Social Media in a Corporate Context 2010 - Keith Childs, Opel Europe

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The Social Media newsroom X-Factor -
Online newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication unidirectional. But now all the recent talk has been on Social Media Newsrooms, or SMNRs. We look at some of the most impressive sites and put them in from of a jury drawn from the world of journalism, consultancy and newswires. Time to face the music..

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Social Media in a Corporate Context 2010 - Keith Childs, Opel Europe

  1. 1. Corporate News in a Social Context All news is social Keith Childs Web & New Media, Opel Europe www.opel.com
  2. 2. Objective • Make it easy for anyone to republish, share, favorite, download or bookmark our news and multi-media assets • Provide spaces for people to comment and discuss
  3. 3. GM Europe social media newsroom launched in September 2007
  4. 4. “If you're in PR you now have the opportunity to take your message direct to the public in a hundred new ways... And you've got to be brave enough to let your content be shared and messed around with” www.bbc.co.uk/blogs/theeditors
  5. 5. The social media newsroom & “traditional” newsroom have merged into one
  6. 6. All text photography & video under Creative Commons
  7. 7. Easy to share our news
  8. 8. Easy to share our pictures
  9. 9. Easy to share & watch video
  10. 10. Four places for discussion and dialogue
  11. 11. Other social media spaces
  12. 12. Facebook integration
  13. 13. We have one place for news. Our stories, pictures and video are easy to consume, reuse and share.
  14. 14. Thank you Connect with me E-mail: keith.childs@gm.com LinkedIn: www.linkedin.com/in/keithchilds Twitter: twitter.com/keithchilds Friendfeed: friendfeed.com/keithchilds Xing: www.xing.com/profile/Keith_Childs Facebook: facebook.com/keithchilds Lifestream: keithchilds.com

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