Juniper's Richard Bayliss
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Juniper's Richard Bayliss

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CommsDay Summit 2013

CommsDay Summit 2013

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  • Premium TV is filling the void of ‘middle ground of cinema’, Talent (writers, directors, actors) drifting from Hollywood to cable.The line between cinema and television are blurring - It's not about the method of delivery, it's about the creation of the experience or content.
  • ABC Big Ideas,David Petrarca: The Ingredients of Successful TVhttp://www.abc.net.au/tv/bigideas/stories/2013/03/25/3719960.htm
  • On 8-Apr-2013:Australian Population (22,984,189): http://www.abs.gov.au/ausstats/abs@.nsf/0/1647509ef7e25faaca2568a900154b63?opendocumentWorld Population (7,077,426,332): http://www.census.gov/main/www/popclock.htmlMPAA, Theatrical Market Statistics 2012. http://www.mpaa.org/Resources/3037b7a4-58a2-4109-8012-58fca3abdf1b.pdf“Global box office for all films released in each country around the world reached $34.7 billion in 2012, up 6% over 2011’s total“Australia represented $1.2B of $34.7B or approx 3.5%. Australia is only ~0.2% from it’s peak.Torrent Freak: https://torrentfreak.com/game-of-thrones-most-pirated-tv-show-of-the-season-120608/
  • NETFLIX: P2P decreasing as a percentage of total traffic in markets where video streaming is available. EMEA OPERATOR - Instant increase in BW by 55Gbps ~10%Built on the cloud – complex peering relationships. Penetrating networks ‘like a virus’.Following HBO, Netflix is commissioning it’s own shows – ‘House of cards’UsingSpeed-test reports – designed to push service providers to improve the netflix experience.AMAZON STUDIOS:http://studios.amazon.comZombieland PR:http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1799926&highlight=
  • CAPEX growth without commensurate revenue growth is unlikely. For example, Telstra publicly state that target CAPEX is 14% of revenue.GOOGLE $3.2BFACEBOOK $1.6BAPPLE $10BSAMSUNG $20BAMAZON $3.8BTELSTRA* $3.8BNBN $1.4BNETFLIX $0.041BNote: Telstra FY ends Jun 30. Capex of 14.2% compares to Netflix 1.13% of revenue. (Capex at 14.2% of revenue would be 512M).NBN 2012 Capex 1309M taken from Joint Committee on the National Broadband Network submissions. (1H/517M, 2H/792M)
  • Flurry: 300,000 Apps on 1B devices.http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It
  • Universal Service Infrastructure, JunosV App EngineNFV Problem Statement – reduce complexity, power, spaceHow to deliver increasing scale into the future?On box scaling? – Service CardsAdjacent scaling – Elastic compute, memory, storageVirtualisation and Cloud Networking – x86 servers.How to stitch services from PFE to cloud? Cloud to Cloud?
  • Universal Service Infrastructure, JunosV App EngineNFV Problem Statement – reduce complexity, power, spaceHow to deliver increasing scale into the future?On box scaling? – Service CardsAdjacent scaling – Elastic compute, memory, storageVirtualisation and Cloud Networking – x86 servers.How to stitch services from PFE to cloud? Cloud to Cloud?
  • Universal Service Infrastructure, JunosV App EngineNFV Problem Statement – reduce complexity, power, spaceHow to deliver increasing scale into the future?On box scaling? – Service CardsAdjacent scaling – Elastic compute, memory, storageVirtualisation and Cloud Networking – x86 servers.How to stitch services from PFE to cloud? Cloud to Cloud?
  • Apple TV Survey
  • NOTE: Game of thrones season 3 premiered 31 March, and is ONLY available on the Australian iTunes.Matthew Inman from Oatmeal summarizes the state of play.Oatmeal Comic “I tried to watch game of thrones and this is what happened”http://theoatmeal.com/comics/game_of_thronesOatmeal Comic “I tried to watch game of thrones and this is what happened”(NZ version).http://theoatmeal.com/comics/game_of_thronesTakemymoneyhbo.com – 163K users in 48 hours.
  • SOLUTIONJunos Content Encore, Junos Content Navigator(Formerly: Media Flow Controller, Media Flow NavigatorNew AS-MLC router-integrated x86 blade deliversup to 40Gbps streaming capacity per slot, 6.4T content (8T total) storageNew Junos Content Navigator intelligently routes request to most optimal delivery engine to maximize performanceOut-of-the-box integration with 3 leadingmanaged video workflow solutions forfast and flexible deploymentCentralized management for managed video and transparent caching reduces operating expenses ADVANTAGESDominant performance (40Gps) and scaleSingle line card storage capacity can stream 80K moviesFlexible form factor – router integrated, appliance

