Juniper Networks' Richard Bayliss

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Juniper Networks' Richard Bayliss at CommsDay Melbourne Congress 2013

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Juniper Networks' Richard Bayliss

  1. 1. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net RISE OF THE MICRO-MULTINATIONALS CHIEF ARCHITECT, EDGE SOLUTIONS, WW SERVICE PROVIDER Rich Bayliss Commsday Melbourne. October 2013 @rbbayliss
  2. 2. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net WHO ARE JUNIPER? OUR FOUNDING VISION: Connect Everything. Empower Everyone.
  3. 3. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net TELSTRA – MULTISERVICE EDGE "With data on Telstra's fixed network doubling approximately every 17 months we need a network that is scalable, resilient and integrated. The Juniper Edge Services Router assists Telstra to manage content delivery, is highly scalable and integrates our networks. Using this equipment in our network assists us to manage the ever increasing volumes of traffic on the Telstra network." Mike Wright, Executive Director, Networks and Access Technologies, Telstra MX-Series Source: http://newsroom.juniper.net/press-releases/juniper-launches-world-s-most-powerful-edge-servic-nyse-jnpr-0940496
  4. 4. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net OPTUS - NEXT-GEN CORE "We carefully chose a core platform to support the organization's growth aspiration. We selected Juniper Networks PTX Series Packet Transport Switch as it provides the density required to support our growth plans. The optimized nature of the PTX platform will also help us manage our cost base as we grow our network, while the power efficiency of the platform will help us support growth within a manageable power environment.” Karim Nejaim, Vice President, Converged Services Engineering, Optus Source: http://newsroom.juniper.net/press-releases/optus-to-build-next-generation-core-to-accommodate-nyse-jnpr-978768 PTX5000
  5. 5. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net MACQUARIE TELECOM "Australia’s National Broadband Network will bring unprecedented high-speed broadband access to premises across the country. Having enjoyed years of stable network operations with Junos operating system running on a previous generation of Juniper Networks solutions, we are very confident that the MX960 3D Universal Edge Routers will future proof our network and support increased bandwidth demands and the roll-out of new services for years to come." Chris Greig, Group Executive, Telco Business, Macquarie Telecom MX-Series Source: https://www.juniper.net/au/en/company/press-center/press-releases/2013/pr_2013_07_18-08_30.html
  6. 6. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net REPORT CARD: AUSTRALIA Connect Everything. Empower Everyone.
  7. 7. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net CONNECTING BROADBAND TO INNOVATION & PRODUCTIVITY Empowerment through increased employment opportunities and productivity improvements. The ‘Digital Economy’ IS the actual economy. Megatrends reinforce the critical nature of telecommunications which is now seen as a right. Internet of Things driving huge increases in network demands including transaction rates and latency
  8. 8. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net ARE WE STUCK BUILDING BLOCKBUSTERS? AGGREGATE REVENUE SERVICES THE MIDDLE GROUND Voice SMS Data Video THE FAR END DRAGONS BLOCK BUSTERS ? Dragons Explained: http://forums.juniper.net/t5/Your-Business-Edge/Make-Your-Strategy-Team-Watch-Game-of-Thrones/ba-p/188121
  9. 9. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net THE NEXT KILLER APP
  10. 10. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net STEVE JOBS – DESKTOP PUBLISHING
  11. 11. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net JIM HENSON – CHILDHOOD DEVELOPMENT
  12. 12. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net JACK DORSEY INSTANT COMMUNICATIONS
  13. 13. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net ROBERT RODRIGUEZ – FILM PRODUCTION
  14. 14. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net LIMITS BRING FREEDOM “You’re gonna come up with problems every day on your set. You can get rid of the problem one of two ways – you can do it creatively or you can wash it away with the money hose. You got no money, you got no hose” Robert Rodriguez, 10 minute film school.
  15. 15. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net MICRO-MULTINATIONAL DEFINED Sales IT Marketing Finance Micro-multinationals are small companies with a presence in multiple countries with a ‘Mariachi- lead’ comparative-advantage.
  16. 16. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net IF IT’S SO EASY…
  17. 17. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net ACTUALLY…
  18. 18. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net TECHNOLOGY BRINGS MMN TO THE GARAGE
