Picking the top social media influencers of the year is a tough job. We researched their numbers of followers, their engagement levels, their reach and their overall mentions using the Sysomos MAP listening tool. We checked their Klout scores, their Twitter rankings, and their Facebook popularity. We didn’t want to just serve up the same names as everyone else, so we did our best to find something a little different.
To deliver that different take, we then looked for demonstrated leadership in unique areas. A new book or radical move this year helped to catch our eye. Ultimately, we focused on the people who kept popping up no matter where we looked. Influence is a holistic thing, so we also zeroed in on people we felt were interesting both online and off. We hope you will find something you can relate to in our choices—and that you take the time to follow these online influencers in the year head. You’ll be glad you did!