D1 0925 allison cerra

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D1 0925 allison cerra

  1. 1. Identity Shift COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  2. 2. Identity is for Sale 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  3. 3. A Construct of Identity –Based on Ethnographic Research 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  4. 4. Don’t Take Your Customer’s Word at Face Value 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  5. 5. A Dramatic Disconnect: What we Say vs. What we Do18% identify as “private” people, 50% regularly update their socialcarefully managing what they share and But… networking page with details of wherewhere they are with others they are or where they plan to be18% are more cautious types who But… 63% discuss personal details online aboutworry about being taken advantage of themselves with others when11% see the world as a “scary” place 30% of this group admit to exposing– requiring care to avoid placing But… their full date of birth onlinethemselves or their family in harm’s way 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  6. 6. The Universal Laws Environment Hi Learned Recall Helplessness Perceived Self Lo Balance Hi Illusion Lo Rationalization 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  7. 7. Companies don’t need Love 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  8. 8. Trust moves the needle more than love70 Trust 85 Love A A B 11% Correlation 75 C60 62% D Correlation 65 I B C 55 D50 E H G I F 45 J E H G F J40 35 0 1 2 3 4 0 1 2 3 4 Average Index Score (WTP) Average Index Score (WTP) 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  9. 9. What are the implications?Identity is for sale Consider all elements of identity in company efforts.Don’t take the People aren’t rational, theycustomer’s word rationalize.Companies don’t Trust is the currency andneed love privacy policies don’t build trust. Simplicity and transparency do. 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

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