Power of Press Clippings - by Universal Information Services
by CommPRO.biz on Jul 08, 2012
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Changes within the news monitoring industry have prompted some to question the value of the individual mediums that news tracking services monitor. With only a couple of us now tracking all media and ...
Changes within the news monitoring industry have prompted some to question the value of the individual mediums that news tracking services monitor. With only a couple of us now tracking all media and providing true measurement of those results, some are questioning the value of press clippings. These stats suggest that there is still plenty of reach and power in print media, and that there is still value in print monitoring and press clippings for PR and communications professionals. This infographic was created by Universal Information Services, a managed services provider for print, broadcast, web, and social media tracking.
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