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Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz
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Oscar Winners - 10 Nominees Driving Pre-Oscar Buzz

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The Oscar buzz has been in full swing since before January 24th, when the Academy nominations were officially announced. The actors, directors, producers, and others hoping to be recognized as the …

The Oscar buzz has been in full swing since before January 24th, when the Academy nominations were officially announced. The actors, directors, producers, and others hoping to be recognized as the best and brightest in entertainment are now pulling out their tuxedos or gowns and awaiting the final vote. We’re pulling out our own Sysomos MAP social media monitoring tool.

We took a look at the social stream for Best Movie nominees and compared the social media campaigns and buzz around each one. We took into account what you were saying online, both positive and negative, as well as how each movie is actively working its social media channels. Here is a rundown of what we found ...

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    • 1. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar BuzzThe Oscar buzz has been in full swing since before January 24th, when theAcademy nominations were officially announced. The actors, directors, producers,and others hoping to be recognized as the best and brightest in entertainment arenow pulling out their tuxedos or gowns and awaiting the final vote. We’re pulling outour own Sysomos MAP social media monitoring tool.We took a look at the social stream for Best Movie nominees and compared thesocial media campaigns and buzz around each one. We took into account what youwere saying online, both positive and negative, as well as how each movie isactively working its social media channels. Here is a rundown of what we found ...
    • 2. 1. Hugo Fantasy Comes to Life Hugo has been described as an interesting film that falls flat with online mentions like “beautiful but boring” popping up regularly. It has so much going for it: Martin Scorsese as the director, Ben Kingsley and Jude Law as lead actors, a child protagonist, railroad trains, a foreign locale, allegorical fantasy, and amazing graphics. We love Hugo’s online social media presence. The website is visually stunning, and is replete with share icons, a comprehensive multichannel social media footprint, and a strong call to action to get the movie via On Demand or digital download. For bringing fantasy to life online via social media integration, we salute Hugo. Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 3. 2. The Tree of LifeWitness the World Created The Tree of Life is another star studded offering. The film features Brad Pitt (he’s been a busy boy this season), Jessica Chastain, and critically acclaimed Sean Penn. They had us from the get-go with the “Connect on Facebook” header on the film’s website. The official site is loaded with videos and share buttons. The video library documents the film’s casting process, features the stars discussing the intricate symbolism within the story, shows the behind-the-scenes special effects process and more. If you want to get inside the mind of the creators of this film, it’s all here. We love that social media is threaded throughout the entire creation process. Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 4. 3. War Horse A Runaway Star Combine a majestic animal, world famous director Stephen Spielberg, a World War I period piece playing on patriotic emotions, and you have some serious social media buzz potential. Unfortunately, not all of it was positive. The online sentiment outlook for War Horse is definitely not as rosy as the other films featured here. Blogs, forums, and to a lesser extent traditional news sources, contributed a relatively high 45% negative skew compared to the film’s relatively low positive overall sentiment rating of only 71%. Most comments noted the manipulative sentimentality of the story as a downfall, so the message was clear: You don’t consider this a runaway smash. Let’s see if the Academy agrees. Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 5. 4. Moneyball Victory for the Underdog A movie with Brad Pitt is bound to be a likely contender. Add in sports, a fresh new star, and toss in some innovative statistical analysis and you’ve got a strong option. As far back as a nearly a year ago, Moneyball was seeing plenty of online buzz. The movie itself barely got made, so it literally embodies the underdog story it portrays. On the movie’s Facebook page, it features the story behind the story. It also features interactive polls, a game, multiple calls to action, and you can download wallpaper for your desktop from the official website. Celebs were tweeting about it when it opened and social media analysis shows that you have been, too. Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 6. 5. The Artist Silent Films Glorified The word cloud for “best picture of the year” is alive with mentions of The Artist, a black-and-white tribute to the bygone Silver Screen days of silent films. One of the hottest topics online about this film centers around starlet Bérénice Bejo. She is being lauded as a potential spoiler for Best Actress in a Supporting Role. Online chatter about her comes in at a high 93% favorable rating, with a huge portion of the talk coming not just from traditional news sources, but also from forums and blogs. Bejo is lighting up the Silver Screen and the social sphere in a big way. Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 7. 6. The HelpA Cultural Touchstone Comes with Controversy The online sentiment rating for this particular movie was 90% positive, but the topics the movie covers have generated a lot of debate and conversation around race, historical realism, and societal class distinctions. Blogs, social, and traditional media alike are contributing big time to the buzz. The movie’s Facebook page hosts over 700K fans, but it was Wendell Pierce’s Twitter stream that recently grabbed the most attention. He was critical of the film’s light treatment of racial issues in the South and his view is shared by lots of fans. Accurate enough or not, this film has stimulated engaged dialogue and that is a big win from our point of view. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz
    • 8. 7. Midnight in ParisA Magical Stroll Through the Past Midnight in Paris wanders back through time via a Cinderella style magical twist to the Golden Days of Art and Innovation. A return to film by writer and director Woody Allen, the movie is seeing some online love, but others are slamming it pretty hard on social media. This film comes in with a 93% satisfaction rating on RottenTomatoes.com, but what we found interesting is the debate online between fans of nostalgic sentimentality and post-modern intellectualism. Allen is known for both and this film embodies that dichotomy. Detractors say the mix doesn’t work in this film and that it’s overrated. We doubt it will win Best Picture, but it is jam packed with respected stars—so judge for yourself. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz
    • 9. 8. Extremely Loud and Incredibly Close 9/11 Story of Loss and Redemption Extremely Loud and Incredibly Close should be a runaway winner, if cast and crew are any indication. Unfortunately, the pieces might not add up to the prize on Oscar night. Extremely Loud and Incredibly Close comes in with only two stars and a relatively low 45% critic approval on RottenTomatoes.com. Star power from Tom Hanks and Sandra Bullock doesn’t seem to be saving this one from harsh criticism, either. Its online sentiment is a relatively low 77%, but most of the positive ratings actually read as neutral remarks. When no one cares or cares enough to say something good, you have a problem —and that’s more evident online than anywhere else. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz
    • 10. 9. The Descendants More Star Power George Clooney in a starring vehicle ranks alongside any Brad Pitt feature, both in terms of box office draw and Academy appeal. Another film via Fox Searchlight, The Descendants’ online presence is quite similar to The Tree of Life, with an adept social media outreach seen across a variety of channels. Unlike Extremely Loud and Incredibly Close, the online sentiment numbers for The Descendants, a drama set in Hawaii, is actively positive. It has racked up strong blog and forum comments, and is doing a very good job utilizing traditional media. Perhaps the credit belongs to Fox Searchlight rather than the film itself, but the studio’s marketers certainly have the conversation buzzing with a 86% positive sentiment level. Aloha, George! Oscar Winners 2.0:10 Nominees Driving Pre-Oscar Buzz
    • 11. 10. Best Actress in a Supporting Role Octavia Spencer vs. Jessica Chastain The online conversation around nominations often buzzes with contention about “obvious” versus “worthy” choices. Since we feature 10 picks and there are nine Best Picture nominees, the conversation about Best Actress in a Supporting Role nominees Octavia Spencer and Jessica Chastain is our tenth buzzworthy selection. The themes around this vary. Some claim that since The Help’s Chastain is also in The Tree of Life, the award should go to Spencer. Some worry that awarding Chastain in a movie about African American domestic help could be seen as racist, regardless of performance. This type of conversation is exactly the point on social media, where controversy often drives dialog. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz
    • 12. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar BuzzAnd, the Winner Is…Many commenting online say the system the Academy uses to pick winners isflawed and needs to be updated. It’s the same argument we’ve all heard aboutthe Grammy Awards, in which the ethos of letting aging stars and industryveterans pick a modern, relevant winner seems to be losing its traction. If theOscar’s lagging ratings in past years are any indication, there may be some meritto this point of view. We’ll see if this Sunday’s ratings continue the trend.More than ever, the most interesting part of the online conversation is what youare saying. Social media lets the citizens on the street (or in the theater) havetheir say, so we nominate you to pick the winner. Let us know who you think willwin Best Picture and post it below.To read all the Pulses and other Slideshare.net presentations, click here.
    • 13. Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz Next on “The Pulse”: Thumbs Up: 10 Favorite Agency Twitter Accounts THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman

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