Richard Dixon, Black Sun, Why they won: Online corporate reporting

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Richard Dixon from Black Sun plc completed work with Rio Tinto and were awarded the Highly commended certificate at the 2013 Digital Impact Awards in the Best online annual report category. He spoke about the work which they had done and also where he saw online annual reporting heading in the future.

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Richard Dixon, Black Sun, Why they won: Online corporate reporting

  1. 1. ON L I N E A N N U A L R E P OR T I N G T OD A Y A N D T OM OR R OW N ov em ber 2 0 1 3 © B lack S u n P lc 2 0 1 3
  2. 2. R I O T I N T O – R E P OR T I N G CE N T R E 201 2 H ghl y Com ended i m © B lack S u n P lc 2 0 1 3
  3. 3. R I O T I N T O – R E P OR T I N G CE N T R E 201 2 • T h e R epor t i n g Cen t r e br i n gs t h e H T M L v er si on of t h e R epor t , R ev i ew an d t h e S u st ai n able D ev elopm en t R epor t t oget h er i n a cen t r al on li n e h u b. • A ll u ser s ar e di r ect ed t o t h e h u b befor e goi n g t h r ou gh t o t h ei r speci fi c ar ea of i n t er est . • K ey m essages for t h e y ear ar e com m u n i cat ed t o ev er y on e befor e t h ey m ov e t o speci fi c ar eas of i n t er est . © B lack S u n P lc 2 0 1 3
  4. 4. T H E A N N U A L R E P OR T & R E V I E W T h e A n n u al R epor t i s a com pli an ce-led docu m en t ai m ed at i n st i t u t i on al i n v est or s, t h er ef or e desi gn i s k ept si m ple an d con t en t i s clear ly pr esen t ed. T h e A n n u al R ev i ew pr ov i des an u p-f r on t ov er v i ew of h ow R i o T i n t o i s pu r su i n g v alu e for sh ar eh older s acr oss ev er y t h i n g t h ey do. © B lack S u n P lc 2 0 1 3
  5. 5. I N T E GR A T I N G S U S T A I N A B I L I T Y R E P OR T I N G A n i n t er act i v e on li n e S u st ai n able D ev elopm en t R epor t wh i ch con t ai n s all det ai l ed r epor t i n g i n for m at i on for t h e y ear . T h e r epor t com plem en t s t h e i n for m at i on on t h e cor por at e websi t e. T h i s i n clu ded sev er al case st u di es, ph ot ogr aph y , i n fogr aph i cs an d an i n t er act i v e h y br i d car an d a ch ar t i n g t ool wh er e u ser s can com par e a select i on of dat a. © B lack S u n P lc 2 0 1 3
  6. 6. T H E F U T U R E OF ON L I N E A N N U A L R E P OR T I N G © B lack S u n P lc 2 0 1 3
  7. 7. T H E I M P OR T A N CE OF T H E OA R • A ch an ce t o t ell y ou r cor por at e st or y for t h e y ear © B lack S u n P lc 2 0 1 3 7
  8. 8. T H E I M P OR T A N CE OF T H E OA R • Con t en t dr i v es y ou r cor por at e websi t e S T R A T E GY B U S I N E S S M OD E L M A R K E T S E CT OR GOV E R N A N CE B OA R D F I N A N CI A L R E S U L T S R E M U N E R A T I ON R I S K M A N A GE M E N T © B lack S u n P lc 2 0 1 3 8
  9. 9. T H E I M P OR T A N CE OF T H E OA R • T h e oppor t u n i t y u se di gi t al t ech n i qu es t o deli v er m or e com pelli n g m essages © B lack S u n P lc 2 0 1 3 9
  10. 10. S O WH A T ’S H A P P E N I N G T OD A Y ? © B lack S u n P lc 2 0 1 3
  11. 11. ON L I N E R E P OR T F OR M A T © B lack S u n P lc 2 0 1 3
  12. 12. I N T E R A CT I V I T Y • A ll 5 5 of t h e H T M L on li n e r epor t h om epages ar e ‘desi gn ed’ • 2 1 i n cor por at e v i deo i n t h e h om epage • 2 6 h av e ot h er i n t er act i v e feat u r es su ch as: – Car ou sels – S li der s – P ar al lax scr ol l i n g – V i deo gall er i es © B lack S u n P lc 2 0 1 3 12
  13. 13. K E Y CON T E N T • Ov er v i ew • B u si n ess r ev i ew • B u si n ess m odel • S t r at egy • D own loads • F i n an ci al st at em en t s • Ch i ef E x ecu t i v e’s R ev i ew • Ch ai r m an ’s R epor t © B lack S u n P lc 2 0 1 3
  14. 14. D OWN L OA D S • 5 7 pr ov i de separ at e down loads for each sect i on • 2 2 pr ov i de down loads of accou n t s/fi n an ci al st at em en t s i n ex cel • 1 0 com pan i es also pr ov i de down loads of ot h er r elat ed r epor t s, su ch as CS R on t h e sam e page t o m ak e t h e u ser ex per i en ce easi er © B lack S u n P lc 2 0 1 3 14
  15. 15. F E A T U R E S A N D T OOL S © B lack S u n P lc 2 0 1 3 15
  16. 16. A N D T H E F U T U R E …? © B lack S u n P lc 2 0 1 3
  17. 17. A N D T H E F U T U R E …? M essagi n g n ot v olu m e © B lack S u n P lc 2 0 1 3 17
  18. 18. A N D T H E F U T U R E …? M essagi n g an d st r at egi c pr i or i t i es © B lack S u n P lc 2 0 1 3 18
  19. 19. A N D T H E F U T U R E …? Qu ali t y ov er qu an t i t y © B lack S u n P lc 2 0 1 3 19
  20. 20. A N D T H E F U T U R E …? Con si st en cy bet ween t h e On li n e R epor t an d cor por at e websi t e © B lack S u n P lc 2 0 1 3 20
  21. 21. A N D T H E F U T U R E …? E x ploi t i n g t h e power of di gi t al v i deos, i n t er act i v i t y an d i n fogr aph i cs © B lack S u n P lc 2 0 1 3 21
  22. 22. A N D T H E F U T U R E …? Wr i t e on ce pu bli sh an y wh er e t h r ou gh di gi t al pu bli sh i n g t ech n ology © B lack S u n P lc 2 0 1 3 22
  23. 23. T H A N K Y OU © B lack S u n P lc 2 0 1 3

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