• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial, 
community television station
• Serves nearly 660,000 HH – 1.4 Million People...
 
ABOUT WJCT PUBLIC BROADCASTING
 
ABOUT WJCT PUBLIC BROADCASTING
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
Dec. 1996: The FCC established digital television (DTV)      
transmission standards by adopting the Advanced           
T...
April 2003: Stations must simulcast at least 50% of their NTSC
            programing on their DTV channel.  
    
  May 2...
April 2003: Stations must simulcast at least 50% of their NTSC
            programing on their DTV channel.  
    
  May 2...
April 2003: Stations must simulcast at least 50% of their NTSC
            programing on their DTV channel.  
    
  May 2...
April 2003: Stations must simulcast at least 50% of their NTSC
programing on their DTV channel.
May 2003: All public telev...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
T...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
T...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
T...
Towering Facts
- Analog Transmitter: $600,000
- Digital Transmitter:
$1,200,000
- Antennae: $1,000,000
- HVAC System: $75,...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
A...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
W...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50So...
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
Shaping the Digital Child
THE CASE FOR COMMUNITY SUPPORT
The Value of the Campaign
EDUCATION INITIATIVE
The Impact of Television
on our Children
The Value of the Campaign
EDUCATION INITIATIVE
“Today, by the time they enter
school, the average child will have
watched ...
The Value of the Campaign
EDUCATION INITIATIVE
In Service to Our Children:
The Value of the Campaign
EDUCATION INITIATIVE
In Service to Our Children:
• 42% the WJCT Program Schedule
• 3,679 Hours o...
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
Citizens vs. Consumers
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Window to Government
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Virtual Town Square
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Front Row Seat
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Life-long Learning Center
The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Showcase for the First Coast
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
Fast Forward Six Years (2009)
 
 
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
 
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50...
#Digital Caribbean: Michael Boylan, WJCT, USA
#Digital Caribbean: Michael Boylan, WJCT, USA
#Digital Caribbean: Michael Boylan, WJCT, USA
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#Digital Caribbean: Michael Boylan, WJCT, USA

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  • Returning to Our Roots Keeping the best…Ready to Learn Programming A safe haven for our children A tool for instilling an excitement for learning in our young children
  • Returning to Our Roots Keeping the best…Ready to Learn Programming A safe haven for our children A tool for instilling an excitement for learning in our young children
  • Returning to Our Roots Keeping the best…Ready to Learn Programming A safe haven for our children A tool for instilling an excitement for learning in our young children
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • WJCT will be a Community Resource and Venue for Dissemination Serving all of our constituents regarding matters of: Life-long learning Career Advancement Community Outreach Governmental Involvement Business Development Consumer Issues
  • #Digital Caribbean: Michael Boylan, WJCT, USA

