HoIP TelecomUK is a mobile virtual network operator established in 2009 in the UK to provide affordable communication services for healthcare. It has an experienced management team and reputable partners. Its innovative services include a doctor-on-call service via phone and low-cost medication reminder SMS, targeting sales of £200 million by 2016.

1. HoIP TelecomUK’s 1st MVNO dedicated to Health, Wellbeing and Care
Established in 2009, based in UK
Experienced management team
Reputable partners
Innovative services
Clear customer centric strategy
"Affordable Products and
Operator Services for those
with a Duty to Care!"
Mika Heiniö
CCO
Kari Laento
Chairman
Dr. Andrew Marsh
CEO
www.hoip-telecom.co.uk
© 2012
Richard Foggie
CIO
Facilitate a Carer – Patient communication channel
Provide an economical health hub in the home
Target net sale: 2016 - £200M

2. Patient phone
Emerging markets
© 2012
Safety
• SoS tag with 1st responder support
My first phone
SoS tag
Carer’s No.
QR links
to PHR
http://www.praekeltfoundation.org/
http://www.frontlinesms.com
call
Patient phone
Med tag
NFC with
Encrypted
Medical
Information
data
+ SMS based Medical services
Integration with Medic Mobile
Micro financing of SMS transactions
Medical
+ Med tag with medical support App
Customisation of NFC Med tag
Development of mobile App
LOGO
• One 2 One – Doctor on call service
• Low cost medication reminder SMS service
Multi IMSI SIMMulti IMSI SIM

3. Investment – £2+2M over 4 years
© 2012
FrontlineSMS have over 1,500 health workers
who serve approximately 3.5 million patients
Market for SMS reminders to people to take their
medicine will be worth US$2.3 billion by 2017,
according to a report compiled by PwC
Micro profits from traffic + Med tag subscriptions
Medical
572 million mobile users in Africa by 2016
£
Target net sales from traffic:
2016 –£12.1M (profit £1.9M)
Target net sales from my Med tag
2016 - £10.0M (profit £6.7M)
Praekelt programmes have reached over 50 million
people across 15 countries in sub-Saharan Africa.
ROI = 3% of company shares
+ 45% of profits associated to project
[Personnel £2.6M, Hardware £0.4M, Overheads £0.4M Consumers £0.2M, Marketing £0.4M]
£0
£5,000,000
£10,000,000
£15,000,000
£20,000,000
£25,000,000
2013 2014 2015 2016
Net sales
Net profit

4. SS
Emerging markets workplan (2013-2016)
© 2012
"Affordable Products and
Operator Services for those
with a Duty to Care!"
2013
3 mths
6 mths
9 mths
12 mths
15 mths
Phased
Deployment
Local
Partnerships
Local
Contracts
SMSC
Integration
Med tag
Customisation Sales
48 mths
2016
South Africa
Nigeria
FrontlineSMS
Praekelt Foundation £1M profit (Traffic)
£3M profit (Med tags)
£1.9M profit (Traffic)
£6.7M profit (Med tags)
HoIP TelecomUK’s 1st MVNO dedicated to Health, Wellbeing and Care