  19. 19. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net BUSINESS CASE Establish $0 Sole Trader w/ ABN $50 Brand/Logo Start Up 30D 30 Days To Establish $3K Makerbo Replicator 2 Ongoing PM $109 Filament & Website $361 Shipping 50 Objects 50 Objects pm at $20 (postage incl) ~53% Gross Margin 1 2 3
  20. 20. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net I AM NOT A CREATIVE PERSON
  21. 21. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net I DON’T HAVE A GRAPHICS DESIGNER
  22. 22. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net “IF YOU WANT TO BE A FILM MAKER…”
  23. 23. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net I DON’T HAVE A SALES OR IT PERSON
  24. 24. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net THE-ZEBRA-ATOMS.COM
  25. 25. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net I DON’T HAVE MARKETING FOLK
  26. 26. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net I ALWAYS NEED A NETWORK.
  27. 27. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net WORLD’S FIRST 3D PRINTED ROUTER
  28. 28. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net ..BUT NOT THE FIRST 3D PRINTED COMMUNICATIONS EQUIPMENT We are at the inflection point where the line dividing physical from digital is rapidly blurring.
  29. 29. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net MOVING UP THE VALUE CHAIN 3 Initial Business Models Design as a Service Product Model Ad Supported Model Future Value Improved Production Improved Materials Outsourced Production
  30. 30. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net CASE STUDY – NEW YORK CITY 26,000 new tech/information jobs - 11% increase. Two-thirds of NYC wage increase ($5.8B).
  31. 31. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net DEFINING NEW YORK CITY’S ECOSYSTEM “New York’s rich pool of creative, marketing and business talent is well suited for creating and running these new businesses, all of which can be built with comparatively few engineers. At the same time, today’s technology revolution is much less about creating the infrastructure and plumbing for the Internet, but about applying technology to traditional industries like advertising, media, finance, fashion and health” Center for an Urban Future
  32. 32. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net CASE STUDY – BLACKMILK
  33. 33. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net COTTAGE INDUSTRIES ARE VIABLE AGAIN. RETURN OF COTTAGE INDUSTRY
  34. 34. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net LESSONS LEARNED FROM ZEBRAS The barriers for innovation have never been lower. Niche ideas can now find a global audience online. New technologies bring new physical and digital skills that lead to opportunities for innovation. Limits bring freedom – embrace limits and move on. Eg. Let your customers build your product portfolio Business models shift rapidly, automation is key to scale. Trust remains critical
  35. 35. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net DECOUPLE SERVICES FROM THE NETWORK On Box Remote Shelf On Cloud WHERE BEST TO SCALE SERVICE DEPLOYMENT?
  36. 36. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net OPEN CONTRAIL “Telstra is investigating SDN as a potential enabler for service innovation and acceleration. We have been working with Juniper Networks to better understand how we can leverage emerging technologies such as service chaining without the risk of being locked into a specific technology or architecture. The OpenContrail product is an open standards-based solution designed to eliminate barriers to commercial SDN adoption.” Crispin Blackall, Director, Enterprise & Business Product Engineering, Telstra Source: http://newsroom.juniper.net/press-releases/juniper-networks-introduces-opencontrail-an-open--nyse-jnpr-1050858
  37. 37. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net CONCLUSION Fragmentation of users and services is inevitable. Innovation requires service flexibility and agility. The far end of the long tail is where tomorrow’s innovative and creative businesses will emerge. Let’s focus on where our imagination can take us. Juniper has a clear services framework with defined architectural principles and evolution strategy.
  38. 38. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  39. 39. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
  40. 40. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net EXAMPLE: VIRTUAL CPE Virtual CPE Virtualization of CPE simplifies management and enables new services to be deployed quickly in an ‘as-a-service’ model without forklift upgrades. VIRTUAL CPEVPN / Internet
  41. 41. CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net VIRTUAL CPE Metro PoP CoreNBN POI AN SERVICE EDGE TPT RTR DCMetro PoPNBN POI CLOUD SERVICE MODEL: Transport optimized metro with DC hosted cloud services. Core IP CORECPE AN DISTRIBUTED CLOUD : Transport optimized metro with Edge hosted cloud services (Service Card or VSE). CPE SERVICE EDGE TPT RTR SERVICE EDGE IP CORE APP APP

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