    1. 1.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50THE  DIGITAL TRANSITION Building It  Byte by Byte
    2. 2.   • Licensed by the FCC as a non-commercial,  community television station • Serves nearly 660,000 HH – 1.4 Million People  • Combined Radio and TV Operation • Operating Budget: $ 7 Million     o  Government   20% o  Donor Support   30% o  Earned Income  50% ABOUT WJCT PUBLIC BROADCASTING
    3. 3.   ABOUT WJCT PUBLIC BROADCASTING
    4. 4.   ABOUT WJCT PUBLIC BROADCASTING
    5. 5.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 • Developed the WJCT Plan & Budget     • Raised the Funds (Federal, State, Municipal and Private  Sector Dollars)     • Struck a Deal for the Construction a New Tower     • Purchased Two Digital Transmitters    • Took the Lead with the Local Commercial Stations to  Educate the Public      • Implemented a Ramp Up Plan from One HD channel to  Four SD Channels     • Led the Creation of Centralized Broadcasting Facility ABOUT MICHAEL BOYLAN
    6. 6.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 “All things are created  twice…a mental creation  and a physical one.”   - Stephen Covey
    7. 7.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 THE SCHEDULE
    8. 8. Dec. 1996: The FCC established digital television (DTV)       transmission standards by adopting the Advanced            Television Systems Committee (ATSC) standard.   Feb. 1998: The FCC issued its final DTV orders and             assignment/allotment table.       May 1999: All commercial stations in the top 10 markets must   begin to transmit a digital signal.    Nov. 1999: Commercial television stations in the top 30 markets,  representing approximately 50% of all TV households,  must offer a digital television signal.    May 2002: All other commercial TV stations convert to digital. USA Digital Conversion Timeline
    9. 9. April 2003: Stations must simulcast at least 50% of their NTSC             programing on their DTV channel.          May 2003: All public television stations must convert to digital.           April 2004: Stations must simulcast at least 75% of their NTSC             programming on their DTV channel.       April 2005: All stations must simulcast 100% of their NTSC             programming on their DTV channel, a requirement that  will continue until the analog channel is terminated and  one of the channels is returned.      February 2009: Stations must turn off their analog signal.  (Initially schedule for 2006.) USA Digital Conversion Timeline
    10. 10. April 2003: Stations must simulcast at least 50% of their NTSC             programing on their DTV channel.          May 2003: All public television stations must convert to digital.           April 2004: Stations must simulcast at least 75% of their NTSC             programming on their DTV channel.       April 2005: All stations must simulcast 100% of their NTSC             programming on their DTV channel, a requirement that  will continue until the analog channel is terminated and  one of the channels is returned.      February 2009: Stations must turn off their analog signal.  (Initially schedule for 2006.) USA Digital Conversion Timeline
    11. 11. April 2003: Stations must simulcast at least 50% of their NTSC             programing on their DTV channel.          May 2003: All public television stations must convert to digital.           April 2004: Stations must simulcast at least 75% of their NTSC             programming on their DTV channel.       April 2005: All stations must simulcast 100% of their NTSC             programming on their DTV channel, a requirement that  will continue until the analog channel is terminated and  one of the channels is returned.      February 2009: Stations must turn off their analog signal.  (Initially scheduled for 2006.) USA Digital Conversion Timeline
    12. 12. April 2003: Stations must simulcast at least 50% of their NTSC programing on their DTV channel. May 2003: All public television stations must convert to digital. April 2004: Stations must simulcast at least 75% of their NTSC programming on their DTV channel. April 2005: All stations must simulcast 100% of their NTSC programming on their DTV channel, a requirement that will continue until the analog channel is terminated and one of the channels is returned. February 2009: Stations must turn off their analog signal. (Initially scheduled for 2006.) USA Digital Conversion Timeline
    13. 13. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 THE PLAN (What to Build)
    14. 14. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 The Laundry List •VHF Analog Transmitter •Broadcast Tower (Upgrade) •VHF Antenna •UHF Digital Transmitter •UHF Antenna •Digital Interconnect •HD/SD Master Control Facility •HD/SD Production Facilities •Conversion of VHF Transmitter
