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Top Trends In Social Media

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Presented by Brandon Uttley/Command Partners to BOMA-Carolinas/WV chapter Oct. 18, 2011.

Presented by Brandon Uttley/Command Partners to BOMA-Carolinas/WV chapter Oct. 18, 2011.

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  • 1. Top Trends InSocial Media Marketing Presented To: BOMA Carolinas-West Virginia October 18, 2011 Brandon Uttley, APR Command Partners
  • 2. What’s Happening What It MeansWhere We’re Headed
  • 3. What’s happening here?
  • 4. Welcome to the revolution
  • 5. In 2010 Gen YOutnumbered Baby Boomers
  • 6. 97% of them have joined asocial network
  • 7. By 2013, 164.2 millionAmericans will use socialnetworks, or 67% ofinternet users
  • 8. Users spend 4 times asmuch time on social mediathan email
  • 9. 90% of 18-29-year oldssleep with their cell phones
  • 10. 1. China2. India3. Facebook If Facebook were a country4. United States it would be the world’s5. Indonesia6. Brazil 3rd largest7. Pakistan8. Bangladesh
  • 11. More than 1.5 million piecesof content are shared onFacebook Every Day
  • 12. 2.5 billion photos/monthly30 billion content items/year
  • 13. 260 billion page viewsper month6 million per minute37.4 trillion per year
  • 14. 55% of consumers morelikely to recommend afterbecoming a fan51% more likely to buy aproduct after becoming a fan
  • 15. Business At The Speedof Like.382,861 every minute
  • 16. Average Time Spent On Facebook 7 Hours Per Month 50% of active users—daily
  • 17. Now that’ssticky.
  • 18. YouTube is now the secondlargest search engine
  • 19. 1 in 5 tweets mentionsa product or companyby name
  • 20. 80% of companies useLinkedIn as their primary toolto find new employees
  • 21. 24 of the 25 largestnewspapers are experiencingrecord declines in circulation
  • 22. Why this matters
  • 23. Years To Reach 50 Million 38 13 Radio TV 4 Internet
  • 24. Marketing Changes Traditional Marketing Transitional Marketing Interruptive Media Immersive/Engaging Media Mass Media Micro MediaOne-Way Communications Two-Way Communications
  • 25. http://traffikd.com/social-media-websites
  • 26. Blog SMS FacebookEmail Social Media LinkedIn Strategy PR Twitter Website
  • 27. Social Media Spheres Of Influence Customer Service Marketing Social &PR Media Sales Search Engine Optimization
  • 28. It’s About Influence
  • 29. And sales
  • 30. How Many On Facebook Locally?
  • 31. How Many On Facebook Locally?1.1 million peopleage 18 and olderwithin 50 miles of Charlotte
  • 32. Not Just For Kids Growing In Every DemographicWomen 55+ Fastest Growing Segment 45% of US Audience Is Now 26+ 25% Over 35 12% Teenagers
  • 33. Age Distribution Across Social Sites Source: Pingdom.com
  • 34. What’s Working
  • 35. How the Fortune 500are using social media
  • 36. Fortune 500BrandingE-CommerceResearchCustomer RetentionLead GenerationSource: 60 Second Marketer
  • 37. B2B is different.
  • 38. B2B ChallengesMust establish deeper, moremeaningful relationshipsFocus on value vs. experienceB2B buying decisions madeby groupsBuying cycles are longer
  • 39. B2B OpportunitiesSocial SharingSocial Media As A Lead SourceSocial Media Lead Scoring
  • 40. Social Sharing
  • 41. Social Sharing Example Facebook YouTube News BlogRelease Twitter Slideshare
  • 42. Social As Lead Source
  • 43. www.argylesocial.com
  • 44. Social As Lead Source
  • 45. Social As Lead Source
  • 46. Social Lead Scoring
  • 47. How B2B Marketersare using social media
  • 48. Spending On The RiseB2B marketers spent $11 million on socialmarketing in 2009Expected to increase to $54 million in 2014B2B marketers seeing benefits of investingin social marketingEspecially through the exclusive communitiesand online events with clients & stakeholders
  • 49. Staffing Also Up40% of B2B companies devote one or morefull-time marketers to social media marketingCompared to 54% of B2C companiesThis level is significant due to smaller B2Bmarketing departmentsUnderscores the maturing role of social mediaas a core component of B2B marketing
  • 50. Keys To SuccessImproving marketing efficiencies in everystage of the buying cycle:Prospects > leads > loyal customersClosing the loop with sound marketinganalytics for continued improvement
  • 51. Social Media Takes A Special Skill
  • 52. Empathy
  • 53. Good withcomputers. Not so good with social media.
  • 54. Much better.
  • 55. Any Questions?
  • 56. Thank You!@BrandonUttley @CommandPartnersfacebook.com/commandpartnerslinkedin.com/in/brandonuttley

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