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Broadcasting during a pandemic – Nalaka Gunawardene
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Broadcasting during a pandemic – Nalaka Gunawardene

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For more information see http://www.cba.org.uk/featured/pandemic-training-helps-bridge-the-gap-between-broadcasters-and-health-sector/

For more information see http://www.cba.org.uk/featured/pandemic-training-helps-bridge-the-gap-between-broadcasters-and-health-sector/

Published in: Education, Business, Technology

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  • 1. BE PREPARED!MANAGING YOUR ORGANISATIONTHROUGH A GLOBAL PANDEMIC28 May 2013Manado, Indonesia
  • 2. This workshop…Seeking to: raise awareness of pandemic issuesand… provide knowledge & tools toenable their stations to keepbroadcasting and serve public inthe case of a fast-breakingpandemic or other transnationalcrisis.
  • 3. Our coverage: 4 themes What does a pandemiclook like? Business continuity anddisaster preparedness Broadcasting during apandemic The aftermath: trauma &recovery
  • 4. Our coverage – contd. Broadcast content Information sourcing & verification Editorial decisions Ethical dilemmas Collaboration w/ health authorities Broadcast operations: Staying on air, no matter what Keeping staff healthy & motivated Sustaining logistics in crisis times
  • 5. Communication expertise:Integral to outbreak control“WHO believes it is now time toacknowledge thatcommunication expertise hasbecome an essential outbreakcontrol as epidemiologicaltraining & laboratory analysis…”- WHO Outbreak CommunicationGuidelines, 2005[WHO/CDS/2005.28]Online: http://tiny.cc/OCG2005
  • 6. Photo by Louie Psihoyos, www.psihoyos.com
  • 7. Crying Wolf in the Global Village?
  • 8. The world in tweets…Mapping the Global Twitter HeartbeatFirst Monday journal, May 2013http://tiny.cc/TwtMap
  • 9. Challenges: Old & New… How to nurture TRUST (in govts, experts) How best to manage EARLY WARNINGS? When & how to admit UNCERTAINTY? DENIAL vs. PANIC Levels of MEDIA FREEDOM in a country Communication strategies vs Reality Engaging SOCIAL MEDIA (Smart mobs?)
  • 10. Rules of engagement… Main focus: Pandemics/broadcasting Backdrop: crisis/risk communication Everything on the record No topic taboo Stay focused yet flexible Free, open exchange: share, debate ENGAGE!
  • 11. #AMS2013@cbamedia