    15. 15. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 The Laundry List •VHF Analog Transmitter •Broadcast Tower (Upgrade) •VHF Antenna •UHF Digital Transmitter •UHF Antenna •Digital Interconnect •HD/SD Master Control Facility •HD/SD Production Facilities •Conversion of VHF Transmitter
    16. 16. Towering Facts - Analog Transmitter: $600,000 - Digital Transmitter: $1,200,000 - Antennae: $1,000,000 - HVAC System: $75,000 - Generator/UPS: $530,000 - Electrical Upgrade: $52,000 - Ice Bridge: $145,000 - Transmitter Conversion: $200,000 Total:
    17. 17. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 And then there’s… •Master Control: $1,850,000 •Production : $500,000 •Below the Line: $356,000 •Marketing/Misc: $200,000 $2,906,000 Transmission Total: $3,802,000 $6,708,000
    18. 18. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 WJCT Timeline •2000 – Launched Capital Campaign •Jan ‘02 – Tower Construction Began •2002 – Public Phase of Capital Campaign •Mar ‘03 – Tower Construction Completed •May ‘03 – Began Broadcasting in Digital •April ‘04 – Began HDTV & Multicasting •July ‘05 – Launched HD Radio Service •Feb ‘09 – Discontinued Analog Television •Jan ‘11 – First HD Production
    19. 19. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50Sources of Funding •State Government: $1,800,000 •City Government: $240,000 •Federal Government: $1,800,000 •Capital Campaign: $3,159,000 Total: $6,999,000
    20. 20. • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50
    21. 21. Shaping the Digital Child THE CASE FOR COMMUNITY SUPPORT
    22. 22. The Value of the Campaign EDUCATION INITIATIVE The Impact of Television on our Children
    23. 23. The Value of the Campaign EDUCATION INITIATIVE “Today, by the time they enter school, the average child will have watched 4,000 hours of television. That is roughly the equivalent of four years of school.” - Sen. Edward Kennedy
    24. 24. The Value of the Campaign EDUCATION INITIATIVE In Service to Our Children:
    25. 25. The Value of the Campaign EDUCATION INITIATIVE In Service to Our Children: • 42% the WJCT Program Schedule • 3,679 Hours of RTL Programs • 195,000 Families Each Week • Day Care & School Outreach
    26. 26. The Value of the Campaign ENLIGHTENMENT INITIATIVE Citizens vs. Consumers
    27. 27. The Value of the Campaign ENLIGHTENMENT INITIATIVE A Window to Government
    28. 28. The Value of the Campaign ENLIGHTENMENT INITIATIVE A Virtual Town Square
    29. 29. The Value of the Campaign ENLIGHTENMENT INITIATIVE A Front Row Seat
    30. 30. The Value of the Campaign ENLIGHTENMENT INITIATIVE A Life-long Learning Center
    31. 31. The Value of the Campaign ENLIGHTENMENT INITIATIVE A Showcase for the First Coast
    32. 32.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 WJCT Timeline    •2000 – Launched Capital Campaign •Jan ‘02 – Tower Construction Began •2002 – Public Phase of Capital Campaign   •Mar ‘03 – Tower Construction Completed •May ‘03 – Began Broadcasting in Digital •April ‘04 – Began HDTV & Multicasting •July ‘05 – Launched HD Radio Service •Feb ‘09 – Discontinued Analog Television •Jan ‘11 – First HD Production
    33. 33.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 WJCT Timeline    •2000 – Launched Capital Campaign •Jan ‘02 – Tower Construction Began •2002 – Public Phase of Capital Campaign   •Mar ‘03 – Tower Construction Completed •May ‘03 – Began Broadcasting in Digital •April ‘04 – Began HDTV & Multicasting •July ‘05 – Launched HD Radio Service •Feb ‘09 – Discontinued Analog Television •Jan ‘11 – First HD Production
    34. 34.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 WJCT Timeline    •2000 – Launched Capital Campaign •Jan ‘02 – Tower Construction Began •2002 – Public Phase of Capital Campaign   •Mar ‘03 – Tower Construction Completed •May ‘03 – Began Broadcasting in Digital •April ‘04 – Began HDTV & Multicasting •July ‘05 – Launched HD Radio Service •Feb ‘09 – Discontinued Analog Television •Jan ‘11 – First HD Production
    35. 35. Fast Forward Six Years (2009)
    36. 36.    
    37. 37.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 THE SCHEDULE
    38. 38.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50 OUR MISSION To provide reliable, accurate and cost- effective consolidated digital services to  public broadcasting stations.
    39. 39.   • Licensed by the FCC as a non-commercial, community Public Television Station • Serving 659,000 Households DMA Rank: 50THE  DIGITAL TRANSITION Building It  Byte by Byte

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