: http://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter
  • So how would you do it?
  • A Just delete the tweet quicklyB Delete, and post an apology
  • A Respond to the forum threadB Leave it
  • A Make the filmB Don’t make it
  • Block the user,A report to Facebook for brand violationsB Comment on the page
  • Driving a social media crisis without really trying Be fake Treat as isolated case Stay silent rand Focus on short term b Dismiss chatter Try to cover up
  • And some smart ways to deal with it Be monitoring Be consistent Engage as human beings Open up Focus on essentials th ise Acknowledge & empa
  • Developing the skills to socialsimulator.comhandle social media in acrisis @socialsimulator 020 3012 1024 hello@socialsimulator.com