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THE WINNER’S CIRCLE 10 Stellar Branded Google+ Pages

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Not everyone is up to speed on Google+ pages yet. And if you are like most (including us), you aren’t either. Incorporating a new social media platform into the mix is never easy, especially with an …

Not everyone is up to speed on Google+ pages yet. And if you are like most (including us), you aren’t either. Incorporating a new social media platform into the mix is never easy, especially with an already challenging set of expectations, right? We understand—really, we do.

The good news is that we can find some very stellar examples of great social media via Google+ pages. We can all learn best practices from what leading, top brands are doing on the new social network—which is why we’re calling out ten of our favorites here. We started by reviewing early Google+ adopters and then used our own Sysomos MAP listening tool to look at the online discussion around several of them. We ultimately zeroed in on those who are pushing the envelope with their pages, practicing active engagement and having fun while doing it. We added them to our circles—and we hope you’ll add them to yours, as well!

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    • 1. THE WINNER’S CIRCLE 10 Stellar Branded Google+ Pages
    • 2. THE WINNER’S CIRCLE 10 Stellar Branded Google+ PagesNot everyone is up to speed on Google+ pages yet. And if you are like most(including us), you aren’t either. Incorporating a new social media platform into themix is never easy, especially with an already challenging set of expectations, right?We understand—really, we do.The good news is that we can find some very stellar examples of great social mediavia Google+ pages. We can all learn best practices from what leading, top brandsare doing on the new social network—which is why we’re calling out ten of ourfavorites here. We started by reviewing early Google+ adopters and then used ourown Sysomos MAP listening tool to look at the online discussion around several ofthem. We ultimately zeroed in on those who are pushing the envelope with theirpages, practicing active engagement and having fun while doing it. We added themto our circles—and we hope you’ll add them to yours, as well!
    • 3. 1. Android There’s an App for That! We all know that social is all about community. We also know that we social media geeks love to congregate and that most people adore their mobile phones. Put it all together and you have the Android Google+ page. Their tag line is clear: “A place for Android fans everywhere to meet, share and get the latest on all things Android.” The page is 100% that. What really surprised us is how many +1’s and comments they get when they post witty comments and content tied to Android offerings. With 500K+ fans, they are leveraging their online community in fun and effective ways. Those are good numbers for a new page on a new social network. THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 4. 2. H&MA Fresh Approach to Fashion You might expect a retail outlet to be all about deals and sales. And yes, you’ll see that on H&M’s Google+ page. However, the way they push the deals is what we think is so interesting. On H&M’s page, you’ll see photos of individual items, typically tied to limited- time or online-only exclusive offers. This is refreshing, because it doesn’t feature under-dressed models, as would have been the easy route. Just the items, thank you. It’s simple, straightforward, and clean. In a world of hyperbole and an obsession with body image, this approach stands out. THE WINNER’S CIRCLE: 10 Stellar Branded Google+ Pages
    • 5. 3. NASA To Space and Beyond! Science and adventure certainly make for some breathtaking photos. And being an astronaut is a go-to aspiration for many starry-eyed children. Luckily, the world of discovery is a highly sharable social media experience these days. NASA does this in such an engaging way that we had to feature them. The NASA Google+ page features amazing photos and, even more impressive, doesn’t shy away from using scientific, even technical, language. When an explanation requires a heavy dose of mathematics and complicated terminology, NASA’s page serves it up. For staying true to the science community while still delighting the kid inside us all, NASA gets our nod. THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 6. 4. Funny Pictures & Videos Meme-ification Can a curated collective be a brand? We think so. And we support the notion that branding can include people and even, as is the case with the Funny Pictures & Videos Google+ page, social memes. YouTube is a godsend to this Google+ page, as much of what is posted here comes from the video site. The popularity of LOLCats, Tosh.0 and other videos here and elsewhere suggests that curating clever, laugh-inducing content can be a winning proposal. As more memes tied to humor spread online, it’s easy to see that they have much to teach marketers who only too often take their brands too seriously. Ten minutes on this Google+ page proves that funny sells! THE WINNER’S CIRCLE: 10 Stellar Branded Google+ Pages
