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Materials Handling Industry of America Social Media Presentation

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Social media presentation to MHIA by Brandon Uttley of Command Partners.

Social media presentation to MHIA by Brandon Uttley of Command Partners.

Published in: Business, Technology

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  • 1. Social Media:Where We’re Headed
  • 2. Presented by Brandon Uttley Command Partners Material HandlingIndustry of America 2011 Spring Meeting May 17, 2011Hilton Charlotte Center City
  • 3. Hashtag #mhia
  • 4. Top Digital Trends What’s WorkingWhere To Go From Here 2011 Spring Meeting | Charlotte, NC
  • 5. What’s happening? 2011 Spring Meeting | Charlotte, NC
  • 6. Years To Reach 50 Million 38 13 Radio TV 4 Internet 2011 Spring Meeting | Charlotte, NC
  • 7. Nearly 150 million USweb users will use socialnetworks at least monthlythis year—63.7% of theonline population 2011 Spring Meeting | Charlotte, NC
  • 8. By 2013, 164.2 millionAmericans will use socialnetworks, or 67% ofinternet users. 2011 Spring Meeting | Charlotte, NC
  • 9. Social media is not onlythe most popularonline activity, it’s grown48% over the last year. 2011 Spring Meeting | Charlotte, NC
  • 10. Users spend 4 times asmuch time on social mediathan email. 2011 Spring Meeting | Charlotte, NC
  • 11. Users spent 1/3 less timeon email this year thanthey did last year. 2011 Spring Meeting | Charlotte, NC
  • 12. 90% of 18-29-year oldssleep with their cell phones 2011 Spring Meeting | Charlotte, NC
  • 13. 1. China2. India3. Facebook If Facebook were a country4. United States it would be the world’s5. Indonesia6. Brazil 3rd largest7. Pakistan8. Bangladesh
  • 14. More than 1.5 million piecesof content are shared onFacebook Every Day
  • 15. 2.5 billion photos monthly30 billion per year
  • 16. 260 billion page viewsper month6 million per minute37.4 trillion per year
  • 17. Business At The Speedof Like.382,861 every minute
  • 18. 2011 Spring Meeting | Charlotte, NC
  • 19. Average Time SpentOn Facebook55 Minutes Per DayUp From 25 In 2008
  • 20. Nowthat’ssticky.
  • 21. YouTube is now the secondlargest search engine 2011 Spring Meeting | Charlotte, NC
  • 22. 80% of companies useLinkedIn as their primary toolto find new employees 2011 Spring Meeting | Charlotte, NC
  • 23. 1 in 5 Tweetsmentions a companyor brand by name 2011 Spring Meeting | Charlotte, NC
  • 24. It’s About Influence
  • 25. And sales
  • 26. What’s Working 2011 Spring Meeting | Charlotte, NC
  • 27. How the Fortune 500are using social media 2011 Spring Meeting | Charlotte, NC
  • 28. Fortune 500BrandingE-CommerceResearchCustomer RetentionLead GenerationSource: 60 Second Marketer 2011 Spring Meeting | Charlotte, NC
  • 29. B2B is different. 2011 Spring Meeting | Charlotte, NC
  • 30. B2B ChallengesMust establish deeper, moremeaningful relationshipsFocus on value vs. experienceB2B buying decisions madeby groupsBuying cycles are longer 2011 Spring Meeting | Charlotte, NC
  • 31. B2B OpportunitiesSocial SharingSocial Media As A Lead SourceSocial Media Lead Scoring 2011 Spring Meeting | Charlotte, NC
  • 32. Social Sharing 2011 Spring Meeting | Charlotte, NC
  • 33. MHIA Sharing 2011 Spring Meeting | Charlotte, NC
  • 34. MHIA Sharing 2011 Spring Meeting | Charlotte, NC
  • 35. One Minute To Connect 2011 Spring Meeting | Charlotte, NC
  • 36. MODEX Hashtag #modexshow
  • 37. MHIA, MODEX Social Sites 2011 Spring Meeting | Charlotte, NC
  • 38. Social Sharing Example YouTube Facebook NewsRelease Blog MHIA Twitter Slideshare 2011 Spring Meeting | Charlotte, NC
  • 39. Social As Lead Source
  • 40. Google URL Builder
  • 41. www.argylesocial.com
  • 42. Social As Lead Source
  • 43. Social As Lead Source
  • 44. Social Lead Scoring
  • 45. How B2B Marketersare using social media 2011 Spring Meeting | Charlotte, NC
  • 46. Spending On The RiseB2B marketers!spent $11 million on socialmarketing in 2009Expected to increase to $54 million in 2014B2B marketers!seeing benefits of investingin social marketingEspecially through exclusive communitiesand online events with clients & stakeholders 2011 Spring Meeting | Charlotte, NC
  • 47. Staffing Also Up40% of B2B companies devote one or morefull-time marketers to social media marketingCompared to 54% of B2C companiesThis level is significant due to smaller B2Bmarketing departmentsUnderscores the maturing role of social mediaas a core component of B2B marketing 2011 Spring Meeting | Charlotte, NC
  • 48. Keys To SuccessImproving marketing efficiencies in everystage of the buying cycle:Prospects > leads > loyal customersClosing the loop with sound marketinganalytics for continued improvement 2011 Spring Meeting | Charlotte, NC
  • 49. Social Media Spheres Of Influence Customer Service Marketing Social Sales &PR Media Search Engine Optimization
  • 50. Foundation For Success Local Mobile Social 2011 Spring Meeting | Charlotte, NC
  • 51. LocalOptimizing your locations for SEOBeing found when people search 2011 Spring Meeting | Charlotte, NC
  • 52. MobileTaking advantage of mobile devicesOptimizing your presenceCommunicating in real time 2011 Spring Meeting | Charlotte, NC
  • 53. SocialUtilizing advantages of social networksPublishing information in multiple formatsGenerating discussionsImpacting SEO 2011 Spring Meeting | Charlotte, NC
  • 54. Where To Go From Here 2011 Spring Meeting | Charlotte, NC
  • 55. Brand Protection 2011 Spring Meeting | Charlotte, NC
  • 56. 2011 Spring Meeting | Charlotte, NC
  • 57. Encourage Social SharingWebsites and blogsEmail campaigns & signaturesBusiness cardsPersonal & business profilesDirect mailLiteratureSignage 2011 Spring Meeting | Charlotte, NC
  • 58. Go Mobile 2011 Spring Meeting | Charlotte, NC
  • 59. Text Messaging 2011 Spring Meeting | Charlotte, NC
  • 60. Texting IdeasIncrease webinar attendanceDrive booth traffic at trade showsOffer special promotionsSurvey customers on product ideasProvide customer service/updates 2011 Spring Meeting | Charlotte, NC
  • 61. QR Codes 2011 Spring Meeting | Charlotte, NC
  • 62. 2011 Spring Meeting | Charlotte, NC
  • 63. 2011 Spring Meeting | Charlotte, NC
  • 64. Mobile Apps 2011 Spring Meeting | Charlotte, NC
  • 65. To Sum UpSocial media continues to growIt’s still being tested—but it’s nowpart of the marketing mixIt’s becoming easier to measureEverything is going mobile 2011 Spring Meeting | Charlotte, NC
  • 66. Any Questions? 2011 Spring Meeting | Charlotte, NC
  • 67. Thank You!@BrandonUttleyfacebook.com/commandpartners 2011 Spring Meeting | Charlotte, NC