• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context
 

Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context

on

  • 939 views

Social media guidelines are there to prevent crises, and to ensure that in the outcome of a crisis an organisation is able to respond, clearly and comprehensively. ...

Social media guidelines are there to prevent crises, and to ensure that in the outcome of a crisis an organisation is able to respond, clearly and comprehensively.

Three of the best sets of social media guidelines go in front of the Guidelines X-Factor judges.

It's time to face the music.

Statistics

Views

Total Views
939
Views on SlideShare
764
Embed Views
175

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 175

http://www.communicatemagazine.co.uk 168
http://communicatemagazine.co.uk 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context Presentation Transcript

    • The Social Media Guidelines X-Factor Stuart Bruce Independent Communications Consultant and Trainer Andrew Thomas Publisher, Communicate Magazine Rebecca Pain The Blueballroom
    • DO WE EVEN NEED SOCIAL MEDIA GUIDELINES?
    • WHY YOU NEED GUIDELINES• People are doing it anyway – staff, suppliers, customers, competitors etc• Reduce risk and enhance opportunity
    • VICTORIA DEPARTMENT OF JUSTICE AUSTRALIA
    • KEY PRINCIPLES• Empowering and enabling• Helpful• Opportunities and risks• Professional and personal
    • WHO HAS GOOD GUIDELINES?• Lots of technology companies: – Sun, Microsoft etc... But what about Apple?• Some government/public sector: – US Army and Navy, UK Civil Service – Department of Justice, Victoria, Australia• The media: – BBC• Others: – KPMG• http://m.youtube.com/#/watch?v=8iQLkt5CG8I&desktop_uri=%2Fwatch%3Fv%3D8iQLkt5CG8I•• http://m.youtube.com/#/watch?v=C7U-Qzn_FLo&desktop_uri=%2Fwatch%3Fv%3DC7U-Qzn_FLo http://m.youtube.com/#/watch?index=2&list=UUoqEgi6_GNQ- HjqLxvufWbg&feature=plcp&v=kfbV6FGix24&desktop_uri=%2Fwatch%3Fv%3DkfbV6FGix24%26list %3DUUoqEgi6_GNQ-HjqLxvufWbg%26index%3D2%26feature%3Dplcp• http://m.youtube.com/#/watch?v=gr34T2TIioo&desktop_uri=%2Fwatch%3Fv%3Dgr34T2TIioo
    • MY PERSONAL OPINION?• “All tweets are in a personal capacity”• “The views are expressed here are mine and don’t reflect the views of my employer”
    • NEED FOR MULTIPLE GUIDES• Core principles for everyone• Help and support for everyone• Guidelines for ‘official’ spokespeople
    • OFFICIAL SPOKESPEOPLE“If you can trust your CEO or a director to do a journalist interview or even a live broadcast interview, why can’t you trust them on Twitter?”Betony Taylor, Global Media Relations Manager Social Media, Digital Innovation & Brand HSBC plc