    • 7. 5. Dell A Hub for Answers Want to share your opinion? Dell wants to hear it! Want to know what’s going with Dell’s execs? Dell wants you to know that, too! Dell’s Google+ page is full of questions and answers —and lots of engagement. For starters, they provide content about their global operations, including a strong focus on thought leadership pieces. You can see video interviews and read industry analysis pieces from their in-house subject matter experts. You can also see Dell’s personality and company culture being shared on its Google+ page. With 174K+ fans and counting, plenty of people seem to find the open approach a winner! THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 8. 6. Starbucks Human Stories Coffee is more than just a hot cup-of- joe anymore. It’s about community and the ritual of sharing. Starbucks has taken this to the nth degree in its business and on its Google+ page. Starbucks recently launched its “Everylove” series—and these video stories are featured prominently on the company’s Google+ page. The emphasis on lifestyle and community in its brand story is a leading element and it works well on this channel. You don’t even have to play the Everylove videos to get a sense of the brand connection behind the human stories they profile. Nearly 400K+ have joined Starbucks’ caffeinated coffee klatch lovefest—and so should you! THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 9. 7. BBC World Have Your Say Hanging Out Want to talk politics, polarizing issues, and world-changing news? Then you are in for a treat when you visit the BBC World Have Your Say Google+ page. They’re using the Hangout feature to its fullest potential! The extent to which this news service is seeking input from citizens is stunning. BBC’s frequent Hangouts ask people to talk about the news, give their opinions on what’s happening in the world, and engage in active dialogue. They don’t just talk fluff here, either. From secularism in China to reactions to austerity measures in Greece, BBC Hangouts don’t shy away from asking big questions with difficult answers. That’s a winning approach for a media Google+ page. THE WINNER’S CIRCLE: 10 Stellar Branded Google+ Pages
    • 10. 8. Pepsi Lots of Logo Love A great brand presents a consistent image regardless of context, right? And if you’re lucky enough to have your logo plastered on everything from T-shirts to delivery trucks worldwide, you should leverage that, right? Well, Pepsi does both of these things on its Google+ page, and 400K followers are loving it. Every entry on the Pepsi Google+ page features a picture of the company’s logo —in the snow, with cute puppies, on a sparkling glass of refreshing soda. It’s colorful and playful. The entries are lifestyle focused, and often include mentions of music and having fun. We think it’s a clever way to extend the brand online. Like the soda itself, this approach is refreshing! THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 11. 9. Britney Spears Pop Princess Brand Yes, Britney Spears is one of the “twists” in this edition of the Pulse. Some would argue that a person isn’t a brand, but we would argue that a personal brand is vital to all of us in the social media erea. To illustrate our point, enter the Pop Princess. Britney’s Google+ page is wildly popular, with 2.2+ million fans. The messaging features “vintage” past performance pictures and reminders of why we’ve loved her work. There are photo caption mini-contests and, surprisingly, lots of pictures of kids—her own and also those she visits as a celebrity. Britney hits us one more time! THE WINNER’S CIRCLE:10 Stellar Branded Google+ Pages
    • 12. 10. President Barack Obama Reaching All the People Like 700K others, we’re intrigued by U.S. President Barack Obama’s Google+ page. We love the way it communicates across demographics with integrated, relevant imagery and timely multimedia conversations. Via frequent Google+ updates, the president reaches across cultural, economic, and even gender divides to share his message and provide a peek into his schedule. For example, you see everything from photos of redheads in green shirts (a reference to his Ireland trip and St. Patrick’s Day) to photos of a recent dinner event. No doubt, this lively Google+ page will see its followers increase as election year heats up. THE WINNER’S CIRCLE: 10 Stellar Branded Google+ Pages
    • 13. THE WINNER’S CIRCLE 10 Stellar Branded Google+ PagesBuild It and They Will Come?The “Field of Dreams” mantra sounds great in many contexts—but it’s not reallyhow it works in social media or even branding at large. Instead, you must BRINGthe audience to your brand via active engagement. That takes hard work—fromcrafting a brand story that looks natural and welcoming online, to generatingcompelling content that matters to real people. The good news is that doing itright can help you build a loyal online following.Google+ is an increasingly essential channel for making this possible. Integratingthe new Google+ pages into your branding strategy is now more than just a goodidea—and the examples presented this week should give you plenty of ideas forgetting started. Pick and choose the best approach for your business andpersonal brands to enhance your other channels, and be authentic in yourmessaging. When you’re ready, we’ll add you to our circles!To read all the Pulses and other Slideshare.net presentations, click here.
    • 14. THE WINNER’S CIRCLE 10 Stellar Branded Google+ Pages Next on “The Pulse”: Top 10 Websites That Changed PR & Marketing Forever THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman