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Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
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Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference

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Crises will happen. But it is how a company responds to that crisis and, crucially, how it communicates during that time that will determine the true impact on a company’s longer-term reputation. Ben …

Crises will happen. But it is how a company responds to that crisis and, crucially, how it communicates during that time that will determine the true impact on a company’s longer-term reputation. Ben Overlander from crisis and reputations management experts Regester Larkin will discuss some of the top-line principles of best practice crisis communications.

Published in: Business, Economy & Finance
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  1. www.regesterlarkin.comBest practice crisiscommunication for Communicateconference13th June 2013Protecting your reputationin a crisis
  2. What do we mean by crisis?Incident? Emergency?Issue?Event?“An inherently abnormal, unstable and complex situationthat represents a threat to the strategic objectives,reputation or existence of an organisation.” PAS 200
  3. Effective Crisis Communication:It’s about substance not spin!3“You are what you do,not what you say youlldo.”C.J Jung
  4. Managing a future crisis starts today• Leadership, structure, people, right culture must be in place• Ensure there’s credit in the reputation bank…• ….and people prepared to bat for you• Practice makes better!
  5. Crisis Communications: What to say?5Tell it allTell it fastTell it truthfullyA crisis cannot be outsourced
  6. Crisis Communications: Who to say it to?• Good crisis management requires ‘outside-in’ thinkingo Who are your stakeholders?o What are they concerned about? What is on their agenda?o What do they want to see and hear?• Crises are not managed in a vacuumo Understand the cultural, social and political environment for you.
  7. Crisis Communications: How to say it?• Communicate widely: The media is a conduit, not an audience. Use thechannels your most important stakeholders use• Communicate early: Set the tone from the beginning - own the story andshow you are in control• Communicate often: Ensure stakeholders know they can rely on gettingup-to-date, honest information from you• Communicate intelligently: Think ahead – understand how the storycould develop and make sure you are prepared for it• Communicate sensitively: Style and tone matter. So does the personsaying them.7
  8. Next steps8> For further information please contact:> Ben Overlander> Associate Director> Regester Larkin> T: +44 20 3179 6000> E: boverlander@regesterlakin.com> www.regesterlarkin.com

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