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Communicate magazine - Peter Granat

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Social Media in a Corporate Context, Manchester - Peter Granat, Cision

Social Media in a Corporate Context, Manchester - Peter Granat, Cision

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  • 1. Tweet-up and be counted: achieving real social media ROI Peter Granat CEO, Cision Europe #cisionuk
  • 2. #cisionuk
  • 3. Not enough metrics? Too many! #cisionuk
  • 4. #cisionuk
  • 5. ? #cisionuk
  • 6. 6 #cisionuk
  • 7. 7 #cisionuk
  • 8. 8 #cisionuk
  • 9. 9 #cisionuk
  • 10. 10
  • 11. 11 #cisionuk
  • 12. 12 Starting small.... #cisionuk
  • 13. 13 #cisionuk
  • 14. iPad shipping in Europe 14
  • 15. 15 Client services - often the easiest place to start is the “social phone” #cisionuk
  • 16. CISION.com CisionPointblog.cision.com THE WEB #cisionuk
  • 17. CISION.com CisionPointblog.cision.com PAID WEB MARKETING #cisionuk
  • 18. 0 500 1000 1500 2000 2500 0 20 40 60 80 100 01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010 PageviewsandEntrances GoalConversions GoalConversions UniquePageviews Entrances #cisionuk
  • 19. #cisionuk
  • 20. #cisionuk
  • 21. #cisionuk
  • 22. 22 #cisionuk
  • 23. #cisionuk
  • 24. #cisionuk
  • 25. 25 Going large.... #cisionuk
  • 26. #cisionuk
  • 27. 27 #cisionuk
  • 28. 28 Like other comms, SM programs are built on strong creative and integration #cisionuk
  • 29. #cisionuk
  • 30. When your marketing is revenue- generating you’re on to a good thing #cisionuk
  • 31. 31 Integration can happen whether you drive it or not – so plan for it #cisionuk
  • 32. 32 #cisionuk Cision Social Journalism Study September 2010 N = 279
  • 33. 33 #cisionuk Cision Social Journalism Study September 2010 N = 279
  • 34. 34 #cisionuk Cision Social Journalism Study September 2010 N = 279
  • 35. Cision Impact Scores Response of sales to increases in Publicity. #cisionuk
  • 36. 36 #cisionuk
  • 37. #cisionuk
  • 38. 38 And there’s more.... #cisionuk
  • 39. #cisionuk
  • 40. #cisionuk
  • 41. #cisionuk
  • 42. FIVE TAKE-AWAYS #cisionuk
  • 43. 43 1. Starts with knowing the business objectives 2. Build communications objectives around them 3. Use social media metrics as KPIs not ROI 4. Start small – easy wins– to build a business case 5. Integrate with other marketing and business activities where possible Five rules for achieving social media ROI #cisionuk
  • 44. THANK YOU Peter Granat CEO, Cision Europe peter.granat@cision.com #cisionuk

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