Communicate magazine - Peter Granat

Tweet-up and be counted: achieving real social media ROI Peter Granat CEO, Cision Europe #cisionuk

#cisionuk

Not enough metrics? Too many! #cisionuk

#cisionuk

? #cisionuk

6 #cisionuk

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Starting small.... 12 #cisionuk

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iPad shipping in Europe 14

Client services - often the easiest place to start is the “social phone” 15 #cisionuk

THE WEB blog.cision.com CISION.com CisionPoint #cisionuk

PAID WEB MARKETING blog.cision.com CISION.com CisionPoint #cisionuk

100 2500 80 2000 Pageviews and Entrances Goal Conversions 60 1500 40 1000 20 500 0 0 01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010 Goal Conversions Unique Pageviews Entrances #cisionuk

#cisionuk

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Going large.... 25 #cisionuk

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27 #cisionuk

Like other comms, SM programs are built on strong creative and integration 28 #cisionuk

#cisionuk

When your marketing is revenue- generating you’re on to a good thing #cisionuk

Integration can happen whether you drive it or not – so plan for it 31 #cisionuk

Cision Social Journalism Study September 2010 N = 279 32 #cisionuk

Response of sales to increases in Publicity. Cision Impact Scores #cisionuk

36 #cisionuk

#cisionuk

And there’s more.... 38 #cisionuk

#cisionuk

FIVE TAKE-AWAYS #cisionuk

Five rules for achieving social media ROI 1. Starts with knowing the business objectives 2. Build communications objectives around them 3. Use social media metrics as KPIs not ROI 4. Start small – easy wins– to build a business case 5. Integrate with other marketing and business activities where possible 43 #cisionuk

THANK YOU Peter Granat CEO, Cision Europe peter.granat@cision.com #cisionuk

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Communicate magazine - Peter Granat

by Felicity Stewart on Oct 26, 2010

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Communicate magazine - Peter Granat — Presentation Transcript