The best mobile broadbandexperience.Mobile broadbandexperienceforpeopleandthings
We are strongly positioned in the region and we have been working through each of our portfolios with our customer. From trials across on Small Cells in Nz to Managed services, we are pushing hard to lead innovation in the market place.
These are the tends that we see emerging with our global experience, mobile data growth is something that we talked about but what’s interesting is that operators need to get their strategies correct to manage the declining revenue despite of the growth. From our perspective, each of these is part of what we believe drives what’s next in mobile broadband. From Big Data Analytics to predictive operations, self aware networks are here
Mobile datais explosive – wehearthateverywherewegoandsomewhatthethemefrom all vendors. Wewould still liketoseewhatwebelievedrivesthisgrwithUltra high definitionscreens Demand for mobile broadband is closely related to the evolution of device and screen technologies, one of the fastest evolving areas in the Information and Communication Technology (ICT) industry.Video everywhere Enabled by these powerful new devices, the app ecosystem continues to fuel demand for mobile data by continuously inventing new categories of applications that test the limits of the network.And by 2020, people might demand mobile networks that allow them to broadcast live video feeds from their glasses to thousands of other users in real time.Digital universe growths exponentially Ubiquitous integrated cameras with high resolution and frame rate are producing Exabytes of digital content to be distributed via networks.Everything from and on the cloud Many of the apps will be cloud based or rely on content stored in the cloud. IDC estimates in their digital universe study that by 2020 30% of all digital information will be stored in the cloud – and thus be accessed through networks.Billions of connected objects and internet of things
Based on the trends, we have formed a 2020 vision. - “Mobile networks will be required to deliver one Gigabyte of personalized data per user per day profitably.” - This essentially enables us to keep our strategy focused on what matters for our customer. 1GB per day equates to a 60-fold increase, or roughly a doubling of traffic every 18 months, vs the average 500MB/user/month seen in some mature market mobile networks today. Of course users will also expect mobile broadband to remain affordable. What are the vital capabilities and technologies we need to explore and develop in the next decade to realize this vision?Support 1000x capacity – Reduce latency to milliseconds - An increasing number of real-time apps will test the performance of the networks and latency will drive user experienceTeach networks to be self aware - reduce the network TCO per Gigabyte of traffic. And this drives the requirements for automation and intelligence Reinvent Telcos for cloud - To further reduce costs per GB and add agility, we need to maximize theutilization of all network resources through sharing in all dimensions. Flatten total energy consumption - To achieve the lowest production cost level per gigabyte, we also must find ways to increase the energy efficiency of networks.
TODAY I WILL FOCUS ON TWO KEY AREAS OF THE SIX IN FOR THE INTEREST OF THE ATTENDEES HERE AND THE TIME LIMITATION, ONE IS SPECTRUM AND THE OTHER IS TELCO OVER CLOUD. 1000x capacity is key to our 1GB per user per day and we split that into three distinct areas – Efficiency – HSPA is not going anywhere for now even though LTE uptake is high hence we need to ensure we push the networks to their limits Spectrum - Utilize all spectrum between 700 - 3600 MHz for LTE macros Density - Add outdoor& indoor small cells for more coverage and capacity Apart from that we have conducted the first live trial of Authorized Shared Access in Finland, this has been a milestone for us as we believe the future requires such usage of spectrum to be dynamic and allow improved customer experience.
A view of what we have seen in some of our networks with LTE, HSPA across the world and the data volume growth will continue . On the right you see our forecasts that are in line with many of the industry reports and drives what our 2020vision says.
Carrier Aggregation is what will move us to better utilisation – we have had some tremendous success with TDD/FDD here in Australia Additional spectrum by driving efficiency with refarming, etcWe see the need to maximise Spectrum Harmonisation for global economies of scale and international roaming capabilities. Where exclusive use may not be possible, we see ASA as a valuable additional tool for spectrum optimization. ASA access models can open up scarcely used spectrum that is primarily allocated to other services (e.g. 2.3GHz) while maintaining predictable Quality of Service. This has been proved in a recent trial in Finland
Let’s take a look into the motivations for telco cloud. We talk about 4 aspects here: - Data growth- Cost reduction- Agility- User experience I guess we are all aware of the drivers for overall data growth, like HD video, new devices and new services. However the real challenge arises from the fact that in many cases the growth is highly unpredictable and very instantaneous. To be able provide roughly for 1$/GB, we see the need to continuously reduce the TCO/GB towards 2020. However, it is not just about flexibility (or elasticity) and cost reduction, it also about innovation and topline growth. We are essentially being driven to a software model and we need to deliver the right quality. And last but not least it is also about user experience. Network and service experience is one of the major retention drivers for mobile broadband user.
NSN has been pushing ahead on Telco Cloud and we are working on innovation around this with key operators across the world. We have the first cloud EPD demo last year along with a public demo of running Voice over LTE over cloud.
Wespentthe last 15 min talkingaboutour 2020 viison but wedontstopat 2020.
NSN is focus on what’s next for the networks, we are chairing the 5GPPP forum on 5G and we have also been leading the hetnets stream at METIS5G ties in as to what our 2020 vision and we are already discussing opportunities of research with some of our global customers.