Social Media fundamentals

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This presentation shares fundamental principles that help you to successfully use any form of social media. Rather than a social media 101, it's about understanding how social media is different from traditional media.

Published in: Social Media, Business
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Social Media fundamentals

  1. 1. 10fundamentalsof social media James Howe @communic8nhowe
  2. 2. Social media is not justto wish friends happybirthday. It is a place ofbusiness—your careerdepends on it.Columbia ProfessorSree Sreenivasan communicateandhowe.com @communic8nhowe
  3. 3. communicateandhowe.com @communic8nhowe
  4. 4. #1 Your personal use informs your professional use communicateandhowe.com @communic8nhowe
  5. 5. #2 Be online who you are in real life But remember: Do you want your mother to see it in the news? @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  6. 6. #3 Social media is about buildingrelationships @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  7. 7. #4 Social media is about building community @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  8. 8. #5 Social media is a behaviour @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  9. 9. #6 There’s a difference between having an account & using it @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  10. 10. #7 There are no quick wins. It’s all about the long game. @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  11. 11. #8 Where do I find the time? @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  12. 12. #9 Choose which social media fits best with you & your organization @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  13. 13. #10 Good content adds value @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  14. 14. Bonus Be generous: Share. Reply. Comment. @communic8nhowe #socbizWR communicateandhowe.com @communic8nhowe
  15. 15. Where can you learn more?James Howecommunicateandhowe.com @communic8nhowejames@communicateandhowe.com 519-589-9597 communicateandhowe.com @communic8nhowe

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