SMCC_ Lennard Sigling Presentation

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Presentation on Waterschappen website from Social Media in a Corporate Context conference, Amsterdam

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SMCC_ Lennard Sigling Presentation

  1. 1. Business Case: <br />Water Authority Social Newsroom<br />Saves the day<br />
  2. 2. New company with a lot of experience.<br />
  3. 3. Center for Personal Branding en Online Reputation <br />
  4. 4. Business Case: Water Authority Social Newsroom <br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. € 135.000.000<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Waterbestendig<br /> = actionsite<br />Waterschappen<br />
  17. 17.
  18. 18. Social newsroom Requirements<br /><ul><li>Interactive
  19. 19. Open
  20. 20. Current
  21. 21. Informative
  22. 22. Reach out to influencers</li></li></ul><li>
  23. 23.
  24. 24.
  25. 25.
  26. 26. Waterbestendig: actiesite Waterschappen<br />
  27. 27.
  28. 28. Highlights<br />Quick time to market<br />Actively read by influencers<br />Fully integrated on- and offline content <br />The water authority is not abolished !<br />

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