Skype & 1000 heads

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Skype enabled users to create personalised video messages with their favourite musicians using the Say It with Skype Facebook app – the PR launch involved various social media, including Twitter. To date this created over 86 million impressions.

Technology

Say it with Skype
Social Media Week, 2012

t: +44 203 206 2000 www.1000heads.com ©1000heads 2012

Personalised
birthday
messages
across social
media

Some results…

160million
social impressions across bought, owned and earned channels all ultimately driving
towards the Group Video Calling pages on skype.com

86,000
user generated videos (which double as demos of Group Video Calling)

100%
uplift in conversation around Group Video Calling in social media

Thank you 

t: +44 203 206 2000 www.1000heads.com ©1000heads 2012

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Skype & 1000 heads

3. GROUP VIDEO CALLING

4. *****

7. Personalised birthday messages across social media

8. SAY IT MORE…

10.

11. Some results… 160million social impressions across bought, owned and earned channels all ultimately driving towards the Group Video Calling pages on skype.com 86,000 user generated videos (which double as demos of Group Video Calling) 100% uplift in conversation around Group Video Calling in social media

Skype & 1000 heads

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