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Communicate magazine - Peter Granat

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Social Media in a Corporate Context, Manchester - Peter Granat, Cision

Social Media in a Corporate Context, Manchester - Peter Granat, Cision

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    Communicate magazine - Peter Granat Communicate magazine - Peter Granat Presentation Transcript

    • Tweet-up and be counted: achieving real social media ROI Peter Granat CEO, Cision Europe #cisionuk
    • #cisionuk
    • Not enough metrics? Too many! #cisionuk
    • #cisionuk
    • ? #cisionuk
    • 6 #cisionuk
    • 7 #cisionuk
    • 8 #cisionuk
    • 9 #cisionuk
    • 10
    • 11 #cisionuk
    • Starting small.... 12 #cisionuk
    • 13 #cisionuk
    • iPad shipping in Europe 14
    • Client services - often the easiest place to start is the “social phone” 15 #cisionuk
    • THE WEB blog.cision.com CISION.com CisionPoint #cisionuk
    • PAID WEB MARKETING blog.cision.com CISION.com CisionPoint #cisionuk
    • 100 2500 80 2000 Pageviews and Entrances Goal Conversions 60 1500 40 1000 20 500 0 0 01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010 Goal Conversions Unique Pageviews Entrances #cisionuk
    • #cisionuk
    • #cisionuk
    • #cisionuk
    • 22 #cisionuk
    • #cisionuk
    • #cisionuk
    • Going large.... 25 #cisionuk
    • #cisionuk
    • 27 #cisionuk
    • Like other comms, SM programs are built on strong creative and integration 28 #cisionuk
    • #cisionuk
    • When your marketing is revenue- generating you’re on to a good thing #cisionuk
    • Integration can happen whether you drive it or not – so plan for it 31 #cisionuk
    • Cision Social Journalism Study September 2010 N = 279 32 #cisionuk
    • Cision Social Journalism Study September 2010 N = 279 33 #cisionuk
    • Cision Social Journalism Study September 2010 N = 279 34 #cisionuk
    • Response of sales to increases in Publicity. Cision Impact Scores #cisionuk
    • 36 #cisionuk
    • #cisionuk
    • And there’s more.... 38 #cisionuk
    • #cisionuk
    • #cisionuk
    • #cisionuk
    • FIVE TAKE-AWAYS #cisionuk
    • Five rules for achieving social media ROI 1. Starts with knowing the business objectives 2. Build communications objectives around them 3. Use social media metrics as KPIs not ROI 4. Start small – easy wins– to build a business case 5. Integrate with other marketing and business activities where possible 43 #cisionuk
    • THANK YOU Peter Granat CEO, Cision Europe peter.granat@cision.com #cisionuk