Social Media in a Corporate Context 2010 - Bryan Smith, Rio Tinto

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Happy returns: Interacting with the investment community -
Despite a minefield of regulation, companies are exploring social media as a means to engage with investors and analysts. And while internet stalwarts attract most attention (witness eBay’s infamous four-tweet SEC disclaimer before its results presentation), some of the most interesting social media applications are used by companies from less glamorous sectors.

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Social Media in a Corporate Context 2010 - Bryan Smith, Rio Tinto

  1. 1. Bryan Smith http://corporate-engagement.blogspot.com
  2. 2. +13o years US$6.3bn net earnings 2009 102,000 people in over 50 countries aluminium, copper, diamonds, coal, iron ore, uranium, gold and industrial minerals (borates, titanium dioxide, salt, talc, zircon). Dual listed company (UK and Australia) Market cap £57bn 23 April 2010 (larger than Tesco, Sainsbury, M&S and Morrisons put together) Riotinto.com #5 in FT/Bowen Craggs global effectiveness rankings
  3. 3. Investor news and disclosure Reputation and issue management License to operate Own your conversation
  4. 4. Cost Reach/Effectiveness - + - + Corporate website YouTube Twitter Microsites Facebook Myspace/Bebo Email broadcast Blogging Streaming video broadcast
  5. 12. 29% of Facebook users are aged 35-54 Source: Q4 Whitepaper: The Current State of Social Media and Investor Relations - March 2010 Growth of 992% a year for users aged 55+
  6. 30. Bryan Smith http://corporate-engagement.blogspot

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