SMCC2011_Serge Beckers

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Serge Beckers presentation of the Wisse-Kommunikatie newsroom at the Social Media in a Corporate Context conference, Amsterdam.

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  • http://www.perspagina.nl/autodesk/preview/df457b5503d30368696235716f0de987
  • SMCC2011_Serge Beckers

    1. 1. Impact of <ul><li>Studies show: </li></ul><ul><li>Correlation between stock prices and Facebook ‘likes’ and Twitter followers; </li></ul><ul><li>Recruiters predominantly use LinkedIn, not Monsterboard </li></ul><ul><li>Journalists prefer Twitter to traditional press releases </li></ul><ul><li>Impact of social media cannot be denied </li></ul>
    2. 2. News making and gathering has changed <ul><li>Individuals make news themselves </li></ul><ul><li>AND are developing new habits regarding news </li></ul><ul><ul><li>They decide what news is themselves </li></ul></ul><ul><ul><li>The depth they want </li></ul></ul><ul><ul><li>The time they want it </li></ul></ul><ul><ul><li>The form they want in </li></ul></ul><ul><ul><li>With whom they share it </li></ul></ul><ul><ul><li>The channel they get it from </li></ul></ul>
    3. 3. <ul><li>managing different social media channels and accounts (overview) </li></ul><ul><li>investment in time </li></ul><ul><li>Social media channels are very fragmented </li></ul><ul><ul><li>complicated to direct visitors from one channel or network to the other </li></ul></ul>Challenges Corporates
    4. 4. Yet... these companies <ul><li>Keep increasing their social media budgets </li></ul><ul><li>Consider social media “important” or “very important” for achieving their biggest marketing goals </li></ul><ul><li>50% said their social media outreach is handled by a mix of in-house staff and agency staff </li></ul><ul><li>Study by Mashable and Effie Worldwide, the study surveyed marketers and ad agency executives. Source: mashable.com and PRDaily.com </li></ul><ul><li>( http://www.prdaily.eu/PRDailyEU/Articles/7981.aspx ). </li></ul>
    5. 5. <ul><li>web-technology is no core competency </li></ul><ul><li>Face the same challenges as companies regarding social media’s fragmented landscape </li></ul><ul><ul><li>How do we integrate? </li></ul></ul><ul><ul><li>And thus set up a full fledged social media strategy? </li></ul></ul><ul><li>Thus not able to fully capitalise on a very “hot” topic and attractive market </li></ul>Challenges PR agencies
    6. 6. Solution <ul><li>Wisse Kommunikatie offers social media (news) release and newsroom platform </li></ul><ul><ul><li>Integration of social media and PR </li></ul></ul><ul><ul><li>From the source all customers, bloggers, analysts turn to: corporate website </li></ul></ul><ul><ul><li>Single point of contact </li></ul></ul><ul><li>Fully branded in the corporate look & feel </li></ul><ul><ul><li>Profit from existing image and reputation </li></ul></ul><ul><li>Seamless integration in the corporate website </li></ul><ul><li>Leveraging existing social media channels </li></ul><ul><li>Easy to integrate, implement, and manage </li></ul>
    7. 7. Integration Newsroom & releases
    8. 8. Integration Release
    9. 9. Integration Newsroom & release
    10. 10. Integration Newsroom & release
    11. 11. Integration Newsroom & release
    12. 12. Wisse Kommunikatie <ul><li>[email_address] </li></ul><ul><li>SergeBeckers </li></ul><ul><li>http://nl.linkedin.com/in/sergebeckers </li></ul>

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