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Centrica was the first FTSE100 firm to develop an HTML5 corporate web app. It had already seen 12% of its corporate digital engagement come through mobile, with a third of that coming from the iPad. However a requirement for greater (and quicker) control, a need to react quickly from measurable analytics and a desire for easy cross-platform updating, the move to HTML5 was a logical one.
The app has been designed specifically to engage with investors and the media, carrying a mix of content including corporate news, blog posts, share price, events calendar, publications, investor presentations and videos. Director of Corporate Responsibility and Digital Media, Simon Henderson, will explain the company's aaproach and brings the Centrica HTML5 app story to life