CommonKindness Success Story Package 07102014

71
-1

Published on

Online Printable Grocery Coupon website to benefit Non-Profits

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
71
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CommonKindness Success Story Package 07102014

  1. 1. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 About CommonKindness: CommonKindness is a pay-per-sale, performance based promotional platform that drives brand sales (manufacturer & private label store brands) AND rewards shoppers and their favorite non-profits. CPG brands use the CommonKindness platform for a wide range of brand, marketing, business, sales goals: • Increase sales and gain market share • Gain/maintain retail shelf space • Gain insights/data about their shoppers • Reach consumer’s email inboxes • Get on women’s shopping lists • Benefit from free brand placement/exposure • Compliment an FSI drop • Tap into our unique audience of “influencers” • Get the support of Americas non-profit organizations • Buy additional feature placement • Run a coupon on their website/facebook page • Utilize free online shelf space • Benefit from a brand ‘halo’ effect etc. etc. Success Stories Background: Top CPG brands in beverage, cereal and snack categories ran coupon campaigns on the CommonKindness coupon platform. Campaign Highlights: • Average Coupon Face Value - $1.00 • Total % prints/requests delivered – ranged from 77% - 170% • CommonKindness Average Redemption Rate – Ranged from 16% - 38% (vs. PAH industry average of 9% and FSI coupon average of 1%) • Some clients rotated out a coupon each month, featuring a different product offer each time. CPG Brand Benefits: • Incremental Sales • Ease of Use: The simplicity of the CommonKindness coupon dashboard allowed brands to manage their coupon campaigns in real time, directly from their own coupon dashboard. • Happy Customers: Created consumer excitement to try new products, while also supporting their favorite local or national non-profit with brand coupons. • CPG Brands received: Brands received a tremendous Halo effect by offering CommonKindness coupons which empower their consumers to support their favorite non-profit. • Generated Future Engagement Opportunity: Brands were able to re-target consumers who printed and/or redeemed their coupons to generate additional sales, or re-target with other brand messaging. CommonKindness Success Stories
  2. 2. Category: Cereal High purchase frequency category. Majority of products had national distribution and awareness. Success Stories To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 78% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 23% = Average Redemption Rate
  3. 3. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 77% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 16% = Average Redemption Rate High purchase frequency category. Majority of products had national distribution and awareness. Success Stories Category: Snacks
  4. 4. To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658 Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit. Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales. • The simplicity of the CommonKindness coupon dashboard allowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more. • $1.00 = Average Face Value • 170% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints) • 38% = Average Redemption Rate High purchase frequency category. Majority of products had national distribution and awareness. Category: Beverage Success Stories

×