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THE BUSINESS TRENDS
Koffi Fabrice DJOSSOU
(Africa Liaison, ZACR)

11th CTO Forum & 53rd Council meeting
07 – 11 October 2013, Abuja - NIGERIA
Overview
• Introduction
• 3 Key Issues:
• The business use of domain name ?
• dotAfrica (.Africa): launch strategy and impact ?

• Why your company needs a dotAfrica (.Africa) domain
name

• Conclusion
BUSINESS USE OF DOMAIN NAME

• Brand business/ Build the brand value of business
• Identify and visualization for business.
• Increase TRUST between the visitor and business website .
• Build strong customer network
• Make business more popular
• Domain name = business tool
dotAFRICA (.AFRICA) – The bright spot?
Business models that makes sense:
1- Way to reach an ever more integrated continent for African companies
looking to be more than just .za, .sd, …
2- For businesses from outside, hoping to reach a specifically African
audience – like a .Asia or .EU
3- Focal point for number of programs aimed at improving capacity

4- And economic development, local content?
5- The consumer
6- The private sector/Telco operator?
4
A Successful .AFRICA

http://africainonespace.org/pioneer
Brand Owners

Economically
Active
(Registrants)

Economically Inactive
(Future Market)
(Consumer Base)
The dot africa.Africa tld the Business trends
dotAFRICA & E-Business

E-Commerce

Search Engine
Online Social
networking
E-Commerce?
• Online purchasing, reduce supply
E-Commerce chain length, no physical stores
with associated costs
• dotAFRICA (.AFRICA), excellent
choice to market business to a wide
Search Engine geographic target
• Level of patriotism and African
private sector promotion
assurance
Online social • Consumerservices
• Quality of
networking • African identity to business and
products
Search engine?

• Start point for research in a purchasing
decision
• Optimized domain name
• Key words: Africa?, …
• Online yellow pages.
• Business online profile.
• Online business marketing
• Online consumer sites: TripAdvisor

E-Commerce
Search
Engine
Online social
networking
Social network ?

• Intrinsic part of modern social lives;
E-Commerce • Connect with consumers
• Brand presence increased through
account, pages, ads, promotions;
• Powerful marketing tool at low cost
Search Engine • Quick diffusion/awareness improved
• Explosion of daily deals websites

Online social
networking

SUSTAINABLE dotAFRICA
(.AFRICA)
o Facebook :
facebook/africandomain

o Twitter :
twitter.com/africandomain

o Web : www.africainonespace.org
o Pioneer program: http://africainonespace.org/pioneer
Thank You

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The dot africa.Africa tld the Business trends

  • 1. THE BUSINESS TRENDS Koffi Fabrice DJOSSOU (Africa Liaison, ZACR) 11th CTO Forum & 53rd Council meeting 07 – 11 October 2013, Abuja - NIGERIA
  • 2. Overview • Introduction • 3 Key Issues: • The business use of domain name ? • dotAfrica (.Africa): launch strategy and impact ? • Why your company needs a dotAfrica (.Africa) domain name • Conclusion
  • 3. BUSINESS USE OF DOMAIN NAME • Brand business/ Build the brand value of business • Identify and visualization for business. • Increase TRUST between the visitor and business website . • Build strong customer network • Make business more popular • Domain name = business tool
  • 4. dotAFRICA (.AFRICA) – The bright spot? Business models that makes sense: 1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, … 2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU 3- Focal point for number of programs aimed at improving capacity 4- And economic development, local content? 5- The consumer 6- The private sector/Telco operator? 4
  • 5. A Successful .AFRICA http://africainonespace.org/pioneer Brand Owners Economically Active (Registrants) Economically Inactive (Future Market) (Consumer Base)
  • 7. dotAFRICA & E-Business E-Commerce Search Engine Online Social networking
  • 8. E-Commerce? • Online purchasing, reduce supply E-Commerce chain length, no physical stores with associated costs • dotAFRICA (.AFRICA), excellent choice to market business to a wide Search Engine geographic target • Level of patriotism and African private sector promotion assurance Online social • Consumerservices • Quality of networking • African identity to business and products
  • 9. Search engine? • Start point for research in a purchasing decision • Optimized domain name • Key words: Africa?, … • Online yellow pages. • Business online profile. • Online business marketing • Online consumer sites: TripAdvisor E-Commerce Search Engine Online social networking
  • 10. Social network ? • Intrinsic part of modern social lives; E-Commerce • Connect with consumers • Brand presence increased through account, pages, ads, promotions; • Powerful marketing tool at low cost Search Engine • Quick diffusion/awareness improved • Explosion of daily deals websites Online social networking SUSTAINABLE dotAFRICA (.AFRICA)
  • 11. o Facebook : facebook/africandomain o Twitter : twitter.com/africandomain o Web : www.africainonespace.org o Pioneer program: http://africainonespace.org/pioneer