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Communications Planning:The Communications    Toolbox
Who isJamesHowe?
How toChoose
Factors                  in choosing your tools• Be realistic about what you can do• Speed, ease and control of distributi...
Whatworks   best    (most of the time)
The Top 10• News releases &    •   e-newsletters  media coverage     •   Blogs• Mail/e-mail        •   Special Events• New...
Overview of theToolbox
Print Materials     • brochures/pamphlets                 • posters
• newsletters
• annual report
OnlineCommunications
Communications   Strategy    Online Strategy                Website     Social     Media     Strategy
• website
• e-mail• e-newsletters & e-promotions
• social media  o   blogs
• social media  o   Facebook
• social media  o   Twitter
• social media  o   Youtube/Vime  o
Media relations    • news releases / media coverage• one-on-one interviews with the media       • meeting with editorial b...
• letters to the editor /opinion columns
Public Service Announcements -             PSAs         • cable television and radio                          may accept  ...
Community       Relations        • public speaking            o    speaker’s bureau
Community              Relations      • direct mail / admail         • public meetings • educational opportunities        ...
Organization/Corporate              Communications                    • spokesperson                        • speeches    ...
InternalCommunications               • meetings   • newsletters (internal)                  • e-mail• bulletin board messa...
Governmen   t Relations  • regular contact with key officials       • add government officials /          offices to your ...
PaidAdvertising               • print              • radio          • television            • outdoor         • transit ad...
Where can you                learn more?James HoweBlog: communicateandhowe.comTwitter: @communic8nhoweFacebook: facebook.c...
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The communications toolbox

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This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.

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Transcript of "The communications toolbox"

  1. 1. Communications Planning:The Communications Toolbox
  2. 2. Who isJamesHowe?
  3. 3. How toChoose
  4. 4. Factors in choosing your tools• Be realistic about what you can do• Speed, ease and control of distribution• Complexity of the message & degree of control• Set priorities based on how you can get the best bang for your buck• Be open to new tools in the future that are consistent with your plan/strategy
  5. 5. Whatworks best (most of the time)
  6. 6. The Top 10• News releases & • e-newsletters media coverage • Blogs• Mail/e-mail • Special Events• Newsletters • Annual Report• Website • Social Media –• Speaker’s Bureau Facebook & Twitter
  7. 7. Overview of theToolbox
  8. 8. Print Materials • brochures/pamphlets • posters
  9. 9. • newsletters
  10. 10. • annual report
  11. 11. OnlineCommunications
  12. 12. Communications Strategy Online Strategy Website Social Media Strategy
  13. 13. • website
  14. 14. • e-mail• e-newsletters & e-promotions
  15. 15. • social media o blogs
  16. 16. • social media o Facebook
  17. 17. • social media o Twitter
  18. 18. • social media o Youtube/Vime o
  19. 19. Media relations • news releases / media coverage• one-on-one interviews with the media • meeting with editorial boards • issue spokesperson • news conferences • talk shows
  20. 20. • letters to the editor /opinion columns
  21. 21. Public Service Announcements - PSAs • cable television and radio may accept community PSAs
  22. 22. Community Relations • public speaking o speaker’s bureau
  23. 23. Community Relations • direct mail / admail • public meetings • educational opportunities • mall displays
  24. 24. Organization/Corporate Communications • spokesperson • speeches • special events • displays • trade shows • special client-group meetings • annual and other reports • annual meetings
  25. 25. InternalCommunications • meetings • newsletters (internal) • e-mail• bulletin board messages• employee special events
  26. 26. Governmen t Relations • regular contact with key officials • add government officials / offices to your mailing list • briefings/briefing documents
  27. 27. PaidAdvertising • print • radio • television • outdoor • transit ads • pay per click • website banners
  28. 28. Where can you learn more?James HoweBlog: communicateandhowe.comTwitter: @communic8nhoweFacebook: facebook.com/communicateandhoweLinkedIn: linkedin.com/company/communicate-&-howe-e-news: subscribe - communicateandhowe.comjames@communicateandhowe.com519-589-9597
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