BROADCASTERS CREATIVITY AND
INOVATION IN THE DIGITAL AGE
Presented by
Mrs. Ria Pacheco-Romeo
Manager- Reachcaribbean
ria.p...
Reachcaribbean is a Media Hub located in Trinidad &
Tobago.
Reachcaribbean currently service approximately 25
markets.
Our...
Reachcaribbean offer clients the convenience of :
A one stop shop experience
One currency (USD)
Hassel free service
Better...
TARGET AUDIENCE
1970’S
1990’S 2000 NOW!!
ADVERTISER
COMMUNICATION
REGIONAL GAP
BRIDGING THE GAP
CREATIVITY
INNOVATION
CONSUMER
ADVERTISER
WHAT’S HOT vs. WHAT’S NOT
MARKETING METRICS
IMPLEMENTATION/EXECUTION
CHALLENGES
SOLUTION!
• GO DIGITAL?
• BE CREATIVE?
• BE INNOVATIVE?
• MERGER?
DIGITAL OR
CONVENTIONAL
CREATIVITY
INNOVATION
RELEVANCE
THANK YOU!!
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#Digital Caribbean: Ria Pacheco-Romeo, Reach Caribbean, Trinidad and Tobago

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#Digital Caribbean: Ria Pacheco-Romeo, Reach Caribbean, Trinidad and Tobago

  1. 1. BROADCASTERS CREATIVITY AND INOVATION IN THE DIGITAL AGE Presented by Mrs. Ria Pacheco-Romeo Manager- Reachcaribbean ria.pacheco-romeo@reachcaribbean.com
  2. 2. Reachcaribbean is a Media Hub located in Trinidad & Tobago. Reachcaribbean currently service approximately 25 markets. Our vision is to become the leader in promoting and marketing the Caribbean and its media to the global advertising community. Reachcaribbean
  3. 3. Reachcaribbean offer clients the convenience of : A one stop shop experience One currency (USD) Hassel free service Better value – Bang for Buck! Market intelligence Reachcaribbean
  4. 4. TARGET AUDIENCE 1970’S 1990’S 2000 NOW!!
  5. 5. ADVERTISER
  6. 6. COMMUNICATION
  7. 7. REGIONAL GAP
  8. 8. BRIDGING THE GAP CREATIVITY INNOVATION CONSUMER ADVERTISER
  9. 9. WHAT’S HOT vs. WHAT’S NOT MARKETING METRICS IMPLEMENTATION/EXECUTION CHALLENGES
  10. 10. SOLUTION! • GO DIGITAL? • BE CREATIVE? • BE INNOVATIVE? • MERGER?
  11. 11. DIGITAL OR CONVENTIONAL CREATIVITY INNOVATION RELEVANCE THANK YOU!!

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