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Social Media in a Corporate Context Manchester 2010 - Kathleen Goh, DHL and Sheila Parry, theblueballroom

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With so little direct contact and so many channels vying for attention, how can companies reach out to dispersed employees and keep them engaged? ...

With so little direct contact and so many channels vying for attention, how can companies reach out to dispersed employees and keep them engaged?

To celebrate its 40th anniversary, DHL launched a global employee photo competition, an inexpensive, accessible solution to engage some 500,000 employees stretched over 220 countries.

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  • At end, Kathleen concludes …

Social Media in a Corporate Context Manchester 2010 - Kathleen Goh, DHL and Sheila Parry, theblueballroom Social Media in a Corporate Context Manchester 2010 - Kathleen Goh, DHL and Sheila Parry, theblueballroom Presentation Transcript

  • Every picture tells a story An employee commemoration of DHL’s 40 th anniversary Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate Context Manchester, 19 th October 2010
  • Local country participation Regional voting round Open commentary Customer testimonials
  • Was it Photoshopped?
  • This one was
  • Would you marry this man?
  • Three-horse town
  • And the winners were …
  • Setting the pace Credit: Stefan Hausmann , DHL Freight Germany/Copyright DPDHL
  • Smiling in the snow Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
  • Frozen in time Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
  • DHL Superhero! Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
  • Horses for courses Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
  • Planes, trains and automobiles Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
  • Future investment Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
  • Banking on success Credit: Richard Stack, DHL Express USA/Copyright DPDHL
  • Ain’t no mountain high enough Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
  • The results In just 60 days: 2 million page views 5.8 million hits 18,000 users 3,098 photos published 141,701 votes and rating actions 3,488 comments 112 countries submitted photos
  • Kathleen Goh, DHL Global Communications [email_address] Cara Jenkins , Senior Account Manager , t heblueballroom cjenkins @theblueballroom.com