The dot africa.Africa tld the Business trends


Published on

The dot africa.Africa tld the Business trends

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The dot africa.Africa tld the Business trends

  1. 1. THE BUSINESS TRENDS Koffi Fabrice DJOSSOU (Africa Liaison, ZACR) 11th CTO Forum & 53rd Council meeting 07 – 11 October 2013, Abuja - NIGERIA
  2. 2. Overview • Introduction • 3 Key Issues: • The business use of domain name ? • dotAfrica (.Africa): launch strategy and impact ? • Why your company needs a dotAfrica (.Africa) domain name • Conclusion
  3. 3. BUSINESS USE OF DOMAIN NAME • Brand business/ Build the brand value of business • Identify and visualization for business. • Increase TRUST between the visitor and business website . • Build strong customer network • Make business more popular • Domain name = business tool
  4. 4. dotAFRICA (.AFRICA) – The bright spot? Business models that makes sense: 1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, … 2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU 3- Focal point for number of programs aimed at improving capacity 4- And economic development, local content? 5- The consumer 6- The private sector/Telco operator? 4
  5. 5. A Successful .AFRICA Brand Owners Economically Active (Registrants) Economically Inactive (Future Market) (Consumer Base)
  6. 6. dotAFRICA & E-Business E-Commerce Search Engine Online Social networking
  7. 7. E-Commerce? • Online purchasing, reduce supply E-Commerce chain length, no physical stores with associated costs • dotAFRICA (.AFRICA), excellent choice to market business to a wide Search Engine geographic target • Level of patriotism and African private sector promotion assurance Online social • Consumerservices • Quality of networking • African identity to business and products
  8. 8. Search engine? • Start point for research in a purchasing decision • Optimized domain name • Key words: Africa?, … • Online yellow pages. • Business online profile. • Online business marketing • Online consumer sites: TripAdvisor E-Commerce Search Engine Online social networking
  9. 9. Social network ? • Intrinsic part of modern social lives; E-Commerce • Connect with consumers • Brand presence increased through account, pages, ads, promotions; • Powerful marketing tool at low cost Search Engine • Quick diffusion/awareness improved • Explosion of daily deals websites Online social networking SUSTAINABLE dotAFRICA (.AFRICA)
  10. 10. o Facebook : facebook/africandomain o Twitter : o Web : o Pioneer program:
  11. 11. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.