BE PREPARED!MANAGING YOUR ORGANISATIONTHROUGH A GLOBAL PANDEMIC28 May 2013Manado, Indonesia
This workshop…Seeking to: raise awareness of pandemic issuesand… provide knowledge & tools toenable their stations to ke...
Our coverage: 4 themes What does a pandemiclook like? Business continuity anddisaster preparedness Broadcasting during ...
Our coverage – contd. Broadcast content Information sourcing & verification Editorial decisions Ethical dilemmas Coll...
Communication expertise:Integral to outbreak control“WHO believes it is now time toacknowledge thatcommunication expertise...
Photo by Louie Psihoyos, www.psihoyos.com
Crying Wolf in the Global Village?
The world in tweets…Mapping the Global Twitter HeartbeatFirst Monday journal, May 2013http://tiny.cc/TwtMap
Challenges: Old & New… How to nurture TRUST (in govts, experts) How best to manage EARLY WARNINGS? When & how to admit ...
Rules of engagement… Main focus: Pandemics/broadcasting Backdrop: crisis/risk communication Everything on the record N...
#AMS2013@cbamedia
Broadcasting during a pandemic – Nalaka Gunawardene
Broadcasting during a pandemic – Nalaka Gunawardene
Broadcasting during a pandemic – Nalaka Gunawardene
Broadcasting during a pandemic – Nalaka Gunawardene
Broadcasting during a pandemic – Nalaka Gunawardene
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Broadcasting during a pandemic – Nalaka Gunawardene

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For more information see http://www.cba.org.uk/featured/pandemic-training-helps-bridge-the-gap-between-broadcasters-and-health-sector/

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Broadcasting during a pandemic – Nalaka Gunawardene

  1. 1. BE PREPARED!MANAGING YOUR ORGANISATIONTHROUGH A GLOBAL PANDEMIC28 May 2013Manado, Indonesia
  2. 2. This workshop…Seeking to: raise awareness of pandemic issuesand… provide knowledge & tools toenable their stations to keepbroadcasting and serve public inthe case of a fast-breakingpandemic or other transnationalcrisis.
  3. 3. Our coverage: 4 themes What does a pandemiclook like? Business continuity anddisaster preparedness Broadcasting during apandemic The aftermath: trauma &recovery
  4. 4. Our coverage – contd. Broadcast content Information sourcing & verification Editorial decisions Ethical dilemmas Collaboration w/ health authorities Broadcast operations: Staying on air, no matter what Keeping staff healthy & motivated Sustaining logistics in crisis times
  5. 5. Communication expertise:Integral to outbreak control“WHO believes it is now time toacknowledge thatcommunication expertise hasbecome an essential outbreakcontrol as epidemiologicaltraining & laboratory analysis…”- WHO Outbreak CommunicationGuidelines, 2005[WHO/CDS/2005.28]Online: http://tiny.cc/OCG2005
  6. 6. Photo by Louie Psihoyos, www.psihoyos.com
  7. 7. Crying Wolf in the Global Village?
  8. 8. The world in tweets…Mapping the Global Twitter HeartbeatFirst Monday journal, May 2013http://tiny.cc/TwtMap
  9. 9. Challenges: Old & New… How to nurture TRUST (in govts, experts) How best to manage EARLY WARNINGS? When & how to admit UNCERTAINTY? DENIAL vs. PANIC Levels of MEDIA FREEDOM in a country Communication strategies vs Reality Engaging SOCIAL MEDIA (Smart mobs?)
  10. 10. Rules of engagement… Main focus: Pandemics/broadcasting Backdrop: crisis/risk communication Everything on the record No topic taboo Stay focused yet flexible Free, open exchange: share, debate ENGAGE!
  11. 11. #AMS2013@cbamedia

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