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A running constant theme in the comms vs marketing social media debate is the extent to which engagement can be measured for its return. Views are polarised.
From the outset Vodafone's policy has to be listen, learn and engage with its customers, proactively identifying and prioritising lead influencers. This session, a best practice case study, examines Vodafone's social media activity and explores how it drives brand preference, customer satisfaction and cost savings.