Johnson Matthey IR briefcase

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Speciality chemicals company Johnson Matthey is a world leader in sustainable technologies. Digital communications manager Ben Thompson talks about how they launched a 'virtual briefcase' iPad app giving investors financial information about the company available anytime, anywhere. The company's digital strategy was recognised by the Digital Impact Awards 2012 where it won a gold award for best use of digital in its sector.

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  • Looking at the stats for our website I could see that when it came to visits from mobile devices, iphone and ipad were by far the devices people were using. Android didn’t even come close. So considering the needs of our target audience – which were to get financial information and presentations on our company strategy – it was clear that the ipad was the right device.
  • Looking at the stats for our website I could see that when it came to visits from mobile devices, iphone and ipad were by far the devices people were using. Android didn’t even come close. So considering the needs of our target audience – which were to get financial information and presentations on our company strategy – it was clear that the ipad was the right device.
  • Johnson Matthey IR briefcase

    1. 1. Corporate communications on the moveBen Thompson, Digital Communications Manager
    2. 2. Corporate comms on the move• Why an iPad app?• Finding the right app• Impact of the app 2
    3. 3. Corporate communications on the moveWHY AN IPAD APP? 3
    4. 4. About Johnson Matthey 4
    5. 5. About Johnson Matthey 5
    6. 6. About me @ben_thomp @johnson_matthey 6
    7. 7. Why an iPad app? 7
    8. 8. Why an iPad app: research• 6% of web visits via iOS• iPad overtaking iPhone visits 8
    9. 9. Why an iPad app: customer needs 9
    10. 10. Why an iPad app?• Target audience using iPads• Medium suited to customer needs: • Portability • Quick access • Alerts to update 10
    11. 11. Corporate communications on the moveFINDING THE RIGHT APP 11
    12. 12. Finding the right app: peer analysis 12
    13. 13. Finding the right app: targetted for users 13
    14. 14. Direct access 14
    15. 15. 15
    16. 16. Direct access 16
    17. 17. Direct access 17
    18. 18. Finding the right app• Tailored to customers• Development time• Return on investment 18
    19. 19. Finding the right app: maintenance 19
    20. 20. Corporate communications on the moveIMPACT OF THE APP 20
    21. 21. Download our Investor iPad App www.matthey.com/app 21
    22. 22. Impact of the app 22
    23. 23. 23

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