The communications toolbox
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The communications toolbox

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This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.

This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.

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The communications toolbox The communications toolbox Presentation Transcript

  • Communications Planning:The Communications Toolbox
  • Who isJamesHowe?
  • How toChoose
  • Factors in choosing your tools• Be realistic about what you can do• Speed, ease and control of distribution• Complexity of the message & degree of control• Set priorities based on how you can get the best bang for your buck• Be open to new tools in the future that are consistent with your plan/strategy
  • Whatworks best (most of the time)
  • The Top 10• News releases & • e-newsletters media coverage • Blogs• Mail/e-mail • Special Events• Newsletters • Annual Report• Website • Social Media –• Speaker’s Bureau Facebook & Twitter
  • Overview of theToolbox
  • Print Materials • brochures/pamphlets • posters
  • • newsletters
  • • annual report
  • OnlineCommunications
  • Communications Strategy Online Strategy Website Social Media Strategy
  • • website
  • • e-mail• e-newsletters & e-promotions
  • • social media o blogs
  • • social media o Facebook
  • • social media o Twitter
  • • social media o Youtube/Vime o
  • Media relations • news releases / media coverage• one-on-one interviews with the media • meeting with editorial boards • issue spokesperson • news conferences • talk shows
  • • letters to the editor /opinion columns
  • Public Service Announcements - PSAs • cable television and radio may accept community PSAs
  • Community Relations • public speaking o speaker’s bureau
  • Community Relations • direct mail / admail • public meetings • educational opportunities • mall displays
  • Organization/Corporate Communications • spokesperson • speeches • special events • displays • trade shows • special client-group meetings • annual and other reports • annual meetings
  • InternalCommunications • meetings • newsletters (internal) • e-mail• bulletin board messages• employee special events
  • Governmen t Relations • regular contact with key officials • add government officials / offices to your mailing list • briefings/briefing documents
  • PaidAdvertising • print • radio • television • outdoor • transit ads • pay per click • website banners
  • Where can you learn more?James HoweBlog: communicateandhowe.comTwitter: @communic8nhoweFacebook: facebook.com/communicateandhoweLinkedIn: linkedin.com/company/communicate-&-howe-e-news: subscribe - communicateandhowe.comjames@communicateandhowe.com519-589-9597