Social Media in a Corporate Context 2010 - Community Development

LTSB COMMERCIAL FINANCE
SOCIAL MEDIA STRATEGIES
Keith Bennett – Lloyds TSB Commercial Finance (@keith126)
Andy Wood – Freestyle Interactive (@andywood171)

FREESTYLE INTERACTIVE

WORKING WITH I.T.

LTSBCF.CO.UK
http://www.ltsbcf.co.uk/

LTSBCF.CO.UK

RECESSION!

Site traffic

Natural Search termsfor our site

Search terms in the UK

Decision making
}
Build authority, trust & relationship
}
Deal conversion

Online Media Fragmentation
Direct Mail Print & Press
Brand Website
Magazine Forums
Blogs
Sector forums
Banners
Email
PPC/ SEO
Affiliates

STRATEGY REVIEW

Social Media is big
Social Media is the biggest shift in communication since the invention of the Gutenberg printing press
From
broadcasting
your
message

To
listening
and engaging
your
audience

SOCIAL ‘PILOT’ ACTIVITY

Cover It Live!

Businesszone.co.uk

LESSONS / 2011 STRATEGIES1. Content is King! 2. Developing good content3. Training our teams 4. Power of search

Compliant Content!
2.
3.
1.
4.
Content Suites Created from Compliant Copy by Freestyle
Press Release created by PR agencies
Content Released via Manual & Scheduled Methods
Content Signed off for Release
Release
Content Suite
LTSBCF
Sign Off
PR

Compliant Content Suites
50 pre-written tweets
Eg: Asset Finance helps Cornish Bakery raise working capital
5 Facebook Updates
Eg: Business Finance to ease cashflow for Cornish Bakery
5 LinkedIn Group Updates
Eg: Asset Financing to help Cornish Bakery’s business development
1 Adaptation per web article
Video Case Study
Photos with Search Terms

Become part of the network!

How to use the social media platforms
How to repurpose & search optimise content
How to manage ongoing engagements
How to respond in crisis scenarios
Training

CONTROL IN A CRISIS!

Art of Nuture

Facebook

Twitter

YouTube & flickr

Building link equity!

CHALLENGES!

Build knowledge, processes & resource inside the business
Change internal mindset, away from campaign mentality
Establish a voice for the brand
Build authority on key subjects
Deeper more meaningful relationships with our audience!
2011 Expectations

Social Media Metrics
Engagement (Follows, Likes, Re-tweets, Shares, Links...)
Web Analytics
Traffic to Ltsbcf
Conversions (views on key content, requests for quote, leads)
Business & Marketing
Cost per lead v. traditional digital channels
Measuring success

Follow us on Twitter:@andywood171@keith126
www.ltsbcf.co.uk
www.freestyleinteractive.co.uk

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Social Media in a Corporate Context 2010 - Community Development

by Felicity Stewart on Oct 28, 2010

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Social Media in a Corporate Context 2010 - Community Development — Presentation Transcript