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The Social Media Guidelines          X-Factor                     Stuart Bruce  Independent Communications Consultant and ...
DO WE EVEN NEED SOCIAL MEDIA        GUIDELINES?
WHY YOU NEED GUIDELINES• People are doing it anyway – staff, suppliers,  customers, competitors etc• Reduce risk and enhan...
VICTORIA DEPARTMENT OF JUSTICE          AUSTRALIA
KEY PRINCIPLES•   Empowering and enabling•   Helpful•   Opportunities and risks•   Professional and personal
WHO HAS GOOD GUIDELINES?•   Lots of technology companies:     –   Sun, Microsoft etc... But what about Apple?•   Some gove...
MY PERSONAL OPINION?• “All tweets are in a personal capacity”• “The views are expressed here are mine and  don’t reflect t...
NEED FOR MULTIPLE GUIDES• Core principles for everyone• Help and support for everyone• Guidelines for ‘official’ spokespeo...
OFFICIAL SPOKESPEOPLE“If you can trust your CEO or a director to do a   journalist interview or even a live broadcast     ...
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Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context

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Social media guidelines are there to prevent crises, and to ensure that in the outcome of a crisis an organisation is able to respond, clearly and comprehensively.

Three of the best sets of social media guidelines go in front of the Guidelines X-Factor judges.

It's time to face the music.

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Transcript of "Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context "

  1. 1. The Social Media Guidelines X-Factor Stuart Bruce Independent Communications Consultant and Trainer Andrew Thomas Publisher, Communicate Magazine Rebecca Pain The Blueballroom
  2. 2. DO WE EVEN NEED SOCIAL MEDIA GUIDELINES?
  3. 3. WHY YOU NEED GUIDELINES• People are doing it anyway – staff, suppliers, customers, competitors etc• Reduce risk and enhance opportunity
  4. 4. VICTORIA DEPARTMENT OF JUSTICE AUSTRALIA
  5. 5. KEY PRINCIPLES• Empowering and enabling• Helpful• Opportunities and risks• Professional and personal
  6. 6. WHO HAS GOOD GUIDELINES?• Lots of technology companies: – Sun, Microsoft etc... But what about Apple?• Some government/public sector: – US Army and Navy, UK Civil Service – Department of Justice, Victoria, Australia• The media: – BBC• Others: – KPMG• http://m.youtube.com/#/watch?v=8iQLkt5CG8I&desktop_uri=%2Fwatch%3Fv%3D8iQLkt5CG8I•• http://m.youtube.com/#/watch?v=C7U-Qzn_FLo&desktop_uri=%2Fwatch%3Fv%3DC7U-Qzn_FLo http://m.youtube.com/#/watch?index=2&list=UUoqEgi6_GNQ- HjqLxvufWbg&feature=plcp&v=kfbV6FGix24&desktop_uri=%2Fwatch%3Fv%3DkfbV6FGix24%26list %3DUUoqEgi6_GNQ-HjqLxvufWbg%26index%3D2%26feature%3Dplcp• http://m.youtube.com/#/watch?v=gr34T2TIioo&desktop_uri=%2Fwatch%3Fv%3Dgr34T2TIioo
  7. 7. MY PERSONAL OPINION?• “All tweets are in a personal capacity”• “The views are expressed here are mine and don’t reflect the views of my employer”
  8. 8. NEED FOR MULTIPLE GUIDES• Core principles for everyone• Help and support for everyone• Guidelines for ‘official’ spokespeople
  9. 9. OFFICIAL SPOKESPEOPLE“If you can trust your CEO or a director to do a journalist interview or even a live broadcast interview, why can’t you trust them on Twitter?”Betony Taylor, Global Media Relations Manager Social Media, Digital Innovation & Brand HSBC plc
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