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Communicate magazine - Peter Granat

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Social Media in a Corporate Context, Manchester - Peter Granat, Cision

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Transcript of "Communicate magazine - Peter Granat"

  1. 1. Tweet-up and be counted: achieving real social media ROI Peter Granat CEO, Cision Europe #cisionuk
  2. 2. #cisionuk
  3. 3. Not enough metrics? Too many! #cisionuk
  4. 4. #cisionuk
  5. 5. ? #cisionuk
  6. 6. 6 #cisionuk
  7. 7. 7 #cisionuk
  8. 8. 8 #cisionuk
  9. 9. 9 #cisionuk
  10. 10. 10
  11. 11. 11 #cisionuk
  12. 12. 12 Starting small.... #cisionuk
  13. 13. 13 #cisionuk
  14. 14. iPad shipping in Europe 14
  15. 15. 15 Client services - often the easiest place to start is the “social phone” #cisionuk
  16. 16. CISION.com CisionPointblog.cision.com THE WEB #cisionuk
  17. 17. CISION.com CisionPointblog.cision.com PAID WEB MARKETING #cisionuk
  18. 18. 0 500 1000 1500 2000 2500 0 20 40 60 80 100 01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010 PageviewsandEntrances GoalConversions GoalConversions UniquePageviews Entrances #cisionuk
  19. 19. #cisionuk
  20. 20. #cisionuk
  21. 21. #cisionuk
  22. 22. 22 #cisionuk
  23. 23. #cisionuk
  24. 24. #cisionuk
  25. 25. 25 Going large.... #cisionuk
  26. 26. #cisionuk
  27. 27. 27 #cisionuk
  28. 28. 28 Like other comms, SM programs are built on strong creative and integration #cisionuk
  29. 29. #cisionuk
  30. 30. When your marketing is revenue- generating you’re on to a good thing #cisionuk
  31. 31. 31 Integration can happen whether you drive it or not – so plan for it #cisionuk
  32. 32. 32 #cisionuk Cision Social Journalism Study September 2010 N = 279
  33. 33. 33 #cisionuk Cision Social Journalism Study September 2010 N = 279
  34. 34. 34 #cisionuk Cision Social Journalism Study September 2010 N = 279
  35. 35. Cision Impact Scores Response of sales to increases in Publicity. #cisionuk
  36. 36. 36 #cisionuk
  37. 37. #cisionuk
  38. 38. 38 And there’s more.... #cisionuk
  39. 39. #cisionuk
  40. 40. #cisionuk
  41. 41. #cisionuk
  42. 42. FIVE TAKE-AWAYS #cisionuk
  43. 43. 43 1. Starts with knowing the business objectives 2. Build communications objectives around them 3. Use social media metrics as KPIs not ROI 4. Start small – easy wins– to build a business case 5. Integrate with other marketing and business activities where possible Five rules for achieving social media ROI #cisionuk
  44. 44. THANK YOU Peter Granat CEO, Cision Europe peter.granat@cision.com #cisionuk
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