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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event
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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event

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A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC …

A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC President Rob Drasin. Hosted by Brian Pittman of CommPRO.biz.

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  • Transcript

    • 1. Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon)<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, Owner, Sevans Strategy<br />Host: Brian Pittman, CommPRO.biz<br />DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST<br />
    • 2. Introductions<br />Ric is CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and more. He’s a Google Certified Small Business Trainer and has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on SEO and Social Media.<br />Rob is president of IABC New York and is also president of Trident Communications. He has been called “internal communications’ best kept secret” by Simply Communicate. For 20+ years, his firm has provided insight to help Fortune 500 companies resolve internal communications concerns.<br />Sarah is owner of Sevans Strategy, a PR &amp; new media consultancy. She moderates #journchat, a tweetchat for PR and bloggers, and blogs at Prsarahevans.com. See her in Entrepreneur&apos;s Top 10 Hot Startups of 2010, Vanity Fair’s America’s Tweethearts, and Forbes’ 14 Power Women to Follow on Twitter. <br />
    • 3. Agenda<br /><ul><li>The NYIABC Social Media Poll
    • 4. Social Media Process
    • 5. A Little Social Media Insight
    • 6. Process Steps
    • 7. Top Social Media Tools &amp; Tips
    • 8. Social Media ROI – Talking with the Executives
    • 9. Q&amp;A</li></li></ul><li>The NYIABC Social Media Poll<br />
    • 10. The NYIABC Social Media Poll<br />
    • 11. The NYIABC Social Media Poll<br />
    • 12. The NYIABC Social Media Poll<br />
    • 13. The NYIABC Social Media Poll<br />
    • 14. The NYIABC Social Media Poll<br />
    • 15. The NYIABC Social Media Poll<br />
    • 16. The NYIABC Social Media Poll<br />
    • 17. The NYIABC Social Media Poll<br />
    • 18. The NYIABC Social Media Poll<br />
    • 19. The NYIABC Social Media Poll<br />
    • 20. The NYIABC Social Media Poll<br />
    • 21. The NYIABC Social Media Poll<br />
    • 22. A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
    • 23. Connecting
    • 24. Engaging</li></ul>@ricdragon<br />
    • 25. Self-identification<br />
    • 26. Self-identification<br />
    • 27. Self-identification<br />
    • 28. Self-identification<br />
    • 29. Self-identification<br />
    • 30. Connecting, or group forming<br />&quot;The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love&quot; <br />– Dr. Jacob Levi Moreno<br />
    • 31. Connecting, or group forming<br />&quot;The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love&quot; <br />– Dr. Jacob Levi Moreno<br />
    • 32. Connecting, or group forming<br />
    • 33. Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
    • 34. Connecting, or group forming<br /><ul><li>Bald guys
    • 35. Middle-aged guys
    • 36. Marketing Professionals
    • 37. Artists
    • 38. Fathers
    • 39. Member of the Dragon family
    • 40. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, &amp; the Hudson Valley)
    • 41. People who like samurai movies
    • 42. Toyota drivers
    • 43. People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
    • 44. Dialogue
    • 45. Multilogue
    • 46. Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
    • 47. A Process-Based Approach<br /><ul><li>What’s the BIG thing?
    • 48. How will we know it?
    • 49. Who am I?
    • 50. Who are they?
    • 51. Where are they?
    • 52. Who influences them?
    • 53. The game plan</li></li></ul><li>
    • 54.
    • 55. Any Major influencers emerging?<br />Berkeley Music Students<br />
    • 56. Brand Voice<br />@ricdragon<br />
    • 57. Brand Voice<br /><ul><li>Maven
    • 58. Passion
    • 59. Community
    • 60. Promotional Voice
    • 61. Others?</li></ul>@ricdragon<br />
    • 62. Voices<br />@ricdragon<br />
    • 63. Voices<br />@ricdragon<br />
    • 64. Voices<br />Voice- Community<br />Twitter: @ricdragon<br />
    • 65. Voices<br />@ricdragon<br />
    • 66. Voices<br />@ricdragon<br />
    • 67. Benchmarking<br /><ul><li>Facebook
    • 68. Twitter
    • 69. Blogs
    • 70. Newsletters
    • 71. Press Releases
    • 72. General Search</li></ul>Twitter: @ricdragon<br />
    • 73. Focus-Plan<br />Focus Plan Document<br />Budget time and resources<br />Budget?<br />Your Time?<br />Staff Time?<br />Twitter: @ricdragon<br />
    • 74. Focus Plan<br />Focus Plan Document<br />Facebook – 60% <br />Twitter – 20%<br />Flickr – 20%<br />Twitter: @ricdragon<br />
    • 75. Focus Plan<br />Focus Plan Document<br />Twitter: @ricdragon<br />
    • 76. Focus Plan Document<br />Focus Plan Document<br />Facebook<br />Post once per day: images, video, new product, event, etc.<br />Gift 5 times per day: like others posts, engage, etc.<br />Monitor each day: every engagement is responded to<br />Build fans each day: find quality, targeted likers<br />Twitter: @ricdragon<br />
    • 77. In Flight<br />In Flight<br />Twitter: @ricdragon<br />
    • 78. In Flight<br />In Flight<br />Creative Time/Brainstorming<br />Twitter/FB Flash Mob Internally<br />Work off of the Audience Brainstorm<br />Develop Champions for different media<br />Twitter: @ricdragon<br />
    • 79. Monitoring and Listening<br />Monitoring &amp; Listening<br />Google Alerts<br />Facebook Trends<br />Tools for archiving Twitter<br />Professional Tools (Raven, Radian6)<br />Twitter: @ricdragon<br />
    • 80. Monitoring<br />Monitoring &amp; Listening<br />Twitter: @ricdragon<br />
    • 81. Top Social Media Tools &amp; Tips<br /><ul><li>Facebook
    • 82. Events are still powerful
    • 83. @Tagging people
    • 84. iFrames
    • 85. Custom Apps – (3rd apps are the easiest)
    • 86. Sweepstakes &amp; Giveaways</li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>Twitter
    • 87. Tweet Chats
    • 88. Timing of announcements
    • 89. Live Tweeting </li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>LinkedIn
    • 90. Company Pages
    • 91. Products and Services
    • 92. Groups</li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>YouTube
    • 93. Annotations</li></li></ul><li>Top Social Media tools &amp; Tips<br />
    • 94. Social MediaTalking with the executives<br />
    • 95. Social Media ROITalking with the executives<br /><ul><li>Repeat value conversation at each step of the funnel
    • 96. Discuss other funnel models
    • 97. Total Lifetime Value
    • 98. Customer Retention
    • 99. Contribution to SEO
    • 100. Risk Mitigation</li></li></ul><li>Q&amp;A<br />Monitoring &amp; Listening<br />Please use the Q&amp;A or Chat tabs to pose <br />questions to Ric, Rob or Sarah now …<br />Twitter: @ricdragon<br />
    • 101. Resources<br />http://drsr.ch/templates<br />
    • 102. Thank You!<br />Ric Dragon<br />DragonSearch<br />Kingston, NY 12401/US<br />845.383.0890 | dragon@dragonsearch.net<br />Twitter: @ricdragon<br />

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