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Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
Communications revolution tony langham
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Communications revolution tony langham

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  • 1. Communications Revolution Tony Langham Chief Executive 29 th June 2011
  • 2. The news we follow Obama’s visit Royal wedding 28% Inflation / cost of living 25% Death of Bin Laden 24% UK economy Unrest in the Middle East Rising oil / energy prices AV vote Volcanic ash cloud Super injunctions FIFA elections Public Sector cuts Source: Lansons Communications / Opinium Research All Respondents (SFAI = 3,215 , SFA2 =3,013 , SFA3=2,012 , SFA4 = 3,042)
  • 3. The key economic issue 55 % 39 % 45 % 41 % Late 2008 Banks nationalised 2009 People losing jobs 2010 Bankers pay 2011 Rising inflation Cost of living Source: Lansons Communications / Opinium Research Base Size SFA 1 Aware financial issues (SFA1 = 1526) / Base Size SFA 2 Aware financial issues (SFA1 = 1851) Base Size SFA 3 Aware financial issues (SFA1 = 987) / Base Size SFA 4 All Respondents (SFA4 = 3,042)
  • 4. Personal finances in last 12 months Got worse Improved Source: Lansons Communications / Opinium Research Base Sizes: All Respondents (SFAI = 3,215 , SFA2 =3,013 , SFA3=2,012 , SFA4 = 3,042)
  • 5. Impact of prolonged recession nearly half say their personal finances have got worse Source: Lansons Communications / Opinium Research Base: All Respondents (3042). Those whose finances have got worse 1398
  • 6. The information gaps Make me money Advise me Save me money Source: Lansons Communications / Opinium Research Base: All Respondents (3042) 14% <ul><li>How to save tax </li></ul>17% <ul><li>Where to invest </li></ul>18% <ul><li>How to boost retirement income </li></ul>21% <ul><li>How to beat inflation </li></ul>24% <ul><li>How to get most from bank account </li></ul>25% <ul><li>Where to get a good return on my cash </li></ul>19% <ul><li>Where to find advice </li></ul>11% <ul><li>How to reduce mortgage costs </li></ul>14% <ul><li>How to reduce insurance costs </li></ul>19% <ul><li>How to reduce bills </li></ul>
  • 7. Financial information: Who do we trust most? Source: Lansons Communications / Opinium Research Base: All Respondents (3042) 4% BBC website 6% Newspaper personal finance pages 7% Financial / money website 7% My IFA 12% Family and friends 13% TV news
  • 8. The internet and finances 61% Use for checking finances 37% Very important for managing finances 41% Use social media 95% Facebook 37% Post Tweets / post blogs / forums (active) 18% Follow people on Twitter / read blogs (passive) Source: Lansons Communications / Opinium Research Base: social media users 1245
  • 9. Everyone in financial services is in the same boat Has negative publicity about banks made you feel negatively about all financial services? 42% Yes, same as banks 20% Yes, but less than banks 19% No, it hasn’t 4% Don’t feel negative about banks Source: Lansons Communications / Opinium Research Base: All Respondents (3042)
  • 10. Are the traditional big players vulnerable? Traditional Providers Banks Building Societies Insurance Companies New Providers Sainsbury’s Tesco Post Office VS Source: Lansons Communications / Opinium Research Base: All Respondents (3042)
  • 11. Traditional providers vs new providers Source: Lansons Communications / Opinium Research Base: All Respondents (3042) Traditional New Lot to prove 19% 26% Lot to gain 9% 31% Innovative 6% 31% Value for money 6% 28% Questionable past 25% 8% Care about customers 12% 16% Know what they are doing 16% 11% Trustworthy 12% 11%
  • 12. The power of social responsibility? Organisations most confident of taking out a product with 1 st Nationwide 2 nd HSBC 3 rd Barclays 4 th co-op 4 th Lloyds 4 th Santander Source: Lansons Communications / Opinium Research Base: All Respondents (3042)
  • 13. What would you like to happen? Source: Lansons Communications / Opinium Research Base: All Respondents (3042) 30% Proof of contribution to society 42% More competitive products 43% Understanding of ordinary people from industry leaders 49% Proof that customers come first 52% Tougher regulations 58% Better customer service

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