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Social Media in a Corporate Context 2010 - DHL

by Felicity Stewart on May 04, 2010

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The armchair interview with Kathleen Goh of DHL

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The armchair interview with Kathleen Goh of DHL

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Introduction by moderator, then hello from Sheila … here as she has been a supplier of communications consultancy and support for more than 10 years, and DHL was a founding client of the agency, tbbr. Introduction to Kathleen Goh: People probably don’t need any introduction to the name DHL, their vans are everywhere, everyone knows something or somebody who works or once worked there, it is one of the world’s biggest brands, and I hope there are a lot of happy customers in the room. All I want to tell you about the company is that it is made up of people and facilities and relationships between literally every nationality in the world, and that it is a really interesting, dynamic communications environment to be work in and for. Here to talk about something that really set the DHL global community buzzing last year is Kathleen Goh, Head of Internal Communications for DHL Express Global. Kathleen has been working in the company for 5 years – first out of her home in Singapore at the Asia pacific regional office, and more recently, since DHL’s takeover by Deutsche Post, in the global head office in Bonn, Germany. Welcome, Kathleen, and thanks for joining the conference. Kathleen, last year, DHL celebrated its 40 th anniversary and you wanted to do something special to celebrate that. Can you perhaps give us a little background on the project? Interview continues with same slide until first click
After a few more questions about how the competition was run, sitting on this visual, we lead to actual photos … on 3-sec timer … Now people are keen to see some pictures, Kathleen, so can we just have a look at some of our favourites … Then slide show moves to 3 second phasing, a few entrants and then the winners
Q: Some wonderful pictures. And this is a screen grab of the voting stages, with the final results. What did you measure and what did it mean? Q: thanks for sharing all of that Kathleen, before we conclude, I wonder if there are any questions from the floor?
At end, Kathleen concludes …

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Lukas Yla 8 months ago

Social Media in a Corporate Context 2010 - DHL — Presentation Transcript

Every picture tells a story An employee celebration of DHL’s 40 th anniversary Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate Context April 2010
Local country participation Regional Voting round Open commentary Customer testimonials
Was it photo-shopped?
This one was
Would you marry this man?
3-horse town
And the winners were …
Setting the pace Credit: Stefan Hausmann , DHL Freight Germany/Copyright DPDHL
Smiling in the snow Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
Frozen in time Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
DHL Superhero! Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
Horses for courses Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
Planes, trains and automobiles Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
Future investment Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
Mud, sweat and tears Credit: Nwe Win, DHL Express Myanmar/Copyright DPDHL
Banking on success Credit: Richard Stack, DHL Express USA/Copyright DPDHL
Ain’t no mountain high enough Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
- The results
- Number of users: 17,000
- Total number of published photos: 3098
- Americas (648)
- Asia Pacific (623)
- EMEA (1827)
- Total number of comments: 3500
- Participating countries: over 100
- Total number of Customer testimonials: 41
Kathleen Goh, DHL Global Communications [email_address] Sheila Parry, Managing Director, theblueballroom ltd [email_address]

Social Media in a Corporate Context 2010 - DHL

by Felicity Stewart on May 04, 2010

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Social Media in a Corporate Context 2010 - DHL — Presentation Transcript