Broadcasting during a pandemic – Nalaka Gunawardene
BE PREPARED!MANAGING YOUR ORGANISATIONTHROUGH A GLOBAL PANDEMIC28 May 2013Manado, Indonesia
This workshop…Seeking to: raise awareness of pandemic issuesand… provide knowledge & tools toenable their stations to keepbroadcasting and serve public inthe case of a fast-breakingpandemic or other transnationalcrisis.
Our coverage: 4 themes What does a pandemiclook like? Business continuity anddisaster preparedness Broadcasting during apandemic The aftermath: trauma &recovery
Our coverage – contd. Broadcast content Information sourcing & verification Editorial decisions Ethical dilemmas Collaboration w/ health authorities Broadcast operations: Staying on air, no matter what Keeping staff healthy & motivated Sustaining logistics in crisis times
Communication expertise:Integral to outbreak control“WHO believes it is now time toacknowledge thatcommunication expertise hasbecome an essential outbreakcontrol as epidemiologicaltraining & laboratory analysis…”- WHO Outbreak CommunicationGuidelines, 2005[WHO/CDS/2005.28]Online: http://tiny.cc/OCG2005
The world in tweets…Mapping the Global Twitter HeartbeatFirst Monday journal, May 2013http://tiny.cc/TwtMap
Challenges: Old & New… How to nurture TRUST (in govts, experts) How best to manage EARLY WARNINGS? When & how to admit UNCERTAINTY? DENIAL vs. PANIC Levels of MEDIA FREEDOM in a country Communication strategies vs Reality Engaging SOCIAL MEDIA (Smart mobs?)
Rules of engagement… Main focus: Pandemics/broadcasting Backdrop: crisis/risk communication Everything on the record No topic taboo Stay focused yet flexible Free, open exchange: share, debate ENGAGE!