The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event

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A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC ...

A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC President Rob Drasin. Hosted by Brian Pittman of CommPRO.biz.

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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event Presentation Transcript

  • Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon)
    Moderator: Rob Drasin, New York IABC
    Guest: Sarah Evans, Owner, Sevans Strategy
    Host: Brian Pittman, CommPRO.biz
    DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST
  • Introductions
    Ric is CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and more. He’s a Google Certified Small Business Trainer and has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on SEO and Social Media.
    Rob is president of IABC New York and is also president of Trident Communications. He has been called “internal communications’ best kept secret” by Simply Communicate. For 20+ years, his firm has provided insight to help Fortune 500 companies resolve internal communications concerns.
    Sarah is owner of Sevans Strategy, a PR & new media consultancy. She moderates #journchat, a tweetchat for PR and bloggers, and blogs at Prsarahevans.com. See her in Entrepreneur's Top 10 Hot Startups of 2010, Vanity Fair’s America’s Tweethearts, and Forbes’ 14 Power Women to Follow on Twitter.
  • Agenda
    • The NYIABC Social Media Poll
    • Social Media Process
    • A Little Social Media Insight
    • Process Steps
    • Top Social Media Tools & Tips
    • Social Media ROI – Talking with the Executives
    • Q&A
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • The NYIABC Social Media Poll
  • A Little Social Media Insight
    Patterns of Social Media
    • Self-Identification
    • Connecting
    • Engaging
    @ricdragon
  • Self-identification
  • Self-identification
  • Self-identification
  • Self-identification
  • Self-identification
  • Connecting, or group forming
    "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love"
    – Dr. Jacob Levi Moreno
  • Connecting, or group forming
    "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love"
    – Dr. Jacob Levi Moreno
  • Connecting, or group forming
  • Connecting, or group forming
    http://inmaps.linkedinlabs.com
  • Connecting, or group forming
    • Bald guys
    • Middle-aged guys
    • Marketing Professionals
    • Artists
    • Fathers
    • Member of the Dragon family
    • Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
    • People who like samurai movies
    • Toyota drivers
    • People in this webinar
  • Engagement
    • Monologue
    • Dialogue
    • Multilogue
    • Transactional
  • A Process-Based Approach
    Twitter: @ricdragon
  • A Process-Based Approach
    • What’s the BIG thing?
    • How will we know it?
    • Who am I?
    • Who are they?
    • Where are they?
    • Who influences them?
    • The game plan
  • Any Major influencers emerging?
    Berkeley Music Students
  • Brand Voice
    @ricdragon
  • Brand Voice
    • Maven
    • Passion
    • Community
    • Promotional Voice
    • Others?
    @ricdragon
  • Voices
    @ricdragon
  • Voices
    @ricdragon
  • Voices
    Voice- Community
    Twitter: @ricdragon
  • Voices
    @ricdragon
  • Voices
    @ricdragon
  • Benchmarking
    • Facebook
    • Twitter
    • Blogs
    • Newsletters
    • Press Releases
    • General Search
    Twitter: @ricdragon
  • Focus-Plan
    Focus Plan Document
    Budget time and resources
    Budget?
    Your Time?
    Staff Time?
    Twitter: @ricdragon
  • Focus Plan
    Focus Plan Document
    Facebook – 60%
    Twitter – 20%
    Flickr – 20%
    Twitter: @ricdragon
  • Focus Plan
    Focus Plan Document
    Twitter: @ricdragon
  • Focus Plan Document
    Focus Plan Document
    Facebook
    Post once per day: images, video, new product, event, etc.
    Gift 5 times per day: like others posts, engage, etc.
    Monitor each day: every engagement is responded to
    Build fans each day: find quality, targeted likers
    Twitter: @ricdragon
  • In Flight
    In Flight
    Twitter: @ricdragon
  • In Flight
    In Flight
    Creative Time/Brainstorming
    Twitter/FB Flash Mob Internally
    Work off of the Audience Brainstorm
    Develop Champions for different media
    Twitter: @ricdragon
  • Monitoring and Listening
    Monitoring & Listening
    Google Alerts
    Facebook Trends
    Tools for archiving Twitter
    Professional Tools (Raven, Radian6)
    Twitter: @ricdragon
  • Monitoring
    Monitoring & Listening
    Twitter: @ricdragon
  • Top Social Media Tools & Tips
    • Facebook
    • Events are still powerful
    • @Tagging people
    • iFrames
    • Custom Apps – (3rd apps are the easiest)
    • Sweepstakes & Giveaways
  • Top Social Media tools & Tips
    • Twitter
    • Tweet Chats
    • Timing of announcements
    • Live Tweeting
  • Top Social Media tools & Tips
    • LinkedIn
    • Company Pages
    • Products and Services
    • Groups
  • Top Social Media tools & Tips
    • YouTube
    • Annotations
  • Top Social Media tools & Tips
  • Social MediaTalking with the executives
  • Social Media ROITalking with the executives
    • Repeat value conversation at each step of the funnel
    • Discuss other funnel models
    • Total Lifetime Value
    • Customer Retention
    • Contribution to SEO
    • Risk Mitigation
  • Q&A
    Monitoring & Listening
    Please use the Q&A or Chat tabs to pose
    questions to Ric, Rob or Sarah now …
    Twitter: @ricdragon
  • Resources
    http://drsr.ch/templates
  • Thank You!
    Ric Dragon
    DragonSearch
    Kingston, NY 12401/US
    845.383.0890 | dragon@dragonsearch.net
    Twitter: @ricdragon