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Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference
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Ben Overlander Regester Larkin - Reputation in Oil, Gas and Mining conference

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Crises will happen. But it is how a company responds to that crisis and, crucially, how it communicates during that time that will determine the true impact on a company’s longer-term reputation. Ben …

Crises will happen. But it is how a company responds to that crisis and, crucially, how it communicates during that time that will determine the true impact on a company’s longer-term reputation. Ben Overlander from crisis and reputations management experts Regester Larkin will discuss some of the top-line principles of best practice crisis communications.

Published in: Business, Economy & Finance
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  • 1. www.regesterlarkin.comBest practice crisiscommunication for Communicateconference13th June 2013Protecting your reputationin a crisis
  • 2. What do we mean by crisis?Incident? Emergency?Issue?Event?“An inherently abnormal, unstable and complex situationthat represents a threat to the strategic objectives,reputation or existence of an organisation.” PAS 200
  • 3. Effective Crisis Communication:It’s about substance not spin!3“You are what you do,not what you say youlldo.”C.J Jung
  • 4. Managing a future crisis starts today• Leadership, structure, people, right culture must be in place• Ensure there’s credit in the reputation bank…• ….and people prepared to bat for you• Practice makes better!
  • 5. Crisis Communications: What to say?5Tell it allTell it fastTell it truthfullyA crisis cannot be outsourced
  • 6. Crisis Communications: Who to say it to?• Good crisis management requires ‘outside-in’ thinkingo Who are your stakeholders?o What are they concerned about? What is on their agenda?o What do they want to see and hear?• Crises are not managed in a vacuumo Understand the cultural, social and political environment for you.
  • 7. Crisis Communications: How to say it?• Communicate widely: The media is a conduit, not an audience. Use thechannels your most important stakeholders use• Communicate early: Set the tone from the beginning - own the story andshow you are in control• Communicate often: Ensure stakeholders know they can rely on gettingup-to-date, honest information from you• Communicate intelligently: Think ahead – understand how the storycould develop and make sure you are prepared for it• Communicate sensitively: Style and tone matter. So does the personsaying them.7
  • 8. Next steps8> For further information please contact:> Ben Overlander> Associate Director> Regester Larkin> T: +44 20 3179 6000> E: boverlander@regesterlakin.com> www.regesterlarkin.com

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