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Johnson Matthey IR briefcase

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Speciality chemicals company Johnson Matthey is a world leader in sustainable technologies. Digital communications manager Ben Thompson talks about how they launched a 'virtual briefcase' iPad app …

Speciality chemicals company Johnson Matthey is a world leader in sustainable technologies. Digital communications manager Ben Thompson talks about how they launched a 'virtual briefcase' iPad app giving investors financial information about the company available anytime, anywhere. The company's digital strategy was recognised by the Digital Impact Awards 2012 where it won a gold award for best use of digital in its sector.

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  • Looking at the stats for our website I could see that when it came to visits from mobile devices, iphone and ipad were by far the devices people were using. Android didn’t even come close. So considering the needs of our target audience – which were to get financial information and presentations on our company strategy – it was clear that the ipad was the right device.
  • Looking at the stats for our website I could see that when it came to visits from mobile devices, iphone and ipad were by far the devices people were using. Android didn’t even come close. So considering the needs of our target audience – which were to get financial information and presentations on our company strategy – it was clear that the ipad was the right device.
  • Transcript

    • 1. Corporate communications on the moveBen Thompson, Digital Communications Manager
    • 2. Corporate comms on the move• Why an iPad app?• Finding the right app• Impact of the app 2
    • 3. Corporate communications on the moveWHY AN IPAD APP? 3
    • 4. About Johnson Matthey 4
    • 5. About Johnson Matthey 5
    • 6. About me @ben_thomp @johnson_matthey 6
    • 7. Why an iPad app? 7
    • 8. Why an iPad app: research• 6% of web visits via iOS• iPad overtaking iPhone visits 8
    • 9. Why an iPad app: customer needs 9
    • 10. Why an iPad app?• Target audience using iPads• Medium suited to customer needs: • Portability • Quick access • Alerts to update 10
    • 11. Corporate communications on the moveFINDING THE RIGHT APP 11
    • 12. Finding the right app: peer analysis 12
    • 13. Finding the right app: targetted for users 13
    • 14. Direct access 14
    • 15. 15
    • 16. Direct access 16
    • 17. Direct access 17
    • 18. Finding the right app• Tailored to customers• Development time• Return on investment 18
    • 19. Finding the right app: maintenance 19
    • 20. Corporate communications on the moveIMPACT OF THE APP 20
    • 21. Download our Investor iPad App www.matthey.com/app 21
    • 22. Impact of the app 22
    • 23. 23

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