Great brandsGreat talentGreat margin
“If this business weresplit up, I would giveyou the land, bricksand mortar, and Iwould take thebrands and trademarks, and ...
“If this business were        “If this businesssplit up, I would give        were split up, Iyou the land, bricks         ...
Reputation management
BRANDReputation management
BRANDReputation management          V        TALENT
170%Gallup
Gallup            70%         Market Leader
Gallup68%Journal of Applied Psychology   Market Leader
+50%                                -50%Gallup                          Corporate Leadership CouncilJournal of Applied Psy...
30%Gallup of CEOs PriceWaterhouse Coopers   Corporate Leadership CouncilJournal of Applied Psychology      Market Leader
30%of CEOs PriceWaterhouse Coopers   Corporate Leadership CouncilNo.1 3rdJournal of Applied Psychology                    ...
30%of CEOs PriceWaterhouse Coopers   Corporate Leadership CouncilNo.1 3rdBoston Consulting Group                 Most impo...
Product/30%                                        Comms                                                       Service    ...
What do you want to achieve?    Improved talent   Improved operational   Superior customer      acquisition        effecti...
Siloedorganisations   =   Siloed service                      providers
BRAND        TALENT
BRAND    TALENT
ConfidenceCompetenceConnection
Who is askingthese questions?
ASK What is the talent dimension to whatyou are working on?
THINK  What additionalbenefit or value could    be created?
CONNECTCross the chasm.
Whatever your brand transformationobjective… engaged talent matters                         Operations             Product...
It’s both / and … not either / or         Customers                              +140%               +70%                 ...
BRAND +TALENT
Thank you!
Brand pie presentation_transform_conference
Brand pie presentation_transform_conference
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Brand pie presentation_transform_conference

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Great brands, great talent, great margin

Emerging practice from leading organisations suggests that brand and talent are two sides of the same coin, requiring much closer integration in how they are managed and activated both internally and externally. BrandPie's Kevin Keohane offers insight into how going beyond traditional "brand engagement" can help create both bonded employees and bonded customers to drive commercial success.

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Brand pie presentation_transform_conference

  1. 1. Great brandsGreat talentGreat margin
  2. 2. “If this business weresplit up, I would giveyou the land, bricksand mortar, and Iwould take thebrands and trademarks, and I wouldfare better than you.”John Stuart, CEO,Quaker Oats Co, 1922 - 1953
  3. 3. “If this business were “If this businesssplit up, I would give were split up, Iyou the land, bricks would give you theand mortar, and I land, bricks, mortar,would take the brands and people,brands and trade and I would faremarks, and I would better than you.”fare better than you.”John Stuart, CEO,Quaker Oats Co, 1922 - 1953
  4. 4. Reputation management
  5. 5. BRANDReputation management
  6. 6. BRANDReputation management V TALENT
  7. 7. 170%Gallup
  8. 8. Gallup 70% Market Leader
  9. 9. Gallup68%Journal of Applied Psychology Market Leader
  10. 10. +50% -50%Gallup Corporate Leadership CouncilJournal of Applied Psychology Market Leader
  11. 11. 30%Gallup of CEOs PriceWaterhouse Coopers Corporate Leadership CouncilJournal of Applied Psychology Market Leader
  12. 12. 30%of CEOs PriceWaterhouse Coopers Corporate Leadership CouncilNo.1 3rdJournal of Applied Psychology Most important Economist Intelligence Unit
  13. 13. 30%of CEOs PriceWaterhouse Coopers Corporate Leadership CouncilNo.1 3rdBoston Consulting Group Most important Economist Intelligence Unit
  14. 14. Product/30% Comms Service 3D Peopleof CEOs PriceWaterhouse CoopersNo.1 3rdBoston Consulting Group Most important Economist Intelligence Unit
  15. 15. What do you want to achieve? Improved talent Improved operational Superior customer acquisition effectiveness experience Employer Employee Brand branding engagement engagement improving gross margin
  16. 16. Siloedorganisations = Siloed service providers
  17. 17. BRAND TALENT
  18. 18. BRAND TALENT
  19. 19. ConfidenceCompetenceConnection
  20. 20. Who is askingthese questions?
  21. 21. ASK What is the talent dimension to whatyou are working on?
  22. 22. THINK What additionalbenefit or value could be created?
  23. 23. CONNECTCross the chasm.
  24. 24. Whatever your brand transformationobjective… engaged talent matters Operations Product / Relationships Service
  25. 25. It’s both / and … not either / or Customers +140% +70% +70% Employees
  26. 26. BRAND +TALENT
  27. 27. Thank you!

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