amaysimAustralia
Asimple formula in a complex market
Julian Ogrin
Chief Commercial Officer
amaysim Australia
2
MOBILE PHONE SERVICE PROVIDER
OFTHEYEAR 2013
No. 1!
source: Roy Morgan 2014!
3
TELCO BYCUSTOMER SATISFATION
source: Telsyte 2014!
No. 1!
4
HIGHESTTELCO NETPROMOTORSCORE
INAUSTRALIA
64%!
source: The Clever Stuff!
5
LARGESTMVNOINAUSTRALIA
+500,000!! ! ! ! ! ! !customers!
source: Roy Morgan 2014!
6
employees
in head office
50!
7
How do we do it?
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
10
What you need before you start
1. Entrepreneurial excellence 2. Long term WS Agreement 3. Well-funded
!   global team o...
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
12
Our staff live & breath the amaysim brand values
Simplicity
!   100% FOCUS ON WHATIMPACTS
CUSTOMER EXPERIENCE
Reliabili...
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
14
Asimple offer is the foundation to customer satisfaction
!   SAME OFFER FOR 3 YEARS –UNLIMITED PIONEER

!   ALLYOU CAN ...
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
16
Our hybrid online-led operation model
aligns costs with the offer
!   Online represents 30% of monthly sales
!   75% of...
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bott...
18
We are adopting a mobile-first approach to UX
!   Full DIY functionality across all devices
!   Live Chat on all channel...
19
A win–win relationship
!   User experience
!   Cost savings
!   24/7 DIY
!   Point of Difference
!   Cost savings
!   S...
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Amaysim's Julian Ogrin at CommsDay Summit 2014

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Amaysim's Julian Ogrin at CommsDay Summit 2014

  1. 1. amaysimAustralia Asimple formula in a complex market Julian Ogrin Chief Commercial Officer amaysim Australia
  2. 2. 2 MOBILE PHONE SERVICE PROVIDER OFTHEYEAR 2013 No. 1! source: Roy Morgan 2014!
  3. 3. 3 TELCO BYCUSTOMER SATISFATION source: Telsyte 2014! No. 1!
  4. 4. 4 HIGHESTTELCO NETPROMOTORSCORE INAUSTRALIA 64%! source: The Clever Stuff!
  5. 5. 5 LARGESTMVNOINAUSTRALIA +500,000!! ! ! ! ! ! !customers! source: Roy Morgan 2014!
  6. 6. 6 employees in head office 50!
  7. 7. 7 How do we do it?
  8. 8. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  9. 9. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  10. 10. 10 What you need before you start 1. Entrepreneurial excellence 2. Long term WS Agreement 3. Well-funded !   global team of successful telco and e-commerce entrepreneurs !   proven track record: simyo,founded in Europe is nine years old… !   successfully rolled out into four additional European markets !   A solid WS agreement provides: •  operational certainty •  reliability •  security !   Significant cash supports: •  brand building phase = trust •  Development of automated systems = reliability and scale •  USPs such as Australian- based customer service
  11. 11. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  12. 12. 12 Our staff live & breath the amaysim brand values Simplicity !   100% FOCUS ON WHATIMPACTS CUSTOMER EXPERIENCE Reliability !   BUILDING SCALABLE DIY FUNCTIONALITY Agility !   SMALLTEAM = FASTRESPONSE Empathy !   FULLTRANSPARENCY WITH OUR CUSTOMERS
  13. 13. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  14. 14. 14 Asimple offer is the foundation to customer satisfaction !   SAME OFFER FOR 3 YEARS –UNLIMITED PIONEER !   ALLYOU CAN EATOFFER !   CONSISTENT DURING AYEAR OF CHANGE !   NO CONTRACT- LOVE US OR LEAVE US
  15. 15. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  16. 16. 16 Our hybrid online-led operation model aligns costs with the offer !   Online represents 30% of monthly sales !   75% of billing managed through online !   15% of sales now coming from mobile (and growing) !   Retail provides us with volume sales – 70% of total sales !   Our retail partners share revenues from those retail customers that transact online
  17. 17. 1. Entrepreneurial excellence 2. Long term Wholesale Agreement 3. Well funded 4. A small team living the brand values Bottle our secret sauce with only 7 ingredients 5. Value leading offer 6. Low cost operating model 7. Great customer experience is our only contract
  18. 18. 18 We are adopting a mobile-first approach to UX !   Full DIY functionality across all devices !   Live Chat on all channels - 95% customer satisfaction daily !   60% of customers now use next-gen service channels !   100% Aussie-based customer call centre still available
  19. 19. 19 A win–win relationship !   User experience !   Cost savings !   24/7 DIY !   Point of Difference !   Cost savings !   Scalability Customers receive outstanding value that they can trust We are building a sustainable low-cost business model
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