Juniper's Richard Bayliss Juniper's Richard Bayliss Presentation Transcript

  • ENABLING THENEXT WAVE OFNETWORK BASEDINNOVATIONCommsday Sydney. April 2013Rich BaylissCHIEF ARCHITECT, EDGE, ADVANCED TECHNOLOGIES (WW) @rbbayliss CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • WHO ARE JUNIPER?Our StrategyInnovate to change the economicsand experience of networking CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • TELSTRA – MULTISERVICE EDGE MX-Series "With data on Telstras fixed network doubling approximately every 17 months we need a network that is scalable, resilient and integrated. The Juniper Edge Services Router assists Telstra to manage content delivery, is highly scalable and integrates our networks. Using this equipment in our network assists us to manage the ever increasing volumes of traffic on the Telstra network."
 Mike Wright, Executive Director, Networks and Access Technologies, TelstraSource: http://newsroom.juniper.net/press-releases/juniper-launches-world-s-most-powerful-edge-servic-nyse-jnpr-0940496 CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • OPTUS - NEXT-GEN CORE PTX5000 "We carefully chose a core platform to support the organizations growth aspiration. We selected Juniper Networks PTX Series Packet Transport Switch as it provides the density required to support our growth plans. The optimized nature of the PTX platform will also help us manage our cost base as we grow our network, while the power efficiency of the platform will help us support growth within a manageable power environment.”
 Karim Nejaim, Vice President, Converged Services Engineering, OptusSource: http://newsroom.juniper.net/press-releases/optus-to-build-next-generation-core-to-accommodate-nyse-jnpr-978768 CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • DRAGONSCONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • DRAGONS CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • WHAT DO DRAGONS HAVE TO DOWITH NETWORKS? CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • ‘THE GOLDEN AGE OFPREMIUM TELEVISION’ CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • THE LONG TAIL THE MIDDLE GROUND AGGREGATE REVENUE Voice SMS Data THE LONG TAIL Video SERVICES CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • TECHNOLOGY CONTINUES TOBREAK DOWN BARRIERS “The quality and the amount of digital effects per episode could never have been done 10 years ago [..] “You can say lets see would it would look like if these dragons move from from here to there and before that it would have cost you millions of dollars” David Petrarca – Director, Game of Thrones. Source: Big Ideas - The Ingredients Of Successful TV: David Petrarca – Perth Writers Festival CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • WHEN IS 10 X $10M NOT $100M? “Give me $100M and Ill make you ten 10M movies. I guarantee 3 or 4 of them will be great, and theyll make your money back. Why dont you do that?” „We cant do that because we have to feed the machine... we have to be able to build a ride out of that movie.‟ David Petrarca – Director, Game of Thrones. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • AUSTRALIAN STATISTICS Population Cinema Television 23M Aus 2012 Box Office 1.2B Aus 2012 Box Office 29% Households with PayTV0.3% Worldwide population 3.5% Ranked 9th Worldwide 10% Of WW GOT PiracySource: MPAA, ABS, Census.gov, DBCDE, Torrent Freak CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • FINDING THE RIGHT ANCHOR PEER or CACHE? COMPETE or PARTNER? CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • SO WHY ARE WE STUCKBUILDING BLOCKBUSTERS? 1010101010 1010101010 1010101010 1010101010 1010101010 Voice Video Data Mobility CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • OPERATING IN A CAPITALCONSTRAINED WORLD GOOGLE $3.2B FACEBOOK $1.6B APPLE $10B SAMSUNG $20B AMAZON $3.8B TELSTRA* $3.8B = $5B NBN $1.4B NETFLIX $0.041BSource: Asymco, Ovum, Juniper Estimates from 2012 Reports CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • HOW TO DEAL WITHUNCERTAINTY? 2% 2% 6% 19% Browser (31) 6% Games (50) Facebook (28) 8% 158 Entertainment (12) Minutes Utility (12) 8% Per Day Social Networking (9) News (3) 31% Productivity (3) 18% Other (9)Source: Flurry CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • ...WITH HIGH PERFORMANCE INTEROPERABILITY & INVESTMENT PROTECTION: Leverage existing assets with flexible architecture to seamless and rapidly support changing business needs REDUCE COMPLEXITY: Reduce man hours to deploy, configure and maintain, reduce end-to-end costs, simplify legacy architectures wherever possible SCALABILITY: Support new high bandwidth applications and business growth without platform re- architecture PERFORMANCE & RELIABILITY: optimized for highly virtualized workloads and mobility. Robustness to support mission critical environments CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • VIRTUALISE NETWORKFUNCTIONS NETWORK EDGE SERVICES LOAD CARRIER WAN CACHINGLEGACY APPROACH BALANCING GRADE NAT FIREWALL OPTIMIZATION TRAFFIC DETECTION/DPI & VIDEO LOAD  Point vertical solution vendors BALANCING Appliance IPS & IPSec AD INSERTION  Not scalable NETWORK Appliance Appliance ADRESSING DPI  Difficult to monetize Appliance Appliance  Expensive operations  No granular segmentation FIREWALL CONTENT  Single-tenant architecture Router Appliance MANAGEMENT Appliance  Complex management LOAD PARENTAL APP & SUB BALANCING CONTROL AWARENESS  Capital-intensive expansions Appliance Appliance Appliance CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • SOFTWARE DEFINEDNETWORKING NETWORK EDGE SERVICES LOAD CARRIER WAN CACHING TRAFFIC BALANCING GRADE NAT FIREWALL OPTIMIZATION & VIDEO DETECTION/DPI SERVICE CHAINING APPROACH Virtual Traffic/Subs Edge Load Network Security Content & criber Router Balancing Addressing Services Caching Detection CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • DECOUPLE SERVICES FROM THENETWORK On Box Remote Shelf On Cloud WHERE BEST TO SCALE SERVICE DEPLOYMENT? CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • EXAMPLE:VIRTUAL CPEVPN / Internet VIRTUAL CPE Virtual CPE Virtualization of CPE simplifies management and enables new services to be deployed quickly in an ‘as-a-service’ model without forklift upgrades. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • EXAMPLE:CLOUD NETWORKING CLOUD NETWORKING SP Datacenter An end-to-end approach to cloud services combining the QoS/traffic-engineering 3G/GSM LTE VPN within the network to deliver a seamless experience regardless of device or location. Enterprise Hosted Cloud CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • CONCLUSION The network platform is continuing to reshape our digital lives, behaviours and marketplaces. Fragmentation of users and services is inevitable. Innovation requires service flexibility and agility. Juniper has a clear framework for SDN with defined architectural principles and migration strategy. Let‟s Build The Best Together. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  • CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net