View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Social Search (SEO)& Social Signals#Gplusbrands
Evolving with Google The lines between Social and SEO are blurring– Backlinks to sites not necessarily required– Social Signals are the new backlinks
IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment = GREATER accountability = a better web.
Evolving with Google• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines• It’s new, exciting change & future proofing
Is SEO dead? NO - Evolving Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
Is SEO Dead? NO - EvolvingThe problem• Twitter & Facebook are private clubs• Google can only use signals it can see and can crawl
The ripple effect All these ‘likes’ but who are the key influencers?• https://plus.google.com/ripples
• Not logged into Google• No backlinks• Ranking achieved using social signals and AuthorRank
2. AuthorRank Claim your content using -rel="author”TIP: If you post content on G+ this is taken care of for you
2. AuthorRank Claim your content• 3 step process for content: – Write quality content on your site and on third party sites that people want to share – Allow Google+ users to share and validate content on your site by adding the +1 button to your site – Use author markup (rel=”me” and rel=”author”) wherever you, to link your content and author page to your Google+ profile
Setting up AuthorRank• Upload your photo – headshot• Verify the email address you’ll be associating with your content using Google’s process - http://digf.la/xxE4yT• Add any blogs for which you’ve written to the “Contributor To” section of your “About” page on G+
Setting up AuthorRank• Then make sure each piece of content you write (no matter where) includes: – your name – a mailto link (“mailto: firstname.lastname@example.org”Google should then take care of the restNOTE: it may take some time to show in results