Your SlideShare is downloading. ×
CommonKindness Success Story Package 07102014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

CommonKindness Success Story Package 07102014

25
views

Published on

Online Printable Grocery Coupon website to benefit Non-Profits

Online Printable Grocery Coupon website to benefit Non-Profits

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
25
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 About CommonKindness: CommonKindness is a pay-per-sale, performance based promotional platform that drives brand sales (manufacturer & private label store brands) AND rewards shoppers and their favorite non-profits. CPG brands use the CommonKindness platform for a wide range of brand, marketing, business, sales goals: • Increase sales and gain market share • Gain/maintain retail shelf space • Gain insights/data about their shoppers • Reach consumer’s email inboxes • Get on women’s shopping lists • Benefit from free brand placement/exposure • Compliment an FSI drop • Tap into our unique audience of “influencers” • Get the support of Americas non-profit organizations • Buy additional feature placement • Run a coupon on their website/facebook page • Utilize free online shelf space • Benefit from a brand ‘halo’ effect etc. etc. Success Stories Background: Top CPG brands in beverage, cereal and snack categories ran coupon campaigns on the CommonKindness coupon platform. Campaign Highlights: • Average Coupon Face Value - $1.00 • Total % prints/requests delivered – ranged from 77% - 170% • CommonKindness Average Redemption Rate – Ranged from 16% - 38% (vs. PAH industry average of 9% and FSI coupon average of 1%) • Some clients rotated out a coupon each month, featuring a different product offer each time. CPG Brand Benefits: • Incremental Sales • Ease of Use: The simplicity of the CommonKindness coupon dashboard allowed brands to manage their coupon campaigns in real time, directly from their own coupon dashboard. • Happy Customers: Created consumer excitement to try new products, while also supporting their favorite local or national non-profit with brand coupons. • CPG Brands received: Brands received a tremendous Halo effect by offering CommonKindness coupons which empower their consumers to support their favorite non-profit. • Generated Future Engagement Opportunity: Brands were able to re-target consumers who printed and/or redeemed their coupons to generate additional sales, or re-target with other brand messaging. CommonKindness Success Stories
  • 2. Category: Cereal High purchase frequency category. Majority of products had national distribution and awareness. Success Stories To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 78% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 23% = Average Redemption Rate
  • 3. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 77% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 16% = Average Redemption Rate High purchase frequency category. Majority of products had national distribution and awareness. Success Stories Category: Snacks
  • 4. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 170% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 38% = Average Redemption Rate High purchase frequency category. Majority of products had national distribution and awareness. Category: Beverage